No KWs to target and SEO value
-
Hello,
I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources.
The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
-
See what I would do like I said was put social buttons on it, to try and and gather some social signals to those articles but then anchor text link out of the content to a page with a term that does generate traffic.
Maybe you can use those articles to help the SEO of other pages.
-
Thanks Marcin. Some great info.I tried a few of the suggesting prior with no luck. But will try a few of the others. Hopefully i can come up with something.
Is there an example when you would not perform KW research and let the post rank naturally for long tail KWs, say like this Q&A forum? I know that these Q&A type posts do end up raking for the long tail, though each seems not to target an KW in particular via on-page.
-
Thanks for the info activitysuper.
We are adding FB and G+ buttons to each page. I'm also leaving the meta description blank so the search engine will show long-tail KWs in the snippet to the searcher.
I guess, like this Q&A blog, each post will show in the index and rank for long tail KWs, possibly as the topic gains in popularity.
-
Hi,
there are a few ways you could go about this.
-
First of all, if you're an expert in this field, you will probably include a number of good keywords in a very natural way, just by knowing your stuff.
-
Try tools like ubersuggest.org - it scrapes Google Suggest quite efficiently. I believe with Google Suggest you can often find a lot of hidden gems not reported by the Google Keyword Tool.
-
Try extracting keywords from other pages which are already ranking for your target term. My favorite way of doing this is using a free Microsoft extension for Excel called Ad Intelligence, available from http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence You can use the built-in keyword wizard to paste a number of other URLs, and the tool will try to extract all related keywords. Works very well for me.
You can try a similar trick with the Google Keyword Tool, by providing a website and not a specific keyword as a seed for your research.
-
This might not be feasible / out of the budget, but running an Adwords campaign with some more generic phrases and "broad" match often helps discover a number of surprising phrases people are looking for your content.
-
Get SEOQuake for Firefox - https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/ - to review several top pages ranking for your keywords. Pay special attention to the "Density" report which shows you the most frequently used keywords on these pages, and to the Diagnosis report which you can use to find phrases used in meta description, meta keywords and header tags.
I hope some of these tricks will help you.
-
-
Add some social buttons around it and try and bring some social traffic instead?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Apostrophes impact on SEO
I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends. Most of the info about this issue I have found is a few years old. I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way. Here is an example: Lawyer’s Lawyers' Lawyers Does it matter if I use the apostrophe?
Keyword Research | | fersu0 -
Blog - SEO Better? MyCompany.com/blog or marketing.MyCompany.com/blog? Percent difference?
We started blogging aggressively 3 months ago to bolster our organic search. We are building a new website and wonder if hosting our blog directly on our site is better than marketing.mycompnay.com? Is MyComanpany.com/blog a better choice - what percentage of SEO value would it be? We are building a new WordPress website. Our blog is currently hosted on a subdomain with HubSpot software. WILL OUR SEO BE SIGNIFICANTLY MORE EFFECTIVE HOST THE WEBSITE DIRECTLY OUR DOT COM? It won't be as convenient with HS tool but we want the best possible SEO.
Keyword Research | | Joseph.Lusso0 -
KWs w/ no bids on Google AdWords
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition. Thanks,
Keyword Research | | SSFCU
Sarah0 -
How can I "target keywords"?
Hello everyone, Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
Keyword Research | | moneywise_test0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Help with understanding how to target keywords not in content ?
I have a customer suggesting the use of keywords related to his competitors but not in the content of his site or how he promotes his brand. The page content is product specific and I use keyword matches for page and site strength. 1.) Does it hurt or help to load up the keywords with misc. keywords (example- the site is for a premium product use the terms "cheap", "affordable") 2.) Any suggestion for almost blank/generic landing pages ? 3.) Any benefit or penalty for using fewer keywords on multiple pages ? (example - target 6-8 words on 30 pages) I need a few discussion points for my next meeting and to clarify my position.
Keyword Research | | sd11sine0 -
Plummeting traffic and rankings for main KWs
Hi there mozzers, You have been so helpful in the past and we'd really appreciate your insights into our problem... we have two data recovery companies in the UK, one has been established for 11 years (dataclinic.co.uk) , the second (datlabs.co.uk) is a subsidiary that's been around for 5 years. Dataclinic has always ranked highly, usually in the top 1-5 on page one for relevant KWs and towards the end of last year we had traffic of approx 1,800 UK visitors/month - now we're down to only 600. Week on week we're falling and I have started to dread the monitoring checks. We're slipping in the rankings too. As our business relies almost 100% on Google rankings our phones just aren't ringing. In contrast our subsidiary company datlabs is climbing up the rankings and drawing more traffic - but unfortunately nothing like enough to compensate for the decline in the main company's traffic. We have used the same kinds of marketing strategies for both but have invested more energy into social for dataclinic, and more energy into local for datlabs. I'd say that our strategies have been less than sparkling clean - we've paid for directory links but not with the really spammy directories. We're at a loss to understand what has happened to have had such a dramatic and devastating effect - please help!! Thanks so much Sue
Keyword Research | | 3Amigos0 -
Using keywords targeted on one page, on another page?
This has been bugging me for awhile. I am trying to build up some great evergreen/cornerstone content for my site. It's basic stuff that just needs to be there. This problem is affecting me already, and I fear that when I get the main content done I will run into the problem when I start blogging for fresh content. The best way to explain this, is to use an example. Imagine a Jewelry store in a major metro. They are already ranking for a few "city + keyword" combos but are looking to expand their keyword reach and get some better rankings. They might have a page on diamonds, and target "city + diamonds." Then, lets say they are writing about Jewelry and you target a page on "city + jewelry" and on this page, it can be hard to write normal sounding content without saying diamond. AKA "We make shopping for "city + jewelry" super easy. You select a diamond, select your "setting, city + jewelry, or something"" What I would like to know, is if I should go crazy with the targeting and just write about "city + jewelry" on one page, for instance, and make sure not to just mention "diamond" and then make a sub-page or something to target "city + diamond + jewelry" Does any of that make sense? Edit for clarity - targeted keyword phrases bolded - I left my ramble above for historical and comedic purposes. It is hard to talk about jewelry without including some really (basic terms/keywords) that I am targeting on other pages. Is this going to be a problem? I might have a page on engagement rings, and another on diamonds probably targeted to the local area. Later, I might decide to write a blog titled "10 Reasons you need to buy an Engagement Ring" Should I alter that blog to be called "10 Reasons you need to buy a Diamond Engagement Ring" and try not to mention just the word diamond(s) or engagement ring(s) so that I don't confuse the almighty Google? Please advise
Keyword Research | | steven880