Press Releases as Backlinking
-
After analyzing one of my competitors I notices they show up in PRweb as one of their top rated back linking sites.
My question is using prweb or something similar okay to use for backlinking? Would they help at all?
Also, since they distribute content, would I get penalized for duplicate content?
-
When I moved across country I used this one to let people know that I had moved my consulting business:
They did a good job. I even got picked up in a few local print newspapers.
-
What free ones would you recommend?
-
Thanks guys! All of these are really valuable information. So I think I will add this as part of my link building portfolio. Thanks!
-
I've found that PRWeb is great for news releases but a lot of the links aren't too high of quality. I have a bulk subscription and the releases are picked up by the same places EVERY time though we input different media outlets and cities. You can definitely talk them down on the price if you want to do a bulk subscription.
-
I've used PR Web with success for several clients.
Each release is typically linked to by around 100 sites, but these are typically no follow.
The real value comes from the link from PR Web's site itself.
I always regard "real" pick-ups (i.e. a news outlet writing a story, based on the release) as a bonus. This requires individual outreach and is more in the realm of PR than SEO.
As always, don't over do press releases -- or any other technique. Regard press releases as just another part of a diversified link portfolio. Above all: don't embarrass yourself or your client with silly releases that contain no news hook. PR Web actually has some standards in this regards -- unlike it competitors. They sometimes reject releases or require edits. That's part of the reason it's a bit pricy.
And remember: even if it passes muster, a 20% off sale is not much of a story.
One release per client per month is plenty. I sometimes find myself doing less because I can't come up with anything worthy...even though I have a bulk subscription.
I agree that charitable contributions make good releases. Product launches and executive appointments are also press release staples.
-
PRWeb is a perfectly acceptable outlet for press releases. However, I think they are a bit pricey. No, you don't need to worry about duplicate content as I believe PRWeb uses proper canonical tags. If you have your own blog, or Web page where you can publish the release first (like a SMPR page), you could certainly use the canonical tag and then distribute to various news organizations. This would give you credit for the original content. For press releases you aren't so much going after original content as you are a link back to your site.
Be careful. The days of churning out press releases that aren't really news-worthy and getting good backlinks are over. You could actually do more harm than good. That being said, if you've got legitimate news to put out there, PRWeb is good, but they aren't the only game in town. Depending on your industry there might be specific PR outlets that could offer you better targeting for less money. Because I work for a company that does a lot of B2B with churches, for example, we frequently use Christian News Wire.
There are also a few free ones out there, but again, be careful. If they are just publishing anything and aren't filtering for real news and announcements, stay away from them.
Hope that helps a little?
-
Hi Brandon,
If the company has something to announce, something interesting (not a website update) then yes this is a good way to build some links. My favorite is charities they are an easy win win. You help by donating time/money to a good cause. Attend a reliable charity event and network with everyone there, get the name of the person who organized the event. Call the event organizer and tell them you had a great time and you are preparing a PR on the event. They are usually extremely happy to hear that.
Once you receive the list contact everyone and offer them to leave a quote with a link to their site on the PR. Also let them know that after the PR goes out to share it with their social media.
Syndicate the PR to your own blog and have the share that link ; )
This is where everyone shared the article from:
and this is where it was originally posted:
http://www.prweb.com/releases/A_Prom_To_Remember/2012/prweb9557741.htm
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks are not adding
I have added different types of backlinks but no one is showing on my site https://kitchendimes.com/ so what can be the problem?
Link Building | | ali464740 -
Backlinks 101, one or multiple?
Analyzing a competitor backlink profile I noticed they have the habit of adding multiple links to the guest post/advertorial they get, one link to their site, plus some links to authority site like wikipedia and institutional websites. Is there anyone with some data, testing, and so on, supporting this? I can see their SERP positioning is very good, but they spent a lot of money on quite expensive links, so I don't know if it's the DA of the linking domains or the multiple links making the difference. Anyone has an idea?
Link Building | | max.favilli0 -
How to classify backlinks types
HI GUYS, I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Backlinks - Linking to new domain
Hello Moz community! My established client recently franchised their business by adding a metro area location. We have thousands of back links built to the corporate website, a lot of which have anchor text that are geo-targeted to the new metro area website. We still find the corporate website important, but would rather focus our efforts now on the newly franchised location. Does anyone have experience with successfully having old links changed to a new domain and if so how? When changing directory listings, such as everything on get listed, is it better do do slowly or as much at once as possible? Any recommendations or information would be appreciated! Thanks!
Link Building | | FullMedia900 -
Why are my backlinks decreasing slowly from week to week?
I havent made any significant changes, but from week to week I'm seeing my back links slowly decrease (ie.15-17 at a time)
Link Building | | Lexalytics0 -
How long for backlinks to kick in?
Lets say you do a guest post, Google indexes the article which must mean it has found the link back. Would you expect to see movement straight away? Some of my latest guest posts (in the last week) have been indexed but have shown no movement at all, but when I check WMT for links coming in they are not in the list so im guessing they have not taken full effect?
Link Building | | activitysuper0 -
Concerned about quality of backlinks - should I take action?
I regularly work on websites to which previous SEOs have built questionable backlinks. This morning I've just been analysing some backlinks - found 40 odd were coming from 20 odd websites which all had the same gentleman as personal registrant, who happens to be the boss of an SEO company. The SEO company name is mentioned in registrant details too, and often on the websites in question (including weblinks from some of these 20 odd websites to the SEO company). I did note the IP addresses / hosting for these websites did vary though, as did the postal address of the individual in question, perhaps throwing Google off the scent a bit. I should add that these websites are virtually all tourism related/themed, with up to a few dozen backlinks per page - usually articles. It's very clear they are backlinking to keyphrases. Now, this kinda thing<a></a> sets the alarm bells ringing. Firstly, this looks like an infringement of Google Webmaster Guidelines. Secondly, it doesn't sound like a White Hat technique for building links! Am I correct? I guess it might be denied they are partner pages due to the quality of content, perhaps, which isn't as spammy as it might've been. However, I suggest these are at least paid links because there is no other clear way of getting content on these pages, as far as I can see.<a></a><a></a> Should I demand these backlinks are taken down? What level of risk is posed do you think? I don't want this website to suffer a Google penalty at some point, particularly not after I've started work on it. Thanks and I look forward to hearing from you.
Link Building | | McTaggart0 -
Backlinks from PR sites not showing in Open Site Explorer
Hi, Over the last year I have used a range of different PR sites to post news articles that link back to various pages on my site. However, barely any show up as link backs on Open Site Explorer, neither follow nor nofollow links. Can anyone explain why this is and whether or not the dofollow links count towards SEO if they are not picked up by OSE?
Link Building | | pugh0