Would it be worthwhile to update URLs to include "for sale"
-
My team is new to the world of SEO. We were both in other departments when our last "expert" left and we became the entire department. Needless to say, we have many questions.
I have a site for an existing customer - she wants to know if it is a good idea to change her URLs. She went to a webinar that suggested she include "for sale" in URL, since that is the site's primary purpose These are the current inventory URLs:
http://www.dealerskinssite.com/used-inventory http://www.dealerskinssite.com/new-inventory
The change would give something like:
http://www.dealerskinssite.com/used-cars-for-sale
http://www.dealerskinssite.com/new-cars-for-saleI did some searching and could not find a solid recommendation one way or another. If it is true that people typically search for "used cars for sale" rather than a "used inventory", then there might be benefit to including that as part of the URL... but that is as far as my knowledge got me.
Please let me know your thoughts
Steve
-
Klarke,
Thanks for the response.
I guess I should have just reasoned it out. The statistics are staggeringly in favor of Used Cars over either of the other two (see image).
This might even be worth getting a permanent change in place away from our standard of Used Inventory.
-
Changing that isn't likely to result in much improvement. It might actually have a negative effect if proper 301 redirects aren't in place. And even if you do the 301's correctly, there's no guarantee the search engines will see it the same.
You'll get better mileage if you change the page's titles and the content to better satisfy those keywords.
Also rather than listening to what other people say, you should probably check the actual search volume of these keywords and compare.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool that will find a string from the source code from a list of URLs?
I need a tool that will run through a long list of URLs (from multiple domains), look for a specific string in the source code and then produce a CSV showing in which URLs the the string was found. This is for legitimate research, not for any nefarious purposes Any ideas of such a tool already exists?
Search Behavior | | richdan0 -
Direct 100+ URLs to our sister site?
Hi, We have two websites www.eurekasolutions.co.uk and www.eurekaaddons.co.uk - currently the eurekasolutions site has eureka addon products on it - we are thinking of re-directing these to www.eurekaaddons.co.uk instead (there are 100+ pages which are being ranked and picked up by google) Would it be foolish to re-direct these from eurekasolutions straight to eurekaaddons after them being on eurekasolutions for many many years? if so what is the best way to go about it and would this have a direct negative effect on our SEO? Both sites are serving for similar terms. Thanks,
Search Behavior | | EurekaSolutions0 -
What should go in a "Link Juice" cocktail?
The office just got some of those fancy Google Partner bottles, and I want to fill them up with a tasty cocktail that is link juice themed. Any ideas on how to tie Google and/or SEO into a fancy cocktail?
Search Behavior | | WilliamKammer1 -
SERP with no "www"
I have noticed that Google SERP without login is showing the domains without " www " - all of them. Have you seen this too? What does it mean for us?
Search Behavior | | Elchanan0 -
GWMT - "Tag Site For Child Directed Treatment" Effect On Search / Rankings?
Hi All, We have a client who has been directed to tag their site for "Child Directed Treatment" in Webmaster tools to comply with AdExchange policies. The site is, generally speaking, directed at those between the ages of 13 and 16 along with their parents, but does NOT collect any data (No sign in, login, signups etc). You can find out more about the specific tag here (unfortunately not much more about it) https://support.google.com/webmasters/answer/3221080?hl=en Our concern is that we have never heard of this specific tag, and our client is asking us to let them know if that this will have no effect on search traffic or ranking. I can't find much in the way of anyone who HAS implemented this tag and the effects it has had on their site. They are ad supported, receive millions of unique hits a month, and the majority of their traffic is from branded keywords. Would love to hear from anyone with ANY experience or thoughts on this process and what to be aware of. Your assistance is muchly appreciated.
Search Behavior | | SearchMarketers0 -
Where can I find research into consumer behavior in URL input?
I have a hypothesis that the % of users that type URLs is decreasing. Instead I think users will be arriving at sites by clicking on links in emails, search and social. Where can I find data / research to back me up?
Search Behavior | | TomCritchlow0 -
"Near" perfect Keyword domain matches - Which would you choose?
Hi, I was wondering on your thoughts, or if any tests had been done on the best format of "near" perfect keyword domain matches. Suppose I am not really interested in branding, and I am principally after the bonus given to exact keyword matching, but all the exact match high level extensions have gone - whats the next best solution? Suppose I am after the term "car hire", and on my website I want to target many different location keywords such as - "Car Hire London" My main extensions are gone, but I have the options to go for:: Additional Word at the FRONT:
Search Behavior | | James77
Number - eg 4:
4carhire.co.uk -> gives me -> 4carhire.co.uk/london/
Geo association - eg uk:
ukcarhire.co.uk -> gives me -> ukcarhire.co.uk/london/
Info term - eg compare:
comparecarhire.co.uk -> gives me -> comparecarhire.co.uk/london/ Additional Word at the END: Number - eg 4:
carhire4.co.uk -> gives me -> carhire4.co.uk/london/
Geo association - eg uk:
carhireuk.co.uk -> gives me -> carhireuk.co.uk/london/
Info term - eg compare:
carhirecompare.co.uk -> gives me -> carhirecompare.co.uk/london/ Which of the domains would be best to benifit when a term like "Car Hire London" is typed in ?? If you were to choose a domain which would you go for and why?0 -
What is Responsible for All My "Direct" Traffic?
We have a broad content site - the majority of our traffic overall comes in via deep links.Google analytics consistently shows 17-20% of daily traffic under the "direct" bucket, with the rest of the traffic about equally split between Referring sites and Organic search.However, if we look at the specific content in the "direct" bucket, the URLs that are being hit do tend to mirror rather closely the Search traffic. The close mapping to our Search traffic doesn't seem to make much sense - while some of it is probably bookmarks, it seems doubtful that that could be responsible for more than, say, 20% of this direct traffici based on the # of pages and types of pages (many of the pages that do well in search are honestly not ones that someone would be likely to bookmark). The traffic reported by google as "direct" for a given day tracks a lot closer to Search than Referral URLs (which tend to be he more viral content on our site). Any idea what could be causing this traffic to show as Direct? Do people tend to bookmark pages while doing searches to come back to them or something? THANKS everyone for the responses. Still not quite sure what it is, continuing to look into it, particularly technical issues that the link to the Avinash post might prove very helpful for
Search Behavior | | BG19850