B2B Marketing
-
It's about B2B marketing, my job is to search the target audience on LinkedIn & engage with them. I am sharing thought leadership on specific groups to increase the visits to our site. But, my ultimate aim is to reach the maximum number of people & make these people to share my thought leadership. There are lots of content on B2B marketing on the internet but it’s easier said than done. I am interested in knowing your experience.
-
I would say share not only your stories but others from news sites in your niche as well. Try to become a "Top Contributor" in those groups on LinkedIn and usually your stories will get more attention and interaction.
-
I am managing the LinkedIn profile of an industry expert & promoting his thought leadership. I am focusing on decision science groups.
-
One of the nice things that was added to LinkedIn is the company profile pages, and being able to create your own groups.
"thought leadership on specific groups"
What is the specific group you are trying to target? It would be possible to create a group on LinkedIn, around your subject matter, and invite your contacts to join. If I remember correctly, you can only invite 50 people from your contacts once the group is set up. By posting good relevant info, I dont think you will have a problem getting the exposure you desire.
Info on linked in company pages:
http://business.linkedin.com/marketing-solutions/company-pages.htmlInfo on linked in groups:
http://help.linkedin.com/app/answers/detail/a_id/1164/~/groups---getting-startedHope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is Google Plus - Specifically for B2B Small Businesses?
Our traffic is about 300 visitors a day in a small industrial niche. We have 89 wonderful facebook followers (all friends and no customers) and basically social media is of no interest to our audience. The same is true of all our competitors - we all have twitter accounts, FB accounts etc and they are resolutely ignored by our customers. [For a combination of Industry Sector, Language, Culture, Business Culture and Job Role] That's not the question though 🙂 No one has any Google Plus followers either and no +1's on pages. So if I get 10 +1's on a page will that make any difference? Would 50? Would 500? How much effort should I put in to this? As we are not an e-commerce revenue isn't tied directly to website traffic but there is a correlation. So is it worth spending a bit of time to develop a 'natural distribution' of +1's and then reach out to my contacts to get them to plus 1 me? That is I use lots of different google accounts, with different IPs on different pages at different times and slowly build Or do i just say that this part of the SEO approach is of no benefit and I ignore?
Social Media | | Zippy-Bungle0 -
Social media marketing strategy for an ERP company?
Hello Everybody, We are an ERP company and want to get into social media marketing. We have decided to use Google+ over Facebook, Twitter, YouTube and LinkedIn. Any ideas what we can do besides regular updates and getting our clients link to us? Regards
Social Media | | IM_Learner0 -
Best way to utilize a BBC television appearance for Internet Marketing
I was just contacted by BBC and asked to appear on a breakfast program talking about psychotherapy. It is not certain that it is going ahead but more likely than not. Assuming it does what would you say would be the best way to utilise this opportunity through marketing (particularly internet marketing) afterwards? If this goes ahead I would be at the studio for 7am or so and be gone by 9am or so. My website only gets a few hundred visitors through organic traffic and my Twitter and other social media accounts were only started recently so have fairly low levels of followings.
Social Media | | LighthouseC0 -
Content marketing for fake snow website
Hi there I have taken control of a webshop that sells fake snow and winter effects products. www.snowsupermarket.co.uk I am going to start a blog & in addition to paid and organic search practices, what other content marketing ideas does anyone think could increase traffic. Cheers, Ben
Social Media | | SnowFX0 -
B2b pest control social media strategy. Any ideas?
Our client is a b2b pest control company. they are making software and sell leads and some day want to rank for bed bugs. they want to get into social media but I am having the hardest time coming up with ideas.
Social Media | | OxzenMedia
Can you help?0 -
Is Video Marketing Effective Link Building Strategy?
Is video marketing an effective link building strategy-has anyone had any luck with it? By video marketing I mean using a video distribution service like TubeMogul to atuo distribute videos to many different video sites, and including a link to my website in the Video Title section.
Social Media | | MyNet0 -
Viral Marketing Question: If you build a truly great piece of content, what are the best ways to seed it?
Say the site is a 2 year old eCommerce company that has this awesome clever infographic but not many blogger connections. What would be the best ways to get that content syndicated? What agencies are still left that do actual viral marketing now that Rand and Todd Malicoat have moved on the greener pastures?
Social Media | | zachc_coffeeforless.com0