Quality link building methods??
-
I am getting more and more confused by the messages out there about "post Panda" link building methods.
Apparently Google has devalued many of the old methods such as Article Marketing, Profile Linking, Web 2.0 content etc. But all I hear is that instead of that you must create "quality content" that users want to link to naturally.
But hey.... how do users find your quality content if you don't already rank in the search engines??
Isn't it a bit chicken and egg?
So, if I write what I think is a really good blog post or product page now, I can not really do anything to help it along in getting some decent rankings so that people will actually find the page and maybe link to it??
I also hear that "Social Signals" are becoming more important for rankings. Facebook likes and Google +1's
Can anybody tell me how you encourage people to like and +1 the standard info pages of your website, like "Home Page" or "Service Page"? or is the future of search all about "commentary". Do I need to write a witty interesting blog post that appeals to masses that then links to my service or product page. Do I need to tweet to my non existent followers about a page I cant get ranked in the search engines? or blog "quality content" to no-one because I have no traffic coming to my website??
As you can probably tell, I am very confused with the messages, post panda. I would greatly appreciate it if someone could help me with the order of the new Search Marketing strategies.
If I write a quality web page, then what? If I don't already have a traffic source either in Social Media or other related web pages, what is the best way to go about gaining rankings and traffic from search?
Thanks
-
Thanks Greg,
I totally get your point about "Earning" links.
Struggling a bit with the notion that my competitors will give me a quality link in return for content. why would a competitor do this?
I am also struggling with the notion that "The more quality links you get, the higher up in the serps you go. Its that simple."
In my recent experience (post panda), that simply isn't true. I have clients with really good link profiles that totally blow away the competition (according to seomoz site explorer), there on-page SEO scores are all "A" yet they rank below many inferior pages and sites.
I suppose my worry is that so many other factors are coming in to play that I don't understand.
I will keep on "earning" links and see if it has the desired effect.
Thanks again
-
"what is the best way to go about gaining rankings and traffic from search"
I think it can all be summed up in 2 words.
Outreach and Hussle. Stop thinking about how to "build" links (low value) Rather spend your time and energy "earning" your links.
Create a awesome blog post about your niche, find a competitor or a relevent website and give them the article in return for a link. They get awesome content, and you get a awesome and powerful link!
The more quality links you get, the higher up in the serps you go. Its that simple. (or not)
I would advise you watch more whiteboard Fridays!
GREG
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 tier links campaign
I want to launch a 2 tier campaign, I have been building high-quality backlinks to my site, that means sites relevant to my niche, quality content ( more than 700 words), high domain authority and so on. But making an in deep research I realized the half of my backlinks are almost invisible to Google and the other ones have just a few links and traffic. So I decided to take some actions Build 2 tiers links to my backlinks in order to make them visible Boots their social signals with the same goal in mind ( social shares, likes, comments and so on) So my questions are Does anyone have experience with that? What kind of results did you get in the past? Is this useful? Thanks and regards
Social Media | | Roman-Delcarmen0 -
How to provide good quality content if competition is stealing
Hi everyone, I have a customer that is very successful in a worlds niche market in the aviation industry. Following Rand Fishkin and Wil Reynolds I tell them to provide the best content they have for their customers and want them to blog. Now the issue is that their competition is playing unfair and already stole texts from them to present those at aviation fairs. What do you think? How can one follow Rands and Wils suggestions without losing in the end? Cheers Marc
Social Media | | RWW1 -
Linkedin "company website" link - any value?
Hi So, on Linkedin, I can put my company website. I've been trying to figure out if this is a nofollow, or do follow - or, not even really a link. Here's how it appears in my profile's source code Websites <a target="_blank" <strong="">href="/redir/redirect?url=http%3A%2F%2Fmaxvape%2Ecom&urlhash=MtlQ&trk=ppro_website">Company Website</a> Is this even a "link"? I'm guessing the way it is built, no it's not even a nofollow link. Secondly, does anyone know any good link-juice you can get form Linkedin. Thanks!
Social Media | | Ted_Cullen0 -
How to Push Free Offer for Links, Likes and Shares.
I have been working with a UK based printing company for a while now. We have had some good success, ranking well for most of our target phrases. One thing we do is to offer select Graphic Designers and Illustrators free business cards. Last year we approached a load of Designers and Illustrators (sourced via followerwonk) and printed cards for them, but we have run out of suitable candidates. One particular problem is that if the designers don’t need cards at that moment in time, the offer is forgotten about. Any Ideas how we can give the offer a lift? Let me know your thoughts. Justin
Social Media | | GrouchyKids0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0 -
Multiple Links from One Site. Does it hurt Your SEO?
Multiple Links from One Site. Does it hurt Your SEO? I have multiple links coming from BlogTalkRadio I show I do 5 times week and my blog. Does it help or hurt your SEO when the a lot of links coming from one location.
Social Media | | AppleCapitalGroup0