Japanese search engines - any tips?
-
Has anyone got any tips on targeting searchers in Japan from a UK site? This is for a (very) small and niche B2B site.
I've looked at the WBF on international SEO etc. so here, I'm hoping you'll be able to help with which engines & optimisation tips for those engines - I've read that Google Japan is big, but are there any others that people would recommend?
Thanks!
-
Thanks Marcus, we're not persuaded either way on the .jp site or /jp approach yet. Just looking at the options since the product being launched is targeted at Japan, but other products are not.
Yep, been through that WBF.
As I understand it, in rough terms, Bing seems to lean more heavily on keywrds on-page (esp. titles) than Google - I was really wondering if there are any similar 'preferences' that engines serving Japanese-language sites exhibit.
Perhaps I'm over-analysing this and should (as I think you've been hinting at) focus more on the basics and targeting of visitors than worrying about the subtleties
-
So, is the site also targeting other regions or is it a UK site targeted solely at japanese search?
What I am getting at is, if your site is working for UK but you want to bolt on some japanese traffic then maybe, a new japenese version of the site maybe the best approach. You could then set the region of the site in webmaster tools and target variations in wording and search.
I don't think there is any definitive right or wrong here but I remember taking a good deal from this old white board friday on this subject:
http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Let me know what you think.
Marcus
-
Sorry, that was a bit cryptic - though not intentionally so!
Its micro-electronics (components etc.) and a handful of devices at that. The queries will likely involve the standards/protocols that the components support - not quite as specific as part-number/serial number queries.
Searchers will be looking for 'widget protocolX' type queries. Might be competing with some Japanese sites.
-
Hey Jassy, can you flesh it out a bit? What is the business area and will people in Japan be looking for a UK supplier? I.E. Will they be running queries like 'Green Widget Supplier UK' or are your competing with japanese language sites? I am no international SEO expert by a long shot but am happy to bounce some ideas around if it helps.
Marcus
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My indexed site URL removed from google search without get any message or Manual Actions??
On Agust 2 or 3.. I'm not sure about the exact date...
International SEO | | newwaves
The main URL of my website https://new-waves.net/ had been completely removed from Google search results! without getting any messages or Manual Actions on search console ?? but I'm still can find some of my site subpages in search results and on Google local maps results when I tried to check it on google
info:new-waves.net >> no results
site:new-waves.net >> only now I can see the main URL in results because I had submitted it again and again to google but it might be deleted again today or tomorrow as that happen before last few days
100% of all ranked keywords >> my site URL new-waves.net had been completely removed from all results! but I'm still can see it on maps on some results My site was ranked number 1 on google search results for "digital marketing qatar" and some other keywords, but the main URL had been removed from 100% of all search results. but you can still see it on the map only. I just tried to submit it again to Google and to index it through google search console tool but still not get any results, Can any one help to know what is the reason?? and how can I solve this issue without losing my previous ranked keywords? Can I submit a direct message to google support or customer service to know the reason or get help on this issue? Thanks & Regards0 -
Search Console Hreflang-Tag Error "missing return tag": No explanation
Hey there, we have recently implemented hreflang on the sitemap level for our global website. The website has 57 sitemaps that are all referenced in a sitemap index file (www.buschvacuum.com/sitemap.xml). Google is showing several errors in search console ("Sitemap provided URLs and alternate URLs in 'en-AU' that do not have return tags."). However when I try to verify this I do find the return tags. Can this be caused by the fact that my hreflang tags span several sitemap files? To pick one random example (see screenshot for search console error message):
International SEO | | Online-Marketing-Guy
The Originating URL-hreflang-Tag is in www.buschvacuum.com/sitemap_3.xml, the return tag is in www.buschvacuum.com/sitemap_4.xml. It would be great if someone with experience regarding those errors could help me explaining that behavior. Thanks a lot. Jochen WXYQoUH.png0 -
What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?
Hi What's the difference search engine wise and which one should I choose, i presume GB since covers entire British landmass whereas UK excludes Ireland according to political definition, is it the same according to Google (& other engines) ? All Best Dan
International SEO | | Dan-Lawrence0 -
HELP: Incorrect Meta Tag description showing for the wrong search results
Hi Guys I'm stuck here! I have update the hreftags, updated the sitemaps. I have 3 top level domains and my zenory.com site is showing for the home page the wrong meta tag description, as you can see in the attachement the meta tag is showing the new zealand site meta tag description which is for zenory.co.nz Anyone know what might be going on here? I have also fetched the home page through WMT as well and its still returning the same results any advice would be much appreciated! Thanks
International SEO | | edward-may0 -
Impact of Japanese .jp site duplicate content?
Our main website is at http://www.traxnyc.com and we just launched a Japanese version of the site at http://www.traxnyc.jp domain. However all the images used on the .jp site are linked from the .com site. Would this hurt me in Google at all for hotlinking images? Also there is quite a bit of duplicate content on the .jp site at the moment: only a few things have been translated to Japanese and for the most part the layouts and words are exactly the same (in English). Would this hurt my Google rankings in the US at all? Thanks for all your help.
International SEO | | DiamondJewelryEmpire0 -
Any tips for optimization at the local level in Australia?
We only have P.O. boxes in Australia, but that will probably not work because of the rules. How do I infiltrate in the Australian market at local level- for the main cities? Note: We already have some pages on our website dedicated to Australia.
International SEO | | SCLTeamShip
Example: key phrase+Australia Thank you.0 -
Does Hosting location impact on local search results?
Hi, long time user first time questioner : ) I'm wondering if using a server overseas impacts on local search results? I heard something to this effect and I thought I would come to the guys that know! Thank for your help, Ben.
International SEO | | yoonet0 -
Google search cache points to and uses content from different url
We have two sites, 1 in new zealand: ecostore.co.nz and 1 in Australia: ecostoreaustralia.com.au Both sites have been assigned with the correct country in Webmaster tools Both site use the same urls structure and content for product and category pages Both sites run off the same server in the US but have unique ip adresses. When I go to google.com.au and search for: site:ecostoreaustralia.com.au I get results which google says are from the Australian domain yet on closer inspection it is actually drawing content from the NZ website. When I view a cached page the URL bar displays the AU domain name but on the page (in the top grey box) it says: _This is Google's cache of http://www.ecostore.co.nz/pages/our-highlights. _ Here is the link to this page: http://webcache.googleusercontent.com/search?q=cache:Zg_CYkqyjP4J:www.ecostoreaustralia.com.au/pages/our-highlights+&cd=7&hl=en&ct=clnk&gl=au In the last four weeks the ranking of the AU website has dropped significantly and the NZ site now ranks first in Google AU, where before the AU site was listed first. Any idea what is going wrong here?
International SEO | | ArchMedia0