Product Page is Battling with Homepage in SERPs
-
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.
I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences)
In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage.
One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however).
If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week.
Thanks,
-
The product page is http://www.cleanedison.com/courses/bpi-building-analyst and the homepage is http://www.cleanedison.com/
I wouldn't say the homepage is "going" for the same keywords as the product page.
But like I said, the keywords "BPI Certification" and "BPI training" are the 2nd and 3rd (although distant) anchor texts for the homepage.
-
Avraam,
Can we get some more info on what a "Product Page" is? Is this an actual product or a landing page for products. Maybe creating some original content for this page in the form of videos, tutorials, and manuals wlll help it rank higher.
In terms of separating the products page form the home page. That's going to be a little bit hard, to explain without knowing the site. Is the home page going after the same keywords as the product page?
-
I have pages that do the same thing. When that happens I work on the page to drive traffic to pages that convert. Sometimes I get sales of unexpected items from this traffic.
-
Thanks for the input.
Yeah, but the URLs haven't ranked anywhere close to the first page at the same time. It is one or the other, and when one is up there, the other falls off the map.
-
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.
Nice work. You have two strong pages that are capable of first page rankings. It is possible to have two pages listed on the first SERP. You might be able to earn that as your site increases in strength relative to your competitors.
I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences
This is an opportunity of a different kind. You get to show them all of your products. Just be sure that you feature your big money makers prominently on the homepage. People don't mind drilling down if you make the path clear and easy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with indexed pages that you can't find any keywords for?
You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search? The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For. What's the better option? just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case OR optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot
Keyword Research | | SearchStan0 -
Targeting newly identified keywords with Landing Pages
Hi everyone, looking for a bit of advice... A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'. My questions are:
Keyword Research | | DiamondDave
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA. Thanks in advance 🙂0 -
Remove poor performing pages, or leave for google?
Hi - we have a few old pages on our site which were created for SEO purposes a long time ago. They are pretty poor pages and we are rewriting them. However some are no longer relevant. We score "F" on those pages and I imagine google won't like them. Should we delete the page and redirect nicely to the home page, or leave the page there, but remove it from our site? What is best practice for removing old content? Many thanks
Keyword Research | | Rj-Media0 -
Separate Page for each Keyword - doesn't it sound to be a dead tactic?
Hi everyone, I wonder what you think about a strategy of creating new separate pages for each targeted keyword? Option 1. Something like this: website.com/keyword-1
Keyword Research | | seocentury
website.com/keyword-2
...
website.com/keyword-100 I think it is better to have all the keywords grouped and target pages for the groups instead of individual keywords. Option 2. Something like this: website.com/group-1
website.com/group-2
...
website.com/group-7 What is the option you would choose? Thanks & Regards.0 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0 -
Is it considered spammy to have multiple pages on the same site optimized for the same keyword?
Is it OK to keyword-optimize multiple pages for the same keyword? Is it beneficial, hurtful, or not a major factor either way?
Keyword Research | | 406lucy0 -
Using keywords targeted on one page, on another page?
This has been bugging me for awhile. I am trying to build up some great evergreen/cornerstone content for my site. It's basic stuff that just needs to be there. This problem is affecting me already, and I fear that when I get the main content done I will run into the problem when I start blogging for fresh content. The best way to explain this, is to use an example. Imagine a Jewelry store in a major metro. They are already ranking for a few "city + keyword" combos but are looking to expand their keyword reach and get some better rankings. They might have a page on diamonds, and target "city + diamonds." Then, lets say they are writing about Jewelry and you target a page on "city + jewelry" and on this page, it can be hard to write normal sounding content without saying diamond. AKA "We make shopping for "city + jewelry" super easy. You select a diamond, select your "setting, city + jewelry, or something"" What I would like to know, is if I should go crazy with the targeting and just write about "city + jewelry" on one page, for instance, and make sure not to just mention "diamond" and then make a sub-page or something to target "city + diamond + jewelry" Does any of that make sense? Edit for clarity - targeted keyword phrases bolded - I left my ramble above for historical and comedic purposes. It is hard to talk about jewelry without including some really (basic terms/keywords) that I am targeting on other pages. Is this going to be a problem? I might have a page on engagement rings, and another on diamonds probably targeted to the local area. Later, I might decide to write a blog titled "10 Reasons you need to buy an Engagement Ring" Should I alter that blog to be called "10 Reasons you need to buy a Diamond Engagement Ring" and try not to mention just the word diamond(s) or engagement ring(s) so that I don't confuse the almighty Google? Please advise
Keyword Research | | steven880 -
Does Google Places pick up interior pages?
For example, we have optimized all of a clients interior pages to the point where it is competing with some of their competitors main pages. Unfortunately, they do not show up on most of the Google Places keywords. Their competition, who are lower than them organically, automatically show up in Google Places while they do not show up at all. Organically they are 2nd or 3rd in most of their keywords, but no one near the top in Google Places. Thank you!
Keyword Research | | Champions0