Article Marketing for Backlinks
-
Ok I know there's a lot of information already on here about Article Marketing for SEO, but I need to know if anyone here has recently ran an article campaign successfully?
Correct me if I am wrong, but submitting the same article to a bunch (more than 1-2) article directories for back links is a bad idea. Right?
Maybe it worked in 2006, but now even the site themselves (Article Directories) are just so polluted with spam from the pass that, that Even if you submitted a genuine article.. it would still not give you as much Juice because the sites themselves are considered spamy.
Looking at Alexa's ranking of Ezine Articles kind of proves that, after Panda Hit.
The bottom line is, my boss says I have to start writing articles for backlinks. He wanted me to blast them across multiple directories. So I need to be absolutely certain that where I place these articles will have Quality impact on our sites SEO.
Tips, Advice, Links, THANKS!
We are a prominent ecommerce site in the food service industry.
-
Thanks, that webinar and powerpoint presentation was great.
"You can't outsource giving a shit" - Tom Critchlow
lol
-
-
I'd avoid article directories. They are not bad, but from a value standpoint, guest blogging has more potential. Either way you should be creating unique content. If you contact the bloggers prior to creating the material, then you can almost guarantee a spot on their blog by writing about what they want on their blog. It's always better to have people in place willing to "buy" your info before you spend time writing the article.
Justin Briggs uses a similar strategy for his info-graphics. He details his strategy here:
-
Your link is broken base.
-
Yeah I think we all agree guest blogging is a powerful way to attain quality backlinks. It’s not easy though, that’s why time and time again people just can’t help themselves from submitting articles to Article Directories and/or Linking their Keyword Term to Industry Site Directories.
Plus, as I was just reading this post http://www.seomoz.org/q/is-da-a-reliable-domain-metric :: And I feel the same way about the DA. Point being, some blatantly obvious spam sites have High DA, which is confusing.
We have very few backlinks and horrible anchor text associated with them.
Realistically speaking, I think finding a good blog to guest post on, writing the content and getting it on the internet would be At-Least a 2-3 week process. So if we guest posted every 2 weeks, in 1 year we would only have 26 backlinks.
Such a small number ....It's just really hard to justify the Time and effort this will take to get 26 back links when our competitors already have thousands for the competing anchor text. It's worth it right?
Thanks for the reply.
-
Guest blogging is a better idea. I'm sure there are plenty of quality related blogs around who would be willing to take great content with a link back to your site.
Or is there some way of getting these catering services reviewed in return for a link? Perhaps offer some free services or a discount? As well as the link, if you choose the right places it'd be advertising your services to relevant people, so you could attract more business that way.
Can this company offer solutions to any particular problems the internet population might have? If so, search forums and a thoughtful answer with a link to the recommended solution on your site could go down well - just make sure it doesn't look like you're spamming if you do anything like this. You could even just help people out without mentioning your company, and have a link or two in your signature. There are ways to find 'dofollow' forums.
-
Yes, both I and our general marketing coordinator agree with this strategy. What do you think about the Article Directories though? Should I totally avoid them completely?
-
I too have had some success (in the past) with getting traffic from articles, but the quality of this traffic was 'fair' at best.
But to be clear here the goal is not to drive traffic.
The goal is to build a back link portfolio and from quality anchor text.
I appreciate your reply.
-
Work with popular blogs in your industry and find out what content they would like to see. Then make it.
-
It's probably better to write a unique article for every place you submit them to, so theres no duplicate content issues. It might help a little, but it's certainly a somewhat questionnable link building method today. I've had success article marketing campaigns as far as getting traffic to the articles, then funnelling it to my sites, but not as far as increasing search traffic from the backlinks.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hundreds of Thousand Spammy Backlinks Overnight
Hello,
Technical SEO | | JDLitchfield
I have a client who unfortunately got breached (not sure how) and as a result 6 HTML files promoting gucci bags and Louis Vuitton bags were put in the root.
I found the files within a week of them being put there but what I didn't realise (and only found yesterday when looking at the backlink profile) was that there are literally hundreds if not thousands of spammy domains pointing at these files. Some of the sites 404 but some are posts on other bloggers sites who auto accept comments and they total 10,000 links so impossible to remove. Question is: Will Google understand what has happened and ignore these links (especially because the pages don't exist on the server?) Should I use the Disavow tool to block these 1000 odd domains (can it do any harm?) and more links are being found every day so do I just keep doing it? Is there another way to explain to Google what has happened? Your help would be greatly appreciated. Thanks
James0 -
Google Change of Address with Questionable Backlink Profile
We have a .com domain where we are 301-ing the .co.uk site into it before shutting it down - the client no longer has an office in the UK and wants to focus on the .com. The .com is a nice domain with good trust indicators. I've just redesigned the site, added a wad of healthy structured markup, had the duplicate content mostly rewritten - still finishing off this job but I think we got most of it with Copyscape. The site has not so many backlinks, but we're working on this too and the ones it does have are natural, varied and from trustworthy sites. We also have a little feature on the redesign coming up in .Net magazine early next year, so that will help. The .co.uk on the other hand has a fair few backlinks - 1489 showing in Open Site Explorer - and I spent a good amount of time matching the .co.uk pages to similar content on the .com so that the redirects would hopefully pass some pagerank. However, approximately a year later, we are struggling to grow organic traffic to the .com site. It feels like we are driving with the handbrake on. I went and did some research into the backlink profile of the .co.uk, and it is mostly made up of article submissions, a few on 'quality' (not in my opinion) article sites such as ezine, and the majority on godawful and broken spammy article sites and old blogs bought for seo purposes. So my question is, in light of the fact that the SEO company that 'built' these shoddy links will not reply to my questions as to whether they received a penalty notification or noticed a Penguin penalty, and the fact that they have also deleted the Google Analytics profiles for the site, how should I proceed? **To my mind I have 3 options. ** 1. Ignore the bad majority in the .co.uk backlink profile, keep up the change of address and 301's, and hope that we can just drown out the shoddy links by building new quality ones - to the .com. Hopefully the crufty links will fade into insignificance over time.. I'm not too keen on this course of action. 2. Use the disavow tool for every suspect link pointing to the .co.uk site (no way I will be able to get the links removed manually) - and the advice I've seen also suggests submitting a reinclusion request afterwards- but this seems pointless considering we are just 301-ing to the new (.com) site. 3. Disassociate ourselves completely from the .co.uk site - forget about the few quality links to it and cut our losses. Remove the change of address request in GWT and possibly remove the site altogether and return 410 headers for it just to force the issue. Clean slate in the post. What say you mozzers? Please help, working myself blue in the face to fix the organic traffic issues for this client and not getting very far as yet.
Technical SEO | | LukeHardiman0 -
How can I create an accurate backlink profile?
With Google's emphasis on punishing over-optimization I would like to make sure I keep a close eye on my backlink profile. Link Detective is a great tool, however, for sites which I know have thousands of backlinks in WMT and MajesticSEO, OSE only finds a handful--maybe 10%. How can I trust the information I get from OSE to provide me with actionable data when the raw numbers of backlinks are so far off when compared to the other databases.
Technical SEO | | cmecham0 -
Problem generating backlinks
Hello everyone, Over the past couple of days I have been using a variety of different free and paid programs to check how many backlinks I have. I have used at least 15 different ones, SEOmoz is the newest and am awaiting those results. All but one of those programs have said that I have 0 backlinks. The one said I have 11. The thing is...over the past month I have submitted my site to over 500 PR0 directories, 250+ PR3-PR7 directories, have made well over 75 article submissions to over 20 websites(almost all of them were approved and up and running, and some of these websites have a PR of 7), a couple dozen Press Releases, set up profiles linking to my site on over 50 forums, set up profiles linking to my site on a variety of different Web 2.0 sites, and still nothing. I have been doing this every day for over a month. Anyone have any ide?
Technical SEO | | tarik30010 -
301 & backlinks
Apologies if my question sounds like a school Maths lesson 😉 If you have 2 sites: Site 1) is linked to by sites A,B & C Site 2) is linked to by sites X,Y & Z You then 301 redirect site 2 to site 1. Most of the juice from site 2 (obtained from links X,Y,Z) should be passed over to site 1. But what if site 2 is linked to by the same sites A,B,C as site 1 instead of X,Y,Z. Since both sites have exactly the same links will the same, less, or any weight be passed over by the 301 redirect? Many thanks.
Technical SEO | | martyc1 -
Promoting a blog or a blog article
Hi what is the best way to promote a blog or a blog article. What i want to do is to find a site when i can put part of the article on that site and then have a link going to my blog for the article. Can anyone recommend any sites that do this please or the best ways to promote a new article from a blog
Technical SEO | | ClaireH-1848860 -
Online Marketing exec seeking internal SEO advice - Large org. Many verticals. Where to start?
Hello! I'm an Online Marketeer who's taking on some SEO responsibility internally (after months of researching - information overload) and will be working with an external agency. I'll get to the point here. The difficulty I have is in getting my head around approaching our SEO strategy. I have what I would class as a beginner-intermediate understand of SEO and the tools and techniques available for assistance (many great articles available on this forum and others). I feel that there are some real opportunities for our company that has already placed investment into SEO previously. The difficulty I have is working out how to approach the whole campaign. We are a recruitment consultancy with many many vertical markets, the sheer amount of keywords could be staggering. For some short insights we have a homepage PR 4, Alexa 338,361, PA 56, moz Rank 4.61. I've started by using the SEOmoz pro tool to identify problems with our sites optimisation and improve them. On reflection our site is doing OK, but we really need to show some significant results in search rankings, increases in traffic, and ultimately conversions. I'm a keen user of G-analytics and love the SEOmoz tool (a selection of the tools I will use to measure results). Are there any basic frameworks to devising a strategy that could help point me in the right direction? E.g. Keyword Research
Technical SEO | | ARMofficial
Identify Keywords
Optimise Site for keywords
Setup campaign to measure keywords SERP's
Perform internal & external SEO techniques
Wait and see what happens and continuously improve I appreciate there could be no simple answer to this project. If you would like any more information about who we are please let me know by comment. Best Regards,
Sam.0 -
Is it Panda?, how to deal with AP etc newswire articles
A site I have lost 30% of its traffic in June then another 10% in July, is it Panda? The site has 10's of thousands of AP or other syndicated articles on it, they are not there for SE benefits, they are categorized and relevant to the people who read them, the site gets half of its traffic from type ins/bookmarks. Should I nofollow the articles or rel="canonical" them? what can help...... Cheers
Technical SEO | | adamzski0