Why my website disappears for the keywords ranked, then reappears and so on?
-
Hello to everyone.
In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on.
Here's the chronicle of the last days:
12/6: message in GWT: Improvement of the visibility of the website in search.
12/6 the website disappears for all the keywords ranked
16/6 the website reappears for all the keywords ranked with some keywords higher in ranking
18/6 the website disappears for all the keywords ranked
22/6 the website reappears for all the keywords ranked
24/6 the website disappears for all the keywords ranked...
I can't explain this situation. Could it be a penalty? What Kind?
Thank you.
-
Hi Paul,
This question is marked as "answered," so there aren't many SEOs reading it, unless they have the same problem as you! Please post a new question, so we can get the right people to answer.
Best,
Kristina
-
Yeah Kristina,
the keywords are:
- emorroidi cura
- emorroidi rimedi
- cure emorroidi
- curare le emorroidi
- emorroidi cure
- emorroidi rimedi naturali
- emorroidi esterne
- alimentazione emorroidi
The website actually ranks in Google.it with the homepage for them all, except the last two that rank with the relative page.
Thank you very much,
Emanuele
-
Yeah, I'm not sure. One idea would be an algorithmic penalty that is rechecked every few days (although most articles I've read say that algorithmic penalties are applied and then stay applied long after the problem has been fixed). Another is that someone at Google applied a penalty manually, then someone else removed it, then someone else put it back on again.
But neither of those seem likely.
At this point, all I can think of is looking into the keywords themselves. I haven't done that so far, though, because I don't know Italian. Can you share them anyway, though, so someone else in the community can help?
-
Hi Kristina,
- Yes, during the times where I'm not ranking for most keywords, my homepage ranks for the brand name;
- I haven't got any else message in Google Webmaster Tools;
In your opinion what kind of "poorly applied penalty" could it be? An algorithmic one I suppose...
-
Weird. So, that means that this isn't because of problems with Google's crawler not finding your content, and it's not that you are ranking for keywords that just fluctuate all the time anyway. My next guess would be that this is a poorly applied penalty of some sort. A couple of questions to see if it is:
- During the times where you're not ranking for most keywords, does your homepage rank for your brand name?
- Have you gotten any other messages in Google Webmaster Tools / Search Console since the original "Improved search visibility" that you mentioned in your original question?
Best,
Kristina
-
Hi Kristina,
- I mean that all the pages are indexed;
- I haven't analized very well my competitors in these days, however in the days my website disappears, it seems that the other websites that compete for my keywords don't fluctuate, or not so much: the SERPs remain almost equal.
Thank you,
Emanuele
-
Hi Emanuele,
To clarify:
- When you say you've verified it with a site: search, do you mean that you verified that the pages that were no longer ranking were still indexed? Or, do you mean that you verified that the site itself was still indexed? I'm wondering if you're only losing certain pages.
- I'm not sure what you meant by your response about your competition. Are you saying that the competition doesn't fluctuate for the keywords that your site is fluctuating for?
Thanks,
Kristina
-
Hi Kristina,
thank you for the answer.
About your points:
- On the days where my site stops ranking for keywords it is correctly indexed, I've verified it with site: command;
- when the website disappears, any keyword stays at the same rank, neither the long tail keywords.
- I haven't made any change to on page or off page factors since the website started to disappear and the reappear.
Best,
Emanuele
-
Hi Emanuele,
Wow, that's really weird! A few questions:
- On the days where your site stops ranking for keywords, have you done a site: search on those pages to see if Google has them in its index?
- What is your competition for these keywords? Have they been changing around a lot too, or is everything else staying about the same rank, with your site just jumping in and out of the list?
- Have you been making any changes to the site during this time? Even if you didn't change the specific page in question, it's possible that changing the link structure of the site is drastically changing their ability to rank.
Best,
Kristina
-
Hi Daniel,
thank you for the answer.
In the days the website disappears, there are drops in organic ranking like images attached. All the pages with ranked keywords disappear.
-
Ciao Emanuele!
If you seem to be experiencing ranking issues, the best way you can see if there is something to worry about or not is by seeing if there have been any drops in organic sessions on analytics. Has there been a drop?
If there is a pattern to the types of keywords which you seem to not be rankng for, you should check in analytics to see if the pages on your site which correspond to the keywords are losing organic traffic or not. Example: keyword A will be most relevant to example.com/page-a
Search results are different for different users, based on location, which version of Google you are using, whether you are signed in to Google not etc. so don't be too concerned unless traffic is also affected.
Additionally, the message in GWTs on 12/6 isn't something to worry about. I have also seen this message for many of the sites I manage and it is really just Google giving some tips such as defining a target country, giving access to other users, creating XML sitemaps etc.
Let us know if you are also experiencing drops in traffic!
-
Hi Hector,
thank you for the answer.
Yes, I always use Moz Rank Tracker and also I search logged off and with the same geolocalization...
-
That kind of behaviour is really strange. Are you always searching from the same computer, and always logged off -or at least always in the same Google Account? Seems like you are getting some kind of customized experience based on your geolocalization, browsing history, Google Account or something like that.
For checking your ranks, always use an external tool like MOZ.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I define that one area of my website is a regualr news (no subscription) and the other part of the website is news that only subscribers can read?
Hi I have a client that have a news website, he asked me if he can define one area of his website to be a regular news that google can show on google news search results (no subscription) and the other part of the website is news that only subscribers can read? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Redirecting Old Websites to New Websites
Hi Everyone, We are about to take down a number of websites in favour of a new singular B2B hub and would be looking to redirect all of these sites to the new home. For SEO purposes, what would be the best way to do this? Due to the difference in setups and scale of the site, it would be difficult to correctly match up each page to page between the sites for individual 301 redirects. Could someone advise on the best plan of action? Thanks.
Intermediate & Advanced SEO | | chbiz0 -
Tags and Categories Ranking
Hello A few times I have come across tags and categories ranking for some relevant search terms. This seems strange as all category and tag pages would have 0 external links back to them - whereas pretty much every other page on the site would have external links. In most cases thy seem to rank along with the page, for example: for the search term "voiceover recording xxxxx" The voice over recording page will rank, followed by a similar tag page... If I make the tag links 'nofollow' would that help stop this? Cheers
Intermediate & Advanced SEO | | wearehappymedia0 -
Keyword stuffing
Hi all. I'm working on this page - http://www.alwayshobbies.com/dolls-houses - for the term 'dolls houses'. It's not doing great at the minute (23rd in GUK) and I was wondering if it might be down to the volume of exact match keywords on the page (32). If not, does anyone have any other pointers? Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
Rankings disappeared on main 2 keywords - are links the issue?
Hi, I asked a question around 6 months ago about our rankings steadily declining since April of 2013. I did originally reply to that topic a few days ago, but as it's so old I don't think it's been noticed. I'm posting again here, if that's an issue I'm happy to delete. Here it is for reference: http://moz.com/community/q/site-rankings-steadily-decreasing-do-i-need-to-remove-links Since the original post, I have done nothing linkbuilding-wise except posting blog posts and sharing them on Facebook, G+ and Twitter. There are some links in there which don't look great (ie spammy seo directories, which I'm sending removal requests to) although quite a lot of others are relevant. Here's my link profile: <a rel="nofollow" target="_blank">http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com</a> I've tried to make the site more accessible - we now have a simple, responsive design and I've tried to make the content clear and concise. In short, written for humans rather than search engines. As of the end of November, 'nuts and bolts' has now disappeared completely, and 'bolts and nuts' is page 8. There are many pages much higher which are not as relevant and have no links. We still rank highly for more specialised terms - ie 'bsw bolts' and 'imperial bolts' are still page 1, but not as high as before. We get an 'A' grade on the on-page grader for 'nuts and bolts, and most above us get F. I was cautious about removing links as our profile doesn't seem too bad but it does seem as if it's that. There are a fair few questionable directories in there, no doubt about that, but our overall practice in recent years has been natural building and link earning. So - I've created a spreadsheet and identified the bad links - ie directories with any SEO connotations. I am about to submit removal requests, I thought two polite requests a couple of weeks apart prior to disavowing with Google. But am I safe to disavow straight away? I say this as I don't think I'll get too many responses from those directories. I am also gradually beefing up the content on the shop pages in case of any 'thin content' issues after advice on the previous post. I noticed 100s of broken links in webmaster tools last week due to 2 broken links on our blog that repeated on every page and have fixed those. I have also been fixing errors W3C compliance-wise. Am I right to do all this? Can anyone offer any suggestions? I'm still not 100% sure if this is Panda, Penguin or something else. My guess is Penguin, but the decline started in March 2013, which correlates with Panda. Best Regards and thanks for any help, Stephen
Intermediate & Advanced SEO | | stephenshone0 -
Why Keyword Ranking Fluctuate?
Hi All, I have a shoes website and I am working on it from last four months. I am targeting four main keywords but I have some issues with ranking. First one is that keywords ranking fluctuate many time a day but they remain on the same page. Second one is that these keywords remain on the same page for 2 to 3 week and than suddenly they drop down in the ranking. Please help me regarding these issue. Waiting for replies. Thanks
Intermediate & Advanced SEO | | Cuttingseo0 -
Sudden rankings drop for our most profitable keyword?
Hi, I was hoping you could help me with a troubling issue that has come up this week. We have consistently ranked in the top 3 for the keyword "grey goose glasses" for the last 12 months. We received 74 visits from this keyword from Dec 3 to Jan 3. For some reason on Jan 4th we dropped from the top 3 to somewhere around 40-70 and receive almost no traffic from this keyword an longer. The page that was ranking was http://thebottlemill.com/tbm/grey-goose-drinking-glass.html I have since changes a the Page title and URL with a 301 redirect and the H1 tag to be a better match but this was just done yesterday. We havent seemed to be effected like this on other keywords. Any suggestions would be helpful.
Intermediate & Advanced SEO | | bottlemill0 -
Launching 20 new URLs to branch out from a multi brand website. How do I make sure the rankings stay?
I have a client with a multiple brand website currently. The site has landing pages and directories for each of its 20 brands under one URL. The plan is to build 20 separate brand websites with new domains and have the old content redirect to its corresponding new URL. The problem that I envision is being able to successfully carry all of the existing indexed content over while only using 301 redirects and submitting the new domains to Webmaster tools. Has anyone done this in the past successfully and do you have any recommendations?
Intermediate & Advanced SEO | | Empower_MediaMarketing0