Has anyone found a best practice for ranking a client who has one central office location, but a large, regional service area that they want to rank for?
-
All the most recent local search ranking is based upon physical addresses, but what happens when someone provides services and has staff 100 miles from that central office location, but no physical address to work with?
-
Hi Kevin,
Good thoughts from Kevin Ramirez regarding content development and Richard Horvath regarding ensuring that the content you develop is unique!
The challenge here is that Google is biased toward physical location. Thus, an SAB (service area business) must typically plan to go after local pack rankings for its city of location and organic rankings for its location-less service cities. The type of content you will be developing is typically known as city landing pages. You can read more about this here:
-
I like Kevin's strategy but one thing I would stress is focus on the content being unique. You don't want to get penalized for duplicate content.
Awhile back cologne' company Burburry had their US page flagged for looking too much like the Europe page. So keep that in mind.
-
I've done it by making pages for each specific area. Here's an example. I lived in Baltimore for a while but I wanted to do business in the surrounding counties. So, I made a page for Baltimore County, Eastern Shore, Carroll County and others that I wanted to get listed in.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
COPIED CONTENT IS RANKING Above Orignal
Please check following 2 cases https://www.screencast.com/t/fqOJlrfHuNto https://www.screencast.com/t/G6FCaKlH In above case, why original content outranked? Can someone tell me how to stop this copying process done by another site from my website?
Search Behavior | | Janki990 -
How come this one google places listing is the only one to show up google maps?
Hi there, I found a really weird thing about google places. I'm working on a google places listing optimization for a locksmith company in Houston, TX. When I was searching google maps for "locksmith houston" only one listing came up. However, when searching for "locksmith near houston" 880 results came up. This changes from time to time, but most of the time this one competitor is the only listing that shows up which is really really weird. Anybody has an idea what this competitor did to get rid of the other 879 results and show up alone on google maps??
Search Behavior | | activechase1 -
Page ranking in .com but not in .co.uk
Hi there, I tried to search the Q&A but couldn't find any answers to my issue. We have a page that is ranking #2 for the term "translation memory" in google.com, but it doesn't show in Google.co.uk. This has been like this for weeks now. We are not targeting any specific country in GWT. Does anyone know a possible explanation for this? Thank you.
Search Behavior | | SDLOnlineChannel0 -
My rank down how can i recover
hi i am new here http://www.constructionhelpline.com/ last 2 year we are in no 2 in these keyword in google.co.uk cscs cscs card cscs test from last 3 - 4 months our ranking is down i don't know why this happen can anyone expert can guide us please Thanks
Search Behavior | | constructionhelpline0 -
Noticed Bing UK and Yahoo UK are almost exactly the same ranking results?
I've run a few keyword ranking updates today and I've noticed that Bing UK and Yahoo UK results are almost exactly the same? This is unusual, the results for these two engines rarely tally with one another. Is anyone seeing the same?
Search Behavior | | MiroAsh0 -
Keyword order on location searches
If someone is trying to find a service in a certain area they might use Google to search for "London plumber", "Plumber London" or "Plumber in London". Is there any research to show which of these tends to be used most, or are they all roughly the same? Thanks!
Search Behavior | | MagicianUK0 -
Why does my website not rank better for the keyword i am going for?
My website is www.canadafloraldelivery.com. I just can't seem to get my webpage ranked well for the keyword " Flowers Edmonton " . Also I can't seem to get my Google local listing on the map for many keywords. Is there something obvious that I am missing? Any help would be very appreciated.
Search Behavior | | CKerr0 -
What's the best SEO management system for link building and reporting?
We've tried multiple management systems, with the last one being Raven Tools (I think this is the most popular). We've also done our own manual tracking in excel and that gets very very tedious and sometimes hard to keep track of. What are some other ones that people have found that have been easy to use and made their work much more efficient (link building/tracking, reporting, competitive research, social, etc.)?
Search Behavior | | MichaelWeisbaum0