Changing Menu Url and Menu Anchor Text
-
Hi All,
I have a well established site. I would like to make a couple of adjustments to my main menu.
1] Replace a menu url with an established page url.
2] Rename a menu anchor text to something more meaningful.What impact would changing the menu have?
Thanks Mark
-
Hey Mark,
- Your old URL might drop in ranking b/c it lose an internal link; it depends on how many links (both internal/external) it currently has. If it has a lot, the loss of an internal link may not matter that much.
- The new URL should rise in ranking for green shoes. There's no guarantee it will rise to replace your old URL. It depends on its link profile, competition, and on-page SEO.
Here are some additional thoughts on strategy:
- If you can, maybe ADD the new link instead of REPLACING the old link. Then you won't lose the internal link.
- I'd test it out for a week by making the proposed changes. If you don't like the changes, revert the menu.
Hope that helps.
-- Andrew
-
Hi Andrew,
The old URL /green-shoes will provide content to the user from a different perspective to /designer-green-shoes. The Old URL will be a hyperlink on the /designer-green-shoes page.
Thanks Mark
-
Hey Mark_Ch,
One more question--what's your plan with the old URL's? e.g. /green-shoes adn /sports-shoes?
Andrew
-
Hi Andrew,
"Main Menu" is the horizontal navigation bar.
"Menu URL" is the page that the user is sent to upon clicking an option in the "Main Menu" horizontal navigation bar.Based on a silly example:
Let say one of the options in the "Main Menu" horizontal navigation bar is called 'Green Shoes'. When clicked the user is directed to the url mysite.co.uk/green-shoes. I would like to replace the url (mysite.co.uk/green-shoes) to a new page mysite.co.uk/designer-green-shoes.Additionally, lets say one of the "Main Menu" horizontal navigation bar options says "Sports Shoes". I would like to rename the anchor text to "Casual Running Shoes". The url will point to the same page that has relevant content.
Hope this silly example provides clarity.
Thanks Mark
-
Hey Mark_Ch,
For clarification:
- What do you mean when you say "main menu"? A horizontal navigation bar? Sidebar?
- What do you mean when you say "menu url" and "established page url"?
Let me know, so I can better understand and answer your question!
Thanks, Andrew
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Knowledge Graph Details can be changed through Knowledge Graph Schema
Hello, all! I have a client who's Fortune 500 - has all the good "stuff" that is associated with pulling in proper info into the knowledge graph/company information box - Wikipedia, strong citations, etc., but the CEO name is showing the old CEO name althopugh we haven't mentioned it in wiki neither on our website but still google is picking it from somewhere else & showing the previous CEO name. How can i change it? Thanks!
Local Website Optimization | | dhananjay.kumar10 -
Hreflang: customize, selection the best URL structure
Hi All,
Local Website Optimization | | SergeyFufaev
We have two websites:
example.info - this is a working site in Russian hreflang="ru"
example.com - this new site We want to start with US. For the US, we will have: local address and phone, currency in $, fully translated content.
In the future we want to expand the business (ie en-GB, en-CA, de-DE, fr-CA, fr-FR). For each country, a regional dialect, currency, address and telephone number will be used. I need to choose the right URL structure so that there won't be problems in the future. 1. When configuring geotargeting (ie fr-CA and en-CA ) in the URL of the page specify: • http://example.com/ca/ - hreflang="en-CA" - Can use Search Console geotargeting
• http://example.com/ca/fr/ - hreflang="fr-CA"
or
• http://example.com/en-ca/ - hreflang="en-CA" - Can I use a geo-targeting search console?
• http://example.com/fr-ca/ - hreflang="fr-CA" .
or
• http://example.com/ca-en/ - hreflang="en-CA" - Can I use a geo-targeting search console?
• http://example.com/ca-fr/ - hreflang="fr-CA" . quote: To geotarget your site on Google:
o Page or site level: Use locale-specific URLs for your site or page. 2. If I set the target (ie "en-CA", "fr-CA" and "fr-FR"). Can I use the page http://example.com/fr/ with customized targeting (hreflang = "fr-FR") for french speakers worldwide (hreflang= "fr"), ie: french speakers worldwide quote: "If you have several alternate URLs targeted at users with the same language but in different locales, it's a good idea also to provide a catchall URL for geographically unspecified users of that language. For example, you may have specific URLs for English speakers in Ireland (en-ie), Canada (en-ca), and Australia (en-au), but should also provide a generic English (en) page for searchers in, say, the US, UK, and all other English-speaking locations. It can be one of the specific pages, if you choose." 3. Where is it better to place select of language and country on the page?
Header, footer, pop-up window ......
The page http://example.com will be used for hreflang = "en". In my case, do I need x-default? Can I use a page with hreflang="en"configured as the x-default version? ie: Is it right?0 -
Help choosing ideal URL structure
Hi All, We are considering changing the link structure for the website of a large restaurant group, which represents about 100 restaurants in the USA. While I have some opinions, I'd very much welcome the opinions of some other seasoned SEO's as well. There are two options on the table for the link structure, which you can see below. The question is for restaurants with multiple locations, and how we structure those URLs. The main difference is whether we include the "/location/" of the URL, or if that is overkill? I suppose maybe it could have some value if someone is searching a term like "Bub City Location", with "location" right in the search. But otherwise, it just adds to the length of the URL, and I'm not sure if it'll bring any extra value... In this example, "bub-city" is the restaurant name, and "mb-financial-park" is one of the locations. Option A
Local Website Optimization | | SMQ
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/location/mb-financial-park/ Option B
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/mb-financial-park/ Thoughts?0 -
Which URL structure should I use?
samhillbands.com/bands/Charlottesville-VA-Wedding-Bands samhillbands.com/wedding/bands/Charlottesville-VA-Bands
Local Website Optimization | | brianvest0 -
URL structure for local SEO
Hi fokes, question; which url structure is best for local rankings. For example: when I want to rank on the keyword: "Plumber Londen". And I dont have plumber in my brand. What is the best url structure: example.com/plumber/londen example.com/plumber-londen
Local Website Optimization | | remkoallertz1 -
Do more page links work against a Google SEO ranking when there is only 1 url that other sites will link to?
Say I have a coupon site in a major city and assume there are 20 main locations regions (suburb cities) in that city. Assume that all external links to my site will be to only the home page. www.site.com Assume also that my website business has no physical location. Which scenario is better? 1. One home page that serves up dynamic results based on the user cookie location, but mentions all 20 locations in the content. Google indexes 1 page only, and all external links are to it. 2. One home page that redirects to the user region (one of 20 pages), and therefore will have 20 pages--one for each region that is optimized for that region. Google indexes 20 pages and there will be internal links to the other 19 pages, BUT all external links are still only to the main home page. Thanks.
Local Website Optimization | | couponguy0 -
What's the best way to add phrase keywords to the URL?
Hi, Our keywords are all our service + a list of towns (for example, "carpet cleaning St. Louis"). The issue I'm having is that one particular site could be targeting "carpet cleaning St. Louis", "carpet cleaning Manchester", "carpet cleaning Ballwin", "carpet cleaning Kirkwood", etc. etc. etc... up to maybe 15 different towns. Is there a way to effectively add these keywords into the URL without making it look spammy? I'm having the same issue with adding the exact keywords to the page title, img alt tag, etc. Thanks for any advice/input!
Local Website Optimization | | nataliefwc0 -
Having portal page that takes you to website with a different url
We are in the planning stages for this. Our client wants his (as yet) domain name to be a portal page for this new campaign. His domain name is a non-keyword company name (i.e. widgetsgalore.com) We already have a website with content tailored to his business ready to go. In fact, we did a campaign back in '06 to '09 that was highly successful. At that time it was just the webpage with a keyword rich url. Now for some reason the client wants his company name url (widgetsgalore.com) to be the portal page (landing page) that once potential clients click on it takes them to the website with the content. What are the pros and cons of doing what client asks about making his widgetsgalore.com a portal page vs. going directly to the url with all the content/forms, etc? This is a local site, with audience limited to southern california.
Local Website Optimization | | Manifestation0