Onpage Optimisation
-
Hi Guys,
Has anyone noticed that the onpage rules seem to have changed in terms of what Google is looking for.
I have just been optimizing a client site, I haven't worked on for a year and noticed that the pages I have worked on have dropped since lat week when I finished the onpage. Some of them aren't just 1 or 2 places but literally pages. It can't be links as I haven't even started link building yet. These are the same rules i have been playing with for six years and I don't cut corners with rogue text, or overly optimize for keywords.
I am going to give it till the end of the month and then reverse the changes be interesting to see what happens.
Kind Regards
Neil
-
Yeah! just ran another report and now they have all changed again!!. Definitely reckon its having a dance!!
-
Ha, for an industry that publishes so much information, the basics have not really changed at all.
-
Looks like the "Google Dance" it's now 78th.
Thank you Marcus, thought I was going to have relearn everything!!!
-
Hey Neil, changes are never that huge and dramatic and to be blunt, things are pretty much the same on page (give or take) that they were 12 years ago when I first started this game.
It's possible you may have another problem here - do you know what the client has been doing for the last 18 months? Any link building? Is there any thin or duplicated content?
This could be a rough gig as the client will want to hang this on you but it could be something else entirely.
Link?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
*** Please HELP *** A/B tests and optimisation implications
Hi Mozzers, We've been A-B testing landing pages, and have had some success. The changes we've been making have been quite radical in some instances - for example we tested this page: https://www.turnkeymortgages.co.uk/todays-mortgage-deals/ against this one: https://www.turnkeymortgages.co.uk/mortgage-quote/ (Today's best deals won, but we've decided to keep the quote page as it does work for some channels). The decision was made to try and optimise Today's best deals for 'best mortgage deals today' rather than 'mortgage quote' because it offers so much more than simply a quote. The quote page is optimised for 'mortgage quote', though it doesn't rank particularly well (I'm not overly concerned by this as even though you'd think that when people are looking for a quote that they would fill in the form, they don't - people are strange!) As a result of the change above we changed all links that originally went to the quote page to go to Today's best deals instead. As we go through the process of optimising for best conversion will it be damaging if we don't change the url as well. As I can see lots of iterations and lots of work whenever we make changes to the pages (going through the entire site to change the links). I am worried though that we'll end up with hundreds of landing pages and changing links all over the site - do you think we should keep the URLs the same from now on, unless the content changes as radically as it did in the instance I've highlighted above? Thanks, Amelia
On-Page Optimization | | CommT0 -
On-page Optimisation for Keywords That Are Not Natural Language
I would like to know your thoughts on optimising a page for a keyword phrase that is not how you would normally write it. When someone searches they tend to use the (no pun intended) key words relating to their query rather than natural language. Using these keywords leads to copy that doesn't read well but not doing so gets you a poor mark on On-page graders like Moz. My clients target an international market but are region specific so, for example, I might want to optimise for 'safari lodge zambia' or variations of that. Alternatively it might be optimising for a specific tour so the keyword might include a region highlight and the 'safari' or 'tour' qualifier which again can sometimes be problematic. In the title, I would normally use the name of the tour | company name but that may not match an exact likely keyword search and in the main copy/description it would be unnatural to incorporate the keyword phrase.
On-Page Optimization | | intergise0 -
Optimising a page for multiple key phrases?
Is there a technique to optimising for multiple key phrases? In the "old days", we'd have written doorway pages targeted at different key phrases, or just written a landing page for each key phrase. Now we're told that more is better and having all the info about a topic in one place will get you better SEO outcomes. But that means pages must be optimised for multiple key phrases. For example, I currently have three pages that are related topically: Bangkok Skytrain (Guide to BTS and MRT Lines) - this page is a description of the metro train system in Bangkok and how to use it. Gets traffic from key phrases like "bangkok BTS line", "bangkok commuter trains", "BTS and MRT lines". Attractions near the Bangkok Skytrain - this page has a map for each major skytrain station and details of nearby attractions including hotels and restaurants. Gets traffic from phrases like "bangkok mrt and bts map", "bangkok rail link map", "how to get to siam on MRT" and "bangkok airport rail link map" (so mostly gets key phrases with "map" in them). Best shopping from the Bangkok Skytrain - this page talks about the shopping centres in easy walking distance of each skytrain station. Doesn't really get a lot of traffic and probably pulls that from the other two. Ideally, I probably should combine all of these into one page now. But how to optimise for all those key phrases? Should I just optimise within each Heading 2 as I would within a page? Does that risk confusing the overall page SEO?
On-Page Optimization | | Gavin.Atkinson0 -
Short URL's vs Optimised URL's
Howdy Mozzers! What are your thoughts on short URL's vs Optimised URL's. For example if a website currently sells wood furniture and wants to target the keyword "Wood Furniture For Sale", which URL would be preferable: Short URL: www.domain.com/wood-furniture Optimised URL: www.domain.com/wood-furniture-for-sale The website also uses facet navigation and selected attributes are added in a fixed order sequence after the category. For example if Cane is selected as wood type: Short URL: www.domain.com/wood-furniture/Cane Optimised URL: www.domain.com/wood-furniture-for-sale/Cane Which one do you prefer (between the short URL and optimised URL) and why? Cheers! MozAddict
On-Page Optimization | | MozAddict0 -
Building an optimised friendly website
We are in the process of having a new website built and was wondering what factors do we need do we need to instruct our web company to include, at the build phase, to ensure that we can easily optimise it for SEO purposes. They have designed us a previous site that has excessive duplicate URLs and they haven’t given us access to the code so we can’t add 301 redirects etc and would like to avoid this in the future. I look forward to hearing from you
On-Page Optimization | | Hardley1110 -
Onpage SEO before Offpage?
Hi there, I want to ask why should a website first have Onpage optimization and after that Offpage optimization or Link building/earning? I have read that this is better, even obligatory in many articles but I am not sure for the reason and benefits of that. Can at least social media optimization start at the same time or at the middle of the Onpage optimization?
On-Page Optimization | | vladokan0 -
Onpage SEO Analysis within a campaign
I have setup a campaign and have a number of pages which are ranked as F, but that is because they are comparing against the homepage and not the internal page I have setup. Is it possible to update the page which the campaign monitor is checking against. Or is it driven by the highest ranking page for that keyword. Thanks Andy
On-Page Optimization | | iprosoftware0 -
Optimisation for Google Images
What techniques do you use for the optimisation of images on Google. Alt tag , image title Surrounding text Anyone tested actual linking to the image url and not the page url. I have achieved hundreds of top listed images but when it gets competitive what is the most useful technique you have used. Thanks
On-Page Optimization | | onlinemediadirect0