Multi-Channel Funnels
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Happy Monday all!
Just a quick question about the Multi-Channel Funnels in Google Analytics. I'm looking at the Assisted Conversions report over a set data range. I'm shown Assisted Conversion Value and Last Interaction Conversion Value for a PPC campaign. Would I be correct in thinking that the total value attributed to a campaign would the total of these values?
For example, let's say I spend £100 on a PPC campaign and the Assisted Conversion Value is £50 and the Last Interaction Conversion Value is £100. Is the total value of this campaign £150? I guess this would make the campaign a success as the ROI from the campaign would be positive.
Look forward to hearing all your thoughts!
Cheers,
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If you have assisted £1000 and last Interaction is also £1000 this means that channel generated £2000.
Basically saying this campaign helped to generate x for another campign and it also generated x as it was the last channel used before the transaction.
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