Review website - multiple pages of reviews of same item
-
Hi - I've been looking at review websites like tripadvisor - I looked at Tripadvisor's hotel reviews and the reviews may extend for several pages, yet they don't change title tags and so on, on each of the multiple pages? Surely it would be a good idea, from an SEO perspective, to change title tags (and perhaps other tags) for each of the multiple pages - even if the change was slight - e.g. "The White Swan Hotel - Reviews p 1" - "The White Swan Hotel - Reviews p 2" and so on? Am I missing something?
-
Bryan isn't wrong, but I had a quick look and I don't think Trip Adviser is using rel next/prev on those pages. They don't seem to be using rel canonical or any robots meta tag, and I didn't find the pages in the robots.txt file.
I think this is a case of a big brand getting away with things a smaller brand probably couldn't do. Happens all the time.
-
When a page is a continuation of content, or a "set" of content - so to speak - the best practice is to use tags that signify it being this way. The most common occurrence of this is search results.
The way that's done is through elements like rel="prev" or rel="next" or similar - and as such, relays to search engines that the pages with these elements marked are within that content set. Because of this, it's likely beneficial for titles and meta-descriptions to be similar if not the same.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my home page ranking much higher than my collection page?
Hi everyone, Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword? The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs. I also changed the meta description and meta title as the ctr was poor but there wasn''t that many impressions either. It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page. Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?
Intermediate & Advanced SEO | | TZ19820 -
How I improve my ON-PAGE?
Hi, My Tech related site zophra is not rank in google properly and traffic is not increasing. I think my website on-page is not suitable according to google algorithm. Kindly help me if anyone knows about on-page.
Intermediate & Advanced SEO | | igaoevale0 -
What is the "Homepage" for an International Website With Multiple Languages?
BACKGROUND: We are developing a new multi-language website that is going to have: 1. Multiple directories for various languages:
Intermediate & Advanced SEO | | mirabile
/en-us, /de, etc....
2. Hreflang tags
3. Universal footer links so user can select their preferred language.
and
4. Automatic JS detection of location on homepage only, so that when the user lands on /, it redirect them to the correct location. Currently, the auto JS detection only happens on /, and no other pages of the website. The user can also always choose to override the auto-detection on the homepage anytime, by using the language-selector links on the bottom. QUESTION: Should we try to place a 301 on / to point to en/us? Someone recommended this to us, but my thinking is "NO" - we do NOT want to 301 /. Instead, I feel like we should allow Google Access to /, because that is also the most authoritative page on the website and where all incoming links are pointing. In most cases, users / journalists / publications IMHO are just going to link to /, not dilly dally around with the language-directory. My hunch is just to keep / as is, but also work to help Google understand the relationship between all of the different language-specific directories. I know that Google officially doesn't advocate meta refresh redirects, but this only happens on homepage, and we likewise allow user to override this at any time (and again, universal footer links will point both search engines and users to all other locations.) Thoughts? Thanks for any tips/feedback!2 -
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
Sitemaps and dynamic pages
Hi all, I have a gigantic website and they are adding another subdirectory to it. My question is regarding html sitemaps for better optimisation. 1. Should a keyword focussed front end (html) sitemap be made for all the dynamic URLs or 2. Should a category focussed front end (html) sitemap be made for all the dynamic URLs what would be your approach to doing a sitemap with thousands of pages with a structure like Directory > Sub directory > Subdirectory > Files
Intermediate & Advanced SEO | | Malika10 -
Consistent Ranking Jumps Page 1 to Page 5 for months - help needed
Hi guys and gals, I have a really tricky client who I just can't seem to gain consistency with in their SERP results. The keywords are competitive but what the main issue I have is the big page jumps that happen pretty much on a weekly basis. We go up and down 40 positions and this behaviour has been going on for nearly 6 months.
Intermediate & Advanced SEO | | Jon_bangonline
I felt it would resolve itself in time but it has not. The website is a large ecommerce website. Their link profile is OK in regards to several high quality newspaper publication links, majority brand related anchor texts and the link building we have engaged in has all been very good i.e. content relevant / high quality places. See below for some potential causes I think could be the reason: The on page SEO is good however the way their ecommerce website is setup they have formed a substantial amount of duplicate title tags. So in my opinion this is a potential cause. The previous web developer set-up 301 redirects all to their home page for any 404 errors. I know best practice is to go to the most relevant pages, however could this be a potential issue? We had some server connectivity issues show up in webmasters tools but that was for 1 day about 4 months ago. Since then no issues. they have quite a few 'blocked URLs' in their robots.txt file, e.g. Disallow: /login, Disallow: /checkout/ but to me these seem normal and not a big issue. We have seen a decrease over the last 12 months in Webmasters Tools of 'total indexed web pages' from 5000 to 2000 which is quite an odd statistic. Summary So all in all I am a tad stumped. We have some duplicate content issues in title tags, perhaps not following best practice in the 301 redirects but other than that I dont see any major on page issues, unless I am missing something in the seriousness of what I have listed.
Finally we have also do a bit of a cull of poor quality links, requesting links to be removed and also submitting a 'disavow' of some really bad links. We do not have a manual penalty though. Thoughts, feedback or comments VERY welcome.0 -
How to structure articles on a website.
Hi All, Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc. So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc. My question is this
Intermediate & Advanced SEO | | Mark_Ch
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences. My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page" Thanks Mark0 -
Construction website
Hi, I have a construction website that is aimed at tradesmen. There are 2 goals of the site: 1. To allow potential customers to sign up for a trade account. 2. To allow existing customers to access to products and login to their account to make an order. The site is full of categories and products which should be indexed so we rank for these trade products. The homepage redesign is where i am having an issue: Currently the site is set up like a standard retail site but without prices, which are viewable only when logged in. The homepage is designed such that there is several call to actions about promotions, services and to apply for a trade account, that apply to both existing and potential customers. At the moment there is a poor conversion to get potential customers to apply for a trade account. This is because there is too much distraction away from this goal and they are allowed to engage other areas of the site freely. The main purpose of the homepage should be to encourage potential customers to sign up. The secondary purpose to for existing customers to access the accounts and products. I believe potential customers should not be exposed to the categories and products as it is a distraction from the primary goal. Potential customers, i.e. Tradesmen, would already have a certain understanding of the types of products we provide, so I don't feel it is necessary to allow them to crawl the rest of the site unless they have an account. What are your thoughts on that? Here is my lack of understanding: On the homepage, if I restrict access to categories and products to existing account holders only, where a login is required to proceed, would that mean Google cannot access these pages to index them? Or is this only controlled by NoFollows & Robots.txt? Obviously not indexing is undesirable. I do understand potential customers will need some information about our range of products but the idea is to coerce them to sign up for an account so they can see this information. The more information that is provided to a potential customer, the higher the probability a person can make a decision against applying for an account. Restricting access creates a motivator to reveal information and we capture their data to converse with them personally. This increases the probability of us being able to retain their interest by providing a customised service based on their needs. All of this I feel makes perfect sense to me, the only query/obstacle I have is the indexing of the site. If Google cannot index pages that are restricted by account access, then I would like suggestions to solve/compromise/optimise the above. Just to address the desired behaviour of index pages. If in search a our product page appears, the person clicking the link would either be redirected or exposed to a login or sign up screen to view. Thank you so much for your help. Antonio
Intermediate & Advanced SEO | | AVSFencingSupplies0