Article Marketing for Backlinks
-
Ok I know there's a lot of information already on here about Article Marketing for SEO, but I need to know if anyone here has recently ran an article campaign successfully?
Correct me if I am wrong, but submitting the same article to a bunch (more than 1-2) article directories for back links is a bad idea. Right?
Maybe it worked in 2006, but now even the site themselves (Article Directories) are just so polluted with spam from the pass that, that Even if you submitted a genuine article.. it would still not give you as much Juice because the sites themselves are considered spamy.
Looking at Alexa's ranking of Ezine Articles kind of proves that, after Panda Hit.
The bottom line is, my boss says I have to start writing articles for backlinks. He wanted me to blast them across multiple directories. So I need to be absolutely certain that where I place these articles will have Quality impact on our sites SEO.
Tips, Advice, Links, THANKS!
We are a prominent ecommerce site in the food service industry.
-
Thanks, that webinar and powerpoint presentation was great.
"You can't outsource giving a shit" - Tom Critchlow
lol
-
-
I'd avoid article directories. They are not bad, but from a value standpoint, guest blogging has more potential. Either way you should be creating unique content. If you contact the bloggers prior to creating the material, then you can almost guarantee a spot on their blog by writing about what they want on their blog. It's always better to have people in place willing to "buy" your info before you spend time writing the article.
Justin Briggs uses a similar strategy for his info-graphics. He details his strategy here:
-
Your link is broken base.
-
Yeah I think we all agree guest blogging is a powerful way to attain quality backlinks. It’s not easy though, that’s why time and time again people just can’t help themselves from submitting articles to Article Directories and/or Linking their Keyword Term to Industry Site Directories.
Plus, as I was just reading this post http://www.seomoz.org/q/is-da-a-reliable-domain-metric :: And I feel the same way about the DA. Point being, some blatantly obvious spam sites have High DA, which is confusing.
We have very few backlinks and horrible anchor text associated with them.
Realistically speaking, I think finding a good blog to guest post on, writing the content and getting it on the internet would be At-Least a 2-3 week process. So if we guest posted every 2 weeks, in 1 year we would only have 26 backlinks.
Such a small number ....It's just really hard to justify the Time and effort this will take to get 26 back links when our competitors already have thousands for the competing anchor text. It's worth it right?
Thanks for the reply.
-
Guest blogging is a better idea. I'm sure there are plenty of quality related blogs around who would be willing to take great content with a link back to your site.
Or is there some way of getting these catering services reviewed in return for a link? Perhaps offer some free services or a discount? As well as the link, if you choose the right places it'd be advertising your services to relevant people, so you could attract more business that way.
Can this company offer solutions to any particular problems the internet population might have? If so, search forums and a thoughtful answer with a link to the recommended solution on your site could go down well - just make sure it doesn't look like you're spamming if you do anything like this. You could even just help people out without mentioning your company, and have a link or two in your signature. There are ways to find 'dofollow' forums.
-
Yes, both I and our general marketing coordinator agree with this strategy. What do you think about the Article Directories though? Should I totally avoid them completely?
-
I too have had some success (in the past) with getting traffic from articles, but the quality of this traffic was 'fair' at best.
But to be clear here the goal is not to drive traffic.
The goal is to build a back link portfolio and from quality anchor text.
I appreciate your reply.
-
Work with popular blogs in your industry and find out what content they would like to see. Then make it.
-
It's probably better to write a unique article for every place you submit them to, so theres no duplicate content issues. It might help a little, but it's certainly a somewhat questionnable link building method today. I've had success article marketing campaigns as far as getting traffic to the articles, then funnelling it to my sites, but not as far as increasing search traffic from the backlinks.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I get spammy backlinks removed is it still necessary to disavow?
Now there is some conflicting beliefs here and I want to know what you think. If I got a high spam website to remove my backlink, is a disavow through search console still necessary ? Keep in mind if it helps even in the slightest to improve rankings im for it!
Technical SEO | | Colemckeon1 -
Organizing A Backlink Authority Category Page
I work for a company that has many promotions throughout the year, some big, some HUGE. Typically they have created a landing page for this content. The issue is, when this promotion ends, we will kill the landing page, thus 404ing the backlinks and putting the page authority in purgatory. (1) What would be the best way the keep these pages organized? I was thinking about creating a main "Promotions" page with the current promotion on it (the previous ones linked on the bottom of the page). Then when the promotion ends I would copy those contents and add them to a new page and link to it from the original "promotions" page. An issue I see with this is that the promotions page would always have the same Title Tag and vanity URL. (2) This could provide many links to the "promotions" page over time to build it's authority, but would constantly changing content hurt ranking factors?
Technical SEO | | nat88han0 -
Disavowing the "right" bad backlinks
Hello, From july to november (this year), I gained 110.000 backlinks. Considering that I'm having trouble ranking well for any keyword in my niche (a niche that I was ranking #1 for several keywords and now I'm losing), I'm starting to believe that negative seo is affecting me. I already read several articles about negative seo, some telling this is a myth, others telling that negative SEO is alive and kicking... My site is about health and fitness in brazilian-portuguese language, and there's polish/chinese/english with warez/viagra/others drugs pointing to my domain and a massive links in comments with blogs without comment approval. Considering that all these new backlinks are not on my language and are clearly irrelevant, can I disavow them without fear of affecting my SEO even more ? Everytime you see someone talking about the disavow tool, is always the same warning: "cautiong when disavowing a link, you can hurt you site even more, removing a link that - in some way - was helping you". Any help or guidelines if I can remove this links safely would be greatly appreciated. Thank you and sorry for my english (it's not my native language) 5ZDjUcK.jpg
Technical SEO | | broncobr0 -
Hundreds of Thousand Spammy Backlinks Overnight
Hello,
Technical SEO | | JDLitchfield
I have a client who unfortunately got breached (not sure how) and as a result 6 HTML files promoting gucci bags and Louis Vuitton bags were put in the root.
I found the files within a week of them being put there but what I didn't realise (and only found yesterday when looking at the backlink profile) was that there are literally hundreds if not thousands of spammy domains pointing at these files. Some of the sites 404 but some are posts on other bloggers sites who auto accept comments and they total 10,000 links so impossible to remove. Question is: Will Google understand what has happened and ignore these links (especially because the pages don't exist on the server?) Should I use the Disavow tool to block these 1000 odd domains (can it do any harm?) and more links are being found every day so do I just keep doing it? Is there another way to explain to Google what has happened? Your help would be greatly appreciated. Thanks
James0 -
Backlinks that we have if they are 404?
Hi All, Backlinks that we have if they are 404? Open site explorer shows 1,000 of links and when I check many are 404 and those are spammy links which we had but now the sites are 404 I am doing a link profile check which is cleaning up all spammy links Should i take any action on them? As open site explorer or Google still shows these links on the searches. Should we mention these URL's in disallow in Google webmaster. Thanks
Technical SEO | | mtthompsons0 -
Step by step article on migrating domain for personal blog
Greetings! I have been running my personal blog on first-lastname with a .me extension and I finally managed to acquire first-lastname.com!!! Now I would like to migrate my Wordpress implementation to the new URL. It will exactly the same. Where could I find a detailed step by step on exactly how to do this? Appreciate your time 🙂 Alex
Technical SEO | | seomozzy0 -
Does Google count the same article in different languages as duplicate content?
If the "content" is the same, but is used in separate articles written in entirely different languages, will Google see the articles as duplicate content? How do international companies handle information that needs to be distributed in different languages?
Technical SEO | | BlueLinkERP0 -
When creating articles what are the rules of thumb for titles and url links.
For example lets say I'm looking to rank for “Window Glass Replacement”. What kinds of articles should I create for this? Does it matter? Should I create articles such as How to know if your windows need replacement, then have the text in my link say “Window Glass Replacement.” Should I try and vary the link name? Should I vary the titles of my articles, or just make sure the content is different?
Technical SEO | | marker-3115280