Is this a good strategy?
-
Okay, so let's say I have a landing page or an ecommerce website with limited content. If I start a blog and write quality posts that have anchor text linking back to my homepage, then bookmark the hell out of those blog posts, post to twitter, cite the post on Q&A websites, etc . . . would that be an effective strategy beyond the normal stuff like directory submisson and blog comments?
-
I have a similar problem, 5-10 pages of static content that I need to make look more 'alive' to Google.
Sadly I cannot add too much content as it is scientific specific content and I am a mere SEOer!
I use the keyword tool on SEOMoz. Find out the keywords for your products, put them into the tool, find out who ranks highest for the words and link to them from the product's 'useful links' page.
After a month or so politely email these sites and ask them to link back to you.
Simple and effective.
-
I think of it in a similar way but slightly different.
Your website is someone talking and the ranking factors are a megaphone. If you are whispering into the megaphone you will increase the volume, but it is nowhere near as good as shouting into it!
-
I admit, I do need work on the delivery. It was late at night, and I was aiming more towards being of service and answering a question than getting the delivery done. Due to the hour, and being my first attempt, the channeling was a bit weak.
-
With only five or ten products, you can focus your time on them and make each page for that product the best resource out there on the web for that product. Make it the type of product page a reporter would want to go to when researching that niche for a news story. Use the products, write your own review in your words, rewrite the manufacturer's description, make a chart of resources out there about those products that no one else has.
Do a search on the name of your products and look for questions people are having about it in forum sites. What are people asking when they talk to each other? What information are they trying to find out? Does that information exist? Put it on your page.
-
If you want content to go viral it needs to meet the following Criteria:
1. Content must be something Interesting that grabs the attention of a particular market and encourages them to share it with their friends because it's soo awesome, cool, helpful, or interesting.
2. Make sure you have the Share buttons such as facebook like button, tweet, Google Plus, Digg, etc (Don't get too happy with the buttons).
3. Get your content infront of hundreds of folks that would be interested in sharing your content to others.
This goes back to creating linkbait, than promoting the linkbait. This is going to cost money and time, there really is no quick fix strategy unless you already have over 10,000 facebook fans, and 2,000+ digg followers.
If you don't have a large social following my suggestion would be to use Paid Stumbleupon ads and get your content viewed over 500 times and test your results to see if it has gone viral or not.
Really the best way for anything to go viral is to tap into a large crowd or funnel, so contact the large websites and get them to mention your content some how.
-
Yea Jacob is right,
Before you start going linkbuilding Happy, make sure your Onsite is legit and optimized.
-
When I said landing page with limited content, I meant that the landing page might be great, but that there arent many additional pages. Or an ecommerce site that only sel 5 or ten products. Besides selling, what does your site offer? That is where I figured I must start a blog to increase authority.
The reason I wanted to bookmark it so much, is to see if I can make it go viral by giving it a headstart. Are there other ways to make content go viral if it is infact "viral worthy"
-
lol.... Thank you Keri and Ryan
I agree. I would spend that time on content. "Landing page with limited content" got my attention right away.
Also.... bookmark the hell out of those blog posts... that's how you put a really bad odor on your site.
-
I love the "channel EGOL" approach. Big thumbs up for effort.
(You need to work on your delivery though. I didn't feel inspired).
-
I've ranked position #1 for a national search term with a keyword difficulty of .46 and 86,000,000 competing results. Also ranked for a few .60+ difficulty keywords. Speaking from experience....
Your website, on-site, is presumably the only thing that you have absolute control of on the internet. Any 3rd party blogs, links, wikis, portals, Q&A, etc are controlled by someone else who can turn you off at will.
By this logic, in Google's eyes, your on-site optimization including content is the only thing you own. You can change the content to the Nth degree, same with the code.
I like to use the analogy of a bucket (your website) with a bunch of holes in it (ranking factors). The more of the on-site factors you satisfied, the more water (linkjuice) you will retain.
Another analogy is building motors. You can slap a turbo onto any motor and see an increase. (Motor = website, turbo = links) However, the V8 is going to kick out more power than the wimpy little Honda fart-cannon.
Focus on optimizing your onsite stuff, and the rest becomes MUCH easier.
-
agreed!
-
So submitting to ezinearticles and building web 2.0 linkwheels is childsplay when it comes to real SEO and ranking for the big terms right? Put the effort into your own website, I think I am starting to see the light!
-
Wow, that was a great answer! So your basically saying stick with linkbait?
Here are my thoughts:
Infographic: not much success with this, takes too long to complete, and it seems people don't care as much anymore about these. Plus load times are a pain on the big jpg files.
free app/free tool: Since I am into coding, My method of choice! As a Make a calc or tool and use an embed code for a link back. Been working on this but finding it hard to get people to download them.
video: good idea
Poll, Quiz: really good idea
Okay so in my 2 year SEO journey I guess it comes down to this. It really is about content. Make great content, reach out a little, and the rest will follow.
Would it be mildly accurate in saying that most top SEO's dont do alot of "linkbuilding"? Rather they do "content building" that is linkworthy?
-
Let me see if I can channel EGOL on this one. My guess is he would ask why not invest that effort into adding content to the landing page or the ecommerce site itself?
The normal stuff should be producing the quality content on the pages with the conversion actions, not directory submissions and blog commenting. Make sure you've got a good destination, first.
-
Hey Daniel,
I apologize in advance if this is brutal, so bare with me here :S
Normal Stuff = Is Not Directory submission and blog comments (This is just my opinion)
Also don't worry about "bookmarking the hell" out of your blog posts, I don't care if you even get 500 bookmarks for each one of your blog posts, those back links won't do much at all for you especially after the Panda update.
The Idea behind a social bookmark is to create a large following that would be willing to bookmark your content or whatever you bookmarked to the top of the homepage of that social bookmarking website/platform. Either way to leverage the power of social bookmarks you need a large following that will pass your info on, and be visible to 300+ users(this number is something I pulled out of the air).
Q&A sites are great, however they take a lot of time from your hands, also many of those links will be a nofollow link(which I am not totally against, but lets get real here it sounds like you want some quality incoming links to improve your traffic and ranking).
Daniel, if you want to generate more traffic and ranking's to your ecommerce website or a specific landing page than you are going to need these two here:
1. Content
2. Links
If you have limited content, than my suggestion would be to create quality content that a large site with a ton of traffic and a large social following would be willing to link too. This content could be a Infographic, a free app, free tool, video, Poll, Quiz, or an Article that's going to help someone solve a problem or a desirable need (Search Q&A sites figure out what peoples questions are and turn that into an article).
Once you have created this article, than go and find your link prospects (websites that would be willing to link to you), and than start emailing them individually or pick up the phone and talk to them and encourage them to give you the following:
1. Blog mention (link)
2. Facebook Mention (so their large following would be able to see your content)
3. Tweet
This is not an easy process but it's a very simple process that takes time (unless you outsource) and resources (content).
Also, if you are just starting out I would go after the low hanging fruit such as niche directory sites that your competitor's are getting links from, Blog's that your competitors are getting links from perhpas from Guest Posting, etc.
I know it's hard to get a website to link to a product page or a landing page that is asking for a sale. What you can do is build pages with articles, videos, interesting content, and than get high quality links and internal link those article pages to your landing pages. This is a strategy many major ecommerce sites are using to get higher rankings.
Here is a great Article from Debra Mastaler for beginning your linkbuilding: http://searchengineland.com/a-link-building-blueprint-the-foundation-62784
I apologize for the rants and the long message, I really hope this helps out
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
508 compliance vs good SEO re: Image alt tags
I'm currently in debate with our 508 compliance team over the use of alt tags on images. For SEO, it is best practice to use alt tags so that readers can tell what the image represents. However, they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. I feel they are taking the "decorative" image concept in 508 compliance too far. It's intention is for images for bullets, etc that truly are decorative in nature and add no benefit to the reader. What is the communities thoughts on this? Have you ever run into scenario where 508 is attempting to ruin SEO? Usually the 2 play nicely.
Intermediate & Advanced SEO | | jpfleiderer0 -
Best anchor text strategy for embeddable content
Hi all We provide online services, and as part of this we provide our clients with a javascript embeddable 'widget' to place on their website. This is fairyly popular (100s-1000s of inserts on websites). The main workings of this are javascript (they spit html iframe onto the page) but we also include both a <noscript>portion (which is purely customer focused, it deep links into a relevant page on our website for the user to follow) and also a plain <p><a href=''></a></p> at the bottom, under the JS. This is all generated and inserted by the website owner. Therefore, after insertion we can dynamically update whatever the Javascript renders out, but the <noscript> and <a> at the bottom are there forever.</p> <p>Previously, this last plain link has been used for optimisation, with it randomly selecting 1 out of a bank of 3 different link anchor texts when the widget html is first generated.</p> <p>We've also recently split our website into B2B and B2C portions, so this will be linking to a newer domain with much established backlinks than the existing domain. I think we could get away with optimised keyword links on the old domain but the newer domain they will be more obvious.</p> <p>In light of recent G updates, we're afraid this may look spammy. We obviously want to utilise the link as best as possible, as it is used by hundreds of our clients, but don't want it to cause any issues. </p> <p>So my question, would you just focus on using brand name anchor text for this? Or could we mix it up with a few keyword optimised links also? If so, what sort of ratio would you suggest?</p> <p>Many thanks</p></noscript>
Intermediate & Advanced SEO | | benseb0 -
Is there a good tool for finding co-occurance words/terms?
It would be great if there was a tool that helped find words/terms frequently used with other terms. For example, a search in this theoretical tool for "mobile app development" could bring up "iPhone app development" and "mobile app design" as examples of frequently co-occuring words. Any ideas or tools for this kinda thing?
Intermediate & Advanced SEO | | jim_shook1 -
My Link Building Strategy Good or Bad?
Okay I am new to SEO and I have read a few SEO beginner guides and have been practicing SEO over time now. I am trying to do SEO for a new clients site that is a completely new site with no MR and MT and here is my current link building strategy. Can you please review my link building plan and help me out with suggestions and corrections 1. Directory Submissions- From what I understand since the new google penguin updates this isn't as effective of a method but I am trying get high PR directory list, but a lot of them require paid standard submission reviews, otherwise it takes 2-3 months 2. Local Directory Submissions- Such as yelp, angee's list, whitepages, and other local directories. 3. Social Bookmarking- submit links to social bookmarking sites with target keyword(s) as anchor 4. Article Writing & Submission: create articles and submit to high pr article directories with different article titles and also wanted to see different submissions I can make with each article 5. Press Releases- submit to high pagerank press release directories, also wanted to see how many submissions is generally the rule of thumb for press releases. 6. Blog Outreach for Product Reviews: Submit products to blogs with PR 2+ to get review and backlinks 7. Forum Profile Creation- create forum profiles and engage in topics with signature with a link, I understand that since the penguin update this isn't something I should emphasis on 8. Blog Commenting- comment on relevant blogs that have dofollow links and nofollow links for link diversity 9. Guest Blogging- Write unique content and outreach to related blogs for guest posting opportunities 10. .edu & .gov links- How do I gain .edu & .gov links I have read several articles and I am having a hard time understanding this concept, would commenting on .edu & .gov blogs and profiles be an effective method or the correct method for gaining these types of links?
Intermediate & Advanced SEO | | azokaei0 -
Best strategy for "product blocks" linking to sister site? Penguin Penalty?
Here is the scenario -- we own several different tennis based websites and want to be able to maximize traffic between them. Ideally we would have them ALL in 1 site/domain but 2 of the 3 are a partnership which we own 50% of and why are they are off as a separate domain. Big question is how do we link the "products" from the 2 different websites without looking spammy? Here is the breakdown of sites: Site1: Tennis Retail website --> about 1200 tennis products Site2: Tennis team and league management site --> about 60k unique visitors/month Site3: Tennis coaching tip website --> about 10k unique visitors/month The interesting thing was right after we launched the retail store website (site1), google was cranking up and sending upwards of 25k search impressions/day within the first 45 days. Orders kept trickling in and doing well overall for first launching. Interesting thing was Google "impressions" peaked at about 60 days post launch and then started trickling down farther and farther and now at about 3k-5k impressions/day. Many keywords phrases were originally on page 1 (position 6-10) and now on page 3-8 instead. Next step was to start putting "product links" (3 products per page) on site2 and site3 -- about 10k pages in total with about 6 links per page off to the product page (1 per product and 1 per category). We actually divided up about 100 different products to be displayed so this would mean about 2k links per product depending on the page. FYI, those original 10k pages from site2 and site3 already rank very well in Google and have been indexed for the past 2+ years in there. Most popular word on the sites is Tennis so very related. Our rationale was "all the websites are tennis related" and figured that the links on the latest and greatest products would be good for our audience. Pre-Penguin, we also figured this strategy would also help us rank for these products as well for when users are searching on them. We are thinking through since traffic and gone down and down and down from the peak of 45 days ago, that Penguin doesn't like all these links -- so what to do now? How to fix it and make the Penguin happy? Here are a couple of my thoughts on fixing it: 1. Remove the "category link" in our "product grouping" which would cut down the link by 1/3rd. 2. Place a "nofollow" on all the links for the other "product links". This would allow us to get the "user clicks" from these while the user is on that page. 3. On our homepage (site2 & site3), place 3 core products that change frequently (weekly) and showcase the latest and greatest products/deals. Thought is to NOT use the "nofollow" on these links since it is the homepage and only about 5 links overall. Heck part of me debated on taking our top 1000 pages (from the 10k page) and put the links ONLY on those and distribute about 500 products on them so this would mean only 2 links per product -- it would mean though about 4k links going there. Still thinking #2 above could be better? Any other thoughts would be great! Thanks, Jeremy
Intermediate & Advanced SEO | | jab10000 -
Good idea to point all registered domains to main site?
We have close to 60 domains that we are considering pointing to our main site. Is this type of a redirect a good idea? We have a number of domains that are industry related but do not have our brand name in the domain. Should we point these sites to our homepage as well? Pros/Cons? Examples: <colgroup><col width="201"></colgroup> XXXXX.BE XXXXX.BIZ XXXXX.BZ XXXXX.CC XXXXX.CO XXXXX.CO.UK XXXXX.COM XXXXX.INFO XXXXX.JOBS XXXXX.ME XXXXX.ME.UK XXXXX.MOBI XXXXX.MX XXXXX.NET.CN XXXXX.NL XXXXX.ORG.UK XXXXX.TW XXXXX.US XXXXX.WS XXXXXEXCHANGE.COM XXXXXONLINE.COM WIDGETSRUS.COM WIDGETBLOG.COM |
Intermediate & Advanced SEO | | NaHoku0 -
Directories - Bad or Good for Link Building (Discussion on Penguin)
Hello, I would like to hear everybodies opinion on directories for link building now that penguin is out. Here's a good background post: http://www.seomoz.org/blog/web-directory-submission-danger Do you think their out? How do you still use them? Which ones do you stick to?
Intermediate & Advanced SEO | | BobGW0 -
How good or bad are the free word press themes for SEO purposes?
I was wondering if the free word press themes would suffice as long as the plugins were added for seo purposes?
Intermediate & Advanced SEO | | bronxpad0