How can I reduce my high bounce rate?
-
I've recently upgraded to a WP site but i have a very high bounce rate. It is typically 75-80% and recently I saw a 95% bounce rate. I found part of the issue was I neglected to change the urls for my adwords acct but I did that weeks ago and its still very high. Last week, for 1 day only i had 18% but it shot back up when I made some code changes that didn't pan out as expected. The site is an online store and is www.cheaptubes.com
I really need to fix it. my business is severely hurting. Any and all ideas are appreciated.
-
I'm looking into landing pages now. trying to find a decent plugin for call to action and landing pages. l looked at inbound now but the bad reviews gave me concern
-
I've made some recent changes to adwords. Periodically google calls me up to review my adwords. Ultimately it is my responsibility but somewhere along the way the recommended spending more on display and some of the categories weren't the best choice. I think I've been creating my own spam traffic somewhat. Someone reviewed my site and recommended I institute remarketing on search, reallocation of the budget to favor search, and to pause some text display ads that were driving low quality traffic. I hope it helps
-
Hi there, are you getting Spam traffic? this can be a big reason to increase bounce rate in analytic, if yes then this is read the following articles it may help you to stop spam traffic and reduce bounce rate...
https://mza.seotoolninja.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
http://www.ohow.co/unusual-increase-in-direct-traffic-on-ga-spam/
-
The key factor is landing page experience. Landing page experience is poor = high bounce rate.
Whatever your customer thought they were clicking through to - the vast majority did not find. Do you want customers to find you for "carbon nanotubes" - if so what is the customer trying to answer when they type that query in...?
I would also suggest a proper technical audit. https://mza.seotoolninja.com/blog/technical-site-audit-for-2015 You have code displayed on the bottom left of your home page.
Hope that assists.
-
Hi Matt - I guess its both. I mainly look at my yoast analytic but google analytic says I have a70% bounce rate. I did recover my search engine rankings, for instance for graphene nanoplatelets I am # 4 in organic search. Most of my keywords I am on the 1st page of organic results for
-
Hi there! Just checking, are you referring specifically to your AdWords bounce rate? Or your bounce rate in organic search? Or both?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce rates and TOS: Most trustworthy global benchmarks
Hi all, I'm trying to write a blog post about the human attention span and the likelihood of people bouncing on websites. After doing some research I'm surprised about how many 'outdated' numbers are circulating: many articles refer to studies from '12 or '14. Like this:
Search Behavior | | RaoulWB
https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ Do you guys have specific sources you find most trustworthy/timely when it comes to topics like global Time On Site averages and Bounce Rates? Would be much appreciated, thank you,
Raoul0 -
Bounce rate high because customer login on different domain
Years ago we switch domain names for our site for almost everything except the client log in portal. Now we are experiencing really high bounce rates because site visitors will go to our site and then click on the client log in portal which takes them off our domain and on to our old domain. Because of this our bounce rate is around 80% and I know this is negatively effecting our traffic. Is there any way to fix this without switching the domain for the client log-in portal? Thanks for everyone's help!
Search Behavior | | Brit-Page0 -
Blog Post SEO - Bounce Rate & Layout
Mozzers, I wrote the following blog post about Microsoft’s current offer to receive $100 free in bing ads. http://www.cildermansolutions.com/blog/free-bing-ads-coupon-for-2017-get-100-in-free-advertising-credits I noticed that the bounce rate on the post is higher than i was expecting; I am wondering if this is because I put the eligibility rules for collecting the ads coupon in the 2nd paragraph...and people are just seeing that right away and bouncing. I obviously don’t want to lie or trick readers, but i am wondering if the community has any idea/suggestions. Thanks, Matt
Search Behavior | | matt.nails0 -
Decent Bounce Rate but extremely low visit duration and page depth?
I'm having a bit of difficulty understanding the Bounce Rate, Visit Duration, and Page Depth metrics in Google Analytics. GA is reporting that my site's bounce rate is pretty decent - currently 36%. Yet when I drill down into audience behavior engagement, I am seeing that the vast majority of visit durations are 0-10 seconds, and the page depth is only 1 for a majority of visitors. If this were the case, wouldn't my bounce rate be higher?
Search Behavior | | JPS890 -
My rank down how can i recover
hi i am new here http://www.constructionhelpline.com/ last 2 year we are in no 2 in these keyword in google.co.uk cscs cscs card cscs test from last 3 - 4 months our ranking is down i don't know why this happen can anyone expert can guide us please Thanks
Search Behavior | | constructionhelpline0 -
Can you track "Add to home screen" for ios devices?
I was curious to know if there was a way to track in analytics users "adding to home screen" on ios devices. With the new ios map not receiving so much love and google maps "web app" process getting more attention, I feel knowing this stat would help us decide if we really need a native app or not. Our customers don't normally return within the year and when they do its about 2-3 (normally on a desk top), To us it does not completely justify the idea of making a native app with the world being so app heavy now a days. Any thoughts are always appreciated.
Search Behavior | | sknott0 -
How can we provide geo-detection without hurting SEO?
We represent a franchise, and the parent site does well for head terms, but we want to add a feature with the nearest location to a consumer based on geo-detection. We don't want to hurt the rankings for broad head terms. Could we use an iFrame to present the closest shop without affecting the general SEO we have done?
Search Behavior | | lunavista-comm0 -
Where can I find research into consumer behavior in URL input?
I have a hypothesis that the % of users that type URLs is decreasing. Instead I think users will be arriving at sites by clicking on links in emails, search and social. Where can I find data / research to back me up?
Search Behavior | | TomCritchlow0