How to Access Keywords in Old Adword Account
-
Where can the keywords that go with a specific ad be found in Google adwords?
Right now the only keywords we can find are all the collective keywords used across the 10 ads in the campaign.
We need to which individual keywords are associated with each ad.
Is that information available, and if so, where?
Appreciate your input.
David
-
I'm not entirely clear on the issue you're having.
It sounds like all 10 of your ads and all of your keywords are in the same adgroup. Is that correct?
Ideally, you should have your keywords and ads separated into multiple adgroups based on keyword intent & similarity. For instance, if I am selling red shoes I would separate out the adgroups like such:
AdGroup 1
"red shoes"
"red shoe"
"shoes that are red"The adcopy that would go here would be "Red Shoes" in the headline and "www.mydomain.com/Red-Shoes" in the display URL.
AdGroup 2
"womens red shoes"
"womens red shoe"
"red shoes for women"and the adcopy that would go here would be focused around "Womens Red Shoes"
If you wanted to track one keyword to one ad, you should only have 1 ad in an adgroup and 1 exact match keyword. You can also track this information in GA sometimes with the appropriate columns, but the adcopy needs to remain distinctive in the headline.
-
Hey,
In adwords there is a sections for ads, then ad groups. Do you have different campaigns set up?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Extracting long-tail keyword conversion terms
Hi all, Does anyone have any concise info on how to extract long-tail (or any) terms in Google Analytics that have converted for me as I am having a hard time finding out how to do this? Many thanks
Reporting & Analytics | | Martin_S0 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
When to note Keyword improvement/decline?
Every report we have fluctuations in our rankings, but the majority of them are only a few places up or a few places down. Other than first page and top 3, when do you all start noting fluctuations (good or bad)? Would you start at 5, 10, 20 etc? Thanks, Ruben
Reporting & Analytics | | KempRugeLawGroup0 -
Why are plus signs (+) suddenly showing up in Google Analytics organic search keywords reports?
Since June 13, 2013, the number of organic search queries containing a plus sign (+) has gone up over 1,000% compared to the previous period on my site in Google Analytics. These plus signs appear to be taking the place of spaces in these search queries (i.e. "word1+word2+word3"). This appears to be almost (or completely) Google organic traffic, not other search engines. Since I highly doubt searcher behavior would change so suddenly, I'm trying to figure out why Google is replacing spaces with plus signs. Is anyone else seeing this? Any ideas?
Reporting & Analytics | | RCF0 -
How to identify rising keywords in analytics?
Hi Guys I just spotted in the Google Analytics > Traffic Sources > Search Engine Optimisation > Queries section a keyword that on the 27th Feb went from generating 35 impressions per day to 2000 impressions per day. This was down to people searching for a newly launched product. Does anyone know how I can identify any increases like this easily? I only came across this by accident, and I am 1 month behind the times. It would have been ideal to pick this up closer to the time so I could capitalise and write some great content on the topic. Thanks Paul
Reporting & Analytics | | TheUniqueSEO0 -
How do you compare year-over-year keyword analysis without (Not Provided) screwing everything up?
We have a seasonal business. It is of no use to compare this month to last month or even this week to last week. The only real benchmark is to compare the same time period a year ago. I'd like to know how well I'm doing for a certain keyword. If I compare this month's performance to the same month's performance a year ago, I get corrupt results as much is now hidden in (Not Provided). Any solutions?
Reporting & Analytics | | tatermarketing1 -
Google Analytics censoring keywords?
The top keyword on our real time GA is showing as a blank. There's a topic of a sexual nature in our talk threads trending on Twitter right now which is driving a lot of traffic and I'm wondering whether Google have censored the keyword. The next few keywords are our name and variants of. Could there be some other reason why this word isn't showing up? Has anyone else experienced this?
Reporting & Analytics | | CecilyP0 -
Local Non Brand Keywords Tanking!
We have been playing catch up and noticed that in between March and April, one of our sites has seen a drastic decrease in traffic for "city + keyword". All of the other keywords are doing very well. The site has a page for each location. The traffic for these pages dropped by 33% between March and April. And page 1 rankings dropped by 30% as well. No drastic updates were made during this time. The traffic and rankings have not came back. This isn't for every location either. It seems very random as far as the drop in rankings. Did anything happen with local rankings at this time? Did anyone else see this? This is only affecting the Google traffic. Let me know your thoughts.
Reporting & Analytics | | lavidge0