Pay Per Post Blog Reviews - Does It Work?
-
I have come to realize that several SEO companies are basing their entire link strategy on paying bloggers to write a review about their client's website that also includes a link back to their website. I am thinking about adding this as part of my link building campaign. I am thinking about acquiring approximately 15 links a month from PR 2-5 blogs that pertain to my industry and target audience. I am thinking of using the network payperpost.com to find good blogs.
First question: Does this type of link building work well?
Second question: Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?
-
Really great insight, Ryan. Your input is greatly appreciated. Especially on the topic of deeper page links and multiple different domains. Thanks for contributing.
-
I think that you can get links that will lift your rankings from these services. However, I feel that these are risky links. The risk is probably one of the links being devalued and your site dropping an amount equivalent to the links being removed - thus you wasted your money.
I would not use this service. I would instead invest in content with the goal of having a quality level that is high enough that other webmasters will link to it without any work or payment from me.
-
Does this type of link building work well?
Absolutely
** Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?**
Yes.
Paid blogging exists because it works. With that said, Google is getting better at adjusting for low quality content and the blog farms. Usually a paid blogger posts in perfect English, with the right post title, the right keyword usage, etc. They are trained to write for SEO. The problem is the actual quality of the content they write is usually low. They don't know nor understand the topics they are writing about.
On the other hand, many experts will write about topics, but they are not always proficient with English. Also they don't understand SEO mechanics so while they share great information, it is often not presented optimally from a SEO perspective. So when Google balances things out, a paid blog article can rank higher then an article written from an expert on the topic. There are many factors involved of course, but these are some of them.
I am sure there will be others who will disagree with the perspective I am sharing. Of course all sites should strive to create great content. The internet has too many paid bloggers and others who just fill the internet with fluff making it harder for users to get the real content they need. Google still rewards sites for using paid bloggers with higher rankings. As long as that is the case, they will still be used by those without the resources to create the content on their own.
With respect to the amount of links, it is all relative. How many links does your site have presently? Are these articles linking to your home page? Or are they linking to deeper pages? Are the links from 15 different blogs with different root domains? Are they blogging from a general wordpress domain or from a topic specific blog? There are many factors used to evaluate the value of a link. Without seeing your site I would suggest that 15 links/month is enough to help most small to medium sites quite nicely.
-
So would you say that this method of link building (paying per blog post or review) is a good link building strategy?
-
Second question: Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?
Maybe Yes, Maybe No. It depends upon who you are attacking.
Linkbuilding is not a game of numbers, it is a game of relative velocity. Let's say that your competitor has 150 links and you might say... "If I get 15 links per month I should catch him in about a year." That works well if your competitor has a crappy site that attracts no natural links and if he is sitting on his butt instead of linkbuilding.
However, if your competitor is gaining 20 links per month and you are only gaining 15 then you will never catch him.
Also, if your competitor has 150,000,000 links and you gain 15 per month you will never catch him.
So, it depends upon who you are competing against, how hard they are working and how their content smells.
(I am not touching that first question... some people would say that they are paid links and even if they are not considered paid links those blogs could be into other types of manipulation. Be careful and realize the potential risks.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for critical review of site
I am looking for a lot of insight into my gaming site hiddentriforce.com We have been growing a ton on our social networks, but the site is not growing as quickly as we would like. We have a pretty decent back link portolio from being the first to break news, some unique pieces, a scholarship, etc. But I would love another set of eyes on things.What could I do to drastically improve the site? To most improve its seo?
Link Building | | Atomicx0 -
Does link wheel still work ?
I'd like to ask if link wheel still work ,if yes, when i can see results?
Link Building | | engmtamous0 -
Getting links to a blog post
Hi, What is the best way to get a "good quality" link to my blog posts? Thanks
Link Building | | Studio330 -
Has anyone posted articles on beforeitsnews(dot)com?
Has anyone posted articles on beforeitsnews(dot)com? Is this site good/bad/a waste of time?
Link Building | | Linda-Vassily0 -
Sites Ranked Again - Post Penguin SEO Help
Got destroyed by Penguin because of questionable links. I had most of the links removed and my sites have been restored for the most part - though lower than they previously ranking for keywords. What is the best SEO strategy to move up in rank? Link Building strategy? Is there a penalty for domains that have keywords in them?
Link Building | | veed230 -
Same Content on Different Blogs
We host our blog on WordPress as part of our site. The blog "address" is www.website.com/blog/post. If I were to take the same content that's on this blog and post it on a Blogger account we have, would Google consider that duplicate content? If not, would there be any benefit to doing this?
Link Building | | rdreich490 -
Build links through blogging?
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks. My questions are: Is it reasonable to try to build links just by posting frequent topical blog posts? If yes, should I have links in the blog posts to my home page, to internal pages, or both? \ Paul
Link Building | | diogenes0 -
URL in signature of discussion forum post
I used to see URL's in the signature part of discussion forum posts covering various topics but it does not seem popular anymore. It seems like a good way to build links and I am wondering why it is not used. Suppose I ask a question about proper tooth brushing technique on the forum at "toothbrushingforum.com" and user "ToothBrushWizard" is nice enough to answer my question. I used to see signatures like this: Good luck,
Link Building | | superTallDan
ToothBrushWizard
www.ToothBrushWizard.com Is this considered poor taste or are these links discounted by the search engines? Is it best to keep an updated profile with your URL and hope that forum users click through to it?0