Can using an exact sentence from your content as meta description hurt?
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Hi Mozzers!
I'm uploading some press releases and the first sentence makes a perfect meta description. Would using the exact same wording ever hurt my rankings?
Thanks!
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OK, now you don't want some very aggressive call to action sentence. I'd try to avoid words like "best", "leading" etc.
Try to describe what your website offers in a sentence.
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This wont hurt at all. In fact, Google often uses a snippet from your content as the meta description.
With a meta description, your goal is to optimize for a click. So for that reason, the first sentence may not be you're best option.
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Agreed, thanks for chiming in Chris!
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Nope. Your description should help enhance your click through rate, though, so orient it towards a call to action.
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