Is having a Video important for SEO or is it the time-on-site that's important?
-
Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here."
Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up.
(Crossing my fingers I explained this well enough)
Thanks for any input,
Ruben
-
Thanks Cyrus. I appreciate the the multi-faceted answer along with the links. I'll see what I can do with this.
- Ruben
-
There's a couple of things that can add concrete SEO benefit when adding video to your site:
**1. Video Schema: **This can tell search engines what the video is about and add a ton of relevant information. https://developers.google.com/webmasters/videosearch/schema
2. Video Sitemaps: You can additionally provide some of the schema information here. But at this this can help get your videos indexed https://developers.google.com/webmasters/videosearch/sitemaps
3. Transcriptions: You can see how we do this on Moz with our Whiteboard Friday series. Basically it combines the best of both Video and blog post formats.
So the benefit is 2-fold. When implemented properly, a video can add contextually relevant information for SEO purposes (although "simply adding a video" likely isn't enough. And secondly, the increased user engagement, if/when successful, can add an important boost.
Hope that answers your question. Best of luck with your SEO!
-
Thanks!
- Ruben
-
Hotly debated. Same with image.. does having images on a website improve its rankings?
The answer is yes and no. I wouldn't say there is a DIRECT correlation (i.e. simply having a or <video> object on your page won't increase rankings). However, if you have properly optimized the image/video, then there is addition relevance and context that gets added to the page that would help with rankings.</video>
At an indirect level, visitor would be less likely to bounce back to serps, spend more time on site, have a better user experience and be more likely to link to the website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Testimonials Vs Text Testimonials
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
Image & Video Optimization | | Lana9401 -
What are the best practices for optimizing a site for multiple locations?
I have a client that operates in multiple states. I am trying to find a way to best optimize their website, but all of the best practices for "local SEO" seem to be for things such as restaurants, small businesses, etc. I am looking for a way to optimize for the industry keywords as well as location. Any best practices/suggestions would be greatly appreciated. Thanks!
Image & Video Optimization | | Scratch_MM0 -
Localized SEO for Restricted Niches
Sorry for the hypothetical, it's a sticky subject! Suppose I work for a company that offers Online Widget Counseling. Due to the fragile nature of Widgets, this service is only legal in one state and must be administered by a registered and regulated Widget Counseling company. Widget counseling is only available online so there is no competition from bricks and mortar stores. Unfortunately the SERPs are dominated by unscrupulous black market outfits offering Widget Counseling illegally. If we were to use intensive and strong local signals, could we expect the SERPs to favor our pages for searches "in or about" the state in which we are registered? Thanks for your help -SEO Newbie
Image & Video Optimization | | bbarber570 -
Uploading product videos to video sharing sites
Is it a good idea to upload my product description videos to video sharing sites? What would be the benefit? Does it matter that my videos are in a foreign language? Which sites do you recommend? How many should I target?
Image & Video Optimization | | Livet0 -
Video Transcription
Does anyone have any best practices for video transcription strategy. We download the file at youtube, edit it, remove the time and upload it again, where youtube adds the time according to the edited file I've seen some transcripts under the video section that have not time on that? Does anyone know how that's done? I've also seen keywords added into those? Any recommendations around that. Any thoughts would be greatly appreciated.
Image & Video Optimization | | Stevej240 -
Local listing sites - are they better than directories and is there a list?
Do you guys know of any local listing sites that are better quality than general directories that still give you a link back. I know a lot of them for local citations, but I'm wondering if there is a list somewhere of ones that include a link. Thanks.
Image & Video Optimization | | BobGW0 -
What's the best practice for submitting to YouTube?
Hi all, I'm looking to start having video on my website and have chosen YouTube to host. But what I am asking is "what is the best practice for submitting a video to YouTube". I would have thought that having a transcript would be good, as this will explain what is in the video, a good title to indicate the subject and then just a few keywords/tags for what I believe the audience would be searching for to find my video. Is this the best practice? Or am I totally wrong? Any help would be appreciated
Image & Video Optimization | | SeanLade0 -
How do you get links from a photo pointing to a third party site in Google Places?
How do you get links from a photo pointing to a third party site. I’ve seen a number on other Places accounts but I can't figure out how to do it. They had a picture/logo and the url underneath it (instead of it saying 'from the owner' underneath it), when you clicked the photo it took you to the website instead of just a page with only that photo on it. Please see image as an example. I've highlighted the image links below. Thanks in advance for your help 🙂 i0HxK.jpg
Image & Video Optimization | | HICRM0