How do you determine the level of an SEO
-
I wanted to know how others classify an individual in the industry. i.e. What makes an SEO beginner, intermediate or advanced? What skill set separates a pro from a newbie?
-
Hi definitely agree with the point you made about marketing. I have always believed that a top notch SEO should have some insight into the workings of marketing in general to better assist a business in making use of the internet to generate sales. I also believe this to be true for PPC managers by the way but more so for SEOs
-
people know what link building is, but have they ever done it - and has it ever actually helped them? I think there a lot of factors that go into it.
-How influential are you on your industry?
-What kind of SEO do you do?
-Do you do SEO for yourself, or for your clients?- A Gazzilion more things to consider
So many different angles at SEO, hard one to pinpoint, but people that have been there and done that. An expert would definitely be someone that is making money for themselves off of their own SEO expertise. Beginners and Intermediates fall short of that.
-
As Andrea mentioned, there will be different responses to this question but for me, I would depend on experience and results. I know many SEO's who can talk the talk but when it comes to doing things and delivering, then it's a different story. A newbie can read thousands of blog posts on SEO, but end of the day, is still a newbie.
-
I would ask them to tell you about some link building campaigns they have done, then find out how successful it was.
-
Yes agree... if you are just focusing on the on-site SEO you are still a beginner... SEO is moving more towards marketing as well so you need people that can think outside the box as it is getting harder and harder to get a good link profile these days!
-
I think link building can straddle between beginner and intermediate, depending on your site/content and how you need to go about getting links.
Given that Google, for example, is constantly making changes to its algo and how much weight it wants to give some traditional SEO things, like anchor text, links, KW density, that it's a sign of a more capable person if they are reading up on the changes and being fluid with how to adapt said changes to benefit their site.
(And I agree that anyone who is stuck on page-only optimization shouldn't be qualified to be an SEO, however there's still a lot of people who don't know much about the field who treat that narrow focus as if it's all there is to know. )
-
Thanks for your response, would you say that knowledge in link building is already an indicator of an intermediate SEO or would that still be the basics? I personally believe that you cannot even be considered an SEO if all you do is on-page seo but I'd like to know what everyone thinks about this.
-
There's going to be a ton of possible answers to this, but my two cents: depth of technical skill set and global knowledge really set experiences pros apart. So many newbies are so focused on the basics - on page optimization and basic HTML coding - that when you come across those who can identify and diagnose true technical issues and work across sites at a global level, you can tell the difference in skill set.
I mean, look at some of the questions that get asked in these forums - great indicators of how complex this can all become.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is bright edge an SEO platform you would recommend?
Hi mozzers, Has anyone used Bright Edge before? Is this a good platform for a website that carries over 1800 pages and is looking to scale their content? I would like to know the pros and cons of this platform. Thanks for sharing any other valuable information about this platform!
Industry News | | Ideas-Money-Art0 -
Please critique my SEO resume
Hello, Please critique the SEO resume found here. I'm looking for a job working 30 hours a week making $30/hour in Idaho. Looking for advice on creating the best resume possible. It's all honest. Thanks.
Industry News | | BobGW1 -
If you could go back in time and build any brands SEO what brand would that be and why?
Ok so yes this my idea of having fun when I think about SEO. For me it would be Coca Cola as they only have fast moving consumer goods and their whole brand just SCREAMS "please take me viral". Maybe Disney or a Gaming company..
Industry News | | ColinWhite2 -
I'm looking for a UK seo company, any recommendations?
I don't want to go into a massive amount of detail here. I need 100% whitehat link building services. Nothing shady! Anyone have some recommendations? Budget is about £500 a month.
Industry News | | DaveDawson1 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
When will Rand put out "Art of SEO 2nd Edition"? (ANSWER: IN ABOUT 2 WEEKS)
First edition was printed in the end of 2009. Great Book. Needs updating of course. I would buy the next edition if it was updated in an awesome way that I know Rand and the others would do.
Industry News | | stubby0 -
Best way to recruit quality SEO staff?
We are in a nice position in that we are growing everyday. As the result, we need more staff, but do not have the time to bring along someone without any real SEO background. I have used just about every source over the years to hire people with good and bad result.
Industry News | | RobertFisher
For an SEO, with experience in some or all of the process: Link building, Keyword Analysis Site evaluation, eCommerce, Analytics... where do you go to find someone good? What about to find them yesterday? 😉 Obviously, they do not have to be expert at all, but they need to be familiar with all and have experience in at least two or three.1