Keyword ranking with competitors with lower #s
-
When analyzing a keyword ranking, our term is consistently on P1 P3-5. Looking more closely, I find that the numbers don't make sense to me. Our competitors have lower Page Authority 3s, lower # Root Domains Linking to Page, Lower Domain Authority 3#s and lower Root Domains linking to the Root Domains Linking to the Root Domain #s. What explains the consistent_ ranking discrepancy? Any ideas?_
-
Thanks John!
I just love swimming in the mud bath SEO analysis provides. This is where I start to think type A behavior is just not worth it. We do have P1 on this particular keyword, but am just plain moody about having higher numbers and being ranked one or two positions lower!
Happy swimming!
-
Kathy
I am dealing with that exact issue now. It is very annoying and difficult sometimes to drill into to. I am dealing with it for the key word "babysitting" for a client right now. We have identified two areas we can improve on to lift ranking, above this lower domain authority but higher ranking competitor:-
1/Editorial links - Why ? we analysed the links of our competitor and the only aspect that was better is they had a government & a few editorial links we did not have. But alot less links. So we have made this a focus and got the client working on this now.
2/Click-Through rate - again it is intuitive but people prefer the organic search result - so we anticipate they have a higher CTR. So we are changing that as well.
Also the competitor has a better exact matching domain to the keyword "babysitting". So we know that is an issue but believe if we fix 1 & 2 above we will get above them. If not - roll the sleeves up and go again...
Hopefully as clear as mud!
-
Hi Kathy!
It's very difficult to know what could be leading to their rankings, especially not being familiar with the sites or vertical. However, one thing you might try is running a Full SERP Analysis Report through the Moz Keyword Difficulty Tool (a research tool that comes with Moz Pro). You may be able to work out what factors are helping them rank.
Cyrus Shepard made a great video on the report here.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Time For New Website To Rank?
We've been working on a site for the past couple months and going to be launching in a couple weeks. How long does it take for Google to establish a "stabilized" ranking for the site and various pages? The main homepage will have its targeted keywords and each product page will have its own targeted keywords. We have about 100 total pages for the site. I know rankings may fluctuate initially but trying to get an idea of when the rankings are stabilized before we start working on the ongoing SEO like earning backlinks, changing on-page optimization, etc to be able to track changes in rankings over time.
Reporting & Analytics | | vikasnwu0 -
Referral Data Q's
1. We recently ran a promotion on both FB and Reddit, which is https, linking to our non-https site. We utilized UTM links to our landing page. Our GA campaign data returned extremely low hits in comparison to what we actually received (and recorded via FB/Reddit dashboard). Obviously our Direct traffic spiked during these times, caused by a secure to nonsecure referral, I'm sure. I'm also noticing a spike in referral traffic from lm.facebook.com that correlates to the ad times. Does this mean Facebook's link shim is stripping away my UTM data? My question is why we receive SOME properly UTM-tagged referral traffic in our campaigns? What's allowing some of it to go through? 2. I've tagged our email signature links with UTM as well, hoping to clean up some of our Direct traffic. I understand that external clients like Outlook and Thunderbird likely won't pass referral data, but do hosted clients like Gmail, Yahoo, and such? And if so, would the https to http difference obstruct this again? I'd love some insight onto these questions, especially if I'm off the mark with a few of my assumptions there.
Reporting & Analytics | | kirmeliux0 -
Why are plus signs (+) suddenly showing up in Google Analytics organic search keywords reports?
Since June 13, 2013, the number of organic search queries containing a plus sign (+) has gone up over 1,000% compared to the previous period on my site in Google Analytics. These plus signs appear to be taking the place of spaces in these search queries (i.e. "word1+word2+word3"). This appears to be almost (or completely) Google organic traffic, not other search engines. Since I highly doubt searcher behavior would change so suddenly, I'm trying to figure out why Google is replacing spaces with plus signs. Is anyone else seeing this? Any ideas?
Reporting & Analytics | | RCF0 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
What's the best enterprise analytic solution for a website with 100+ Million Visits/Month
Hi Guys, I'm looking for an enterprise solution for my companies website that currently gets 100+ Million visits a month? We use the free version of Google Analytic but the sampling levels we get are just too small. We have the budget to get something substantial -- the question is what solution should we go with? Thanks, Nicolas
Reporting & Analytics | | Nicolas_Seattle0 -
Not provided keyword?
This may be a realy daft question this is all new to me, when I look at my keyword traffic the top one under keyword says not provided can someone explain this to me please?
Reporting & Analytics | | seoactivejames0 -
Why isn't Google showing the first keyword result in Analytics anymore?
Just checked my Google Analytics traffic sources under organic search and it dosen't display the first keyword, it says "not provided" is there another way of determining the #1 organic searched keyword that my site was found under?
Reporting & Analytics | | Randog0 -
SEOmoz ranking off
In my last SEOmoz rankings update one of my keywords went from 1 to not in the top 50. This keyword is my brand name. It makes no sense that SEOmoz would say that it ranks not in the top 50 when I went to check it out on Google, we're still ranked number 1. I thought that this was very odd that the ranking would be so off. Has anyone else has this issue. uALPO uALPO.png
Reporting & Analytics | | MonsterWeb280