Schema and the abuse of it
-
Hey guys,
Looking at schema, especially the aggregate rating, It's easy for anything to just put up a rating and slap on the code to their page.
But wouldn't this open up abuse of schema? Are there any mechanisms search engines have put in place to de-rank such practices? I just see schema trusting users to do the morally right thing rather than a mechanism to capture/punish bad practices
Thoughts?
-
I am New Member and also new in SEO world.Last day i read an post on SEOMOZ in this sector.he suggest to use
Explain please
-
I'd invite you to search for "car insurance" on Google UK - you can see an example of this abuse already being used. Aviva pretty recently tried to legitimise its star rating that shows up in search, but its reviews are still internal, so not really legitimate. Here's another good blog post that covers how easy it is to snippet abuse.
Now snippets don't effect your ranking, but they do obviously effect CTR. Google does have a method in place to take action on snippet spam - they have and will take action. I think you can be safe in assuming that they'd be looking to catch this on a greater scale should it ever occur.
In short, it aint big and it aint clever.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Crawl & Index my Schema in CSR JavaScript
We currently only have one option for implementing our Schema. It is populated in the JSON which is rendered by JavaScript on the CLIENT side. I've heard tons of mixed reviews about if this will work or not. So, does anyone know for sure if this will or will not work. Also, how can I build a test to see if it does or does not work?
Intermediate & Advanced SEO | | MJTrevens0 -
Schema markup or* format ?
Hello, To present this information on my website Country: France Region: Alsace Price: 1000 USD Should I present that in or format ? what is best for google to understand. Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Of the two examples of markup (microdata, schema) code below, which of the two is better designed for its purpose of Q&A, and what might be suggested to improve upon these lines of code (context: questions and answers within article content.
ANSWER SEEN 'WITHIN THE QUESTION' BRACKET So you ask, why is the sky blue?
Intermediate & Advanced SEO | | RedFrog
Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results 'QUESTION' AND 'ANSWER' IN 2 SEPARATE BRACKETS Why Is The Sky Blue? Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results Thanks, Mark0 -
Should Schema.org Tags go on every page?
Happy Monday Moz World! I am just wondering what are some best practices when using Schema.org Tags. For Example, I have a client who provides multiple services and provides unique content on each webpage. The design of each of the webpagesare unique, and conveys information differently. My question is: If each page of a company's website has unique content that describes a service or product, could I essentially change the url & description of the Schema Tag so that each of my pages are indexable by relationship to that page's content? Thanks ahead of time for the great responses! B/R Will
Intermediate & Advanced SEO | | MarketingChimp100 -
Local Schema
Hey, Were adding schema to a website and I was wondering how it would be best to tackle a business that has two location. Would it be better to put it on two different pages or on one page using one or two itemscopes. Thanks, Luke.
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
Schema Markup Location
I had a quick question, I want to do schema markup for a local business. Do I need to put it on every page, or just the home page? Also, where should put it i.e. Header, Body, or footer
Intermediate & Advanced SEO | | PeterRota0 -
Schema for Hotel
I was interested in setting up rich snippets for all our hotels. I having a difficult time finding an example for a hotel without reviews. If you could add reviews, is there a way of showing your ratings on google places? I would like to add a picture, price, reviews, etc. for www.paradisus-puntacana.com/? Anyway, you can help me out with forming a rich snippet for this hotel?
Intermediate & Advanced SEO | | Melia0