Rich Snippits - Product Data showing in serps
-
Google "halloween costumes", see the yandy listing that shows product data and pricing under their listing?
How did they do this? I realize its a rich snippit of some kind but i don't see in the code how or where this is. I've yet to see anyone but Amazon influence the SERPS yet with rich snippits. Pretty interesting
-
Thanks, i stil dont see what they are using. It doesn't appear to be in the code? Is there a way to check what microformat they're using?
-
They're using Schema, rdfa, or another microformat. Right now, there's a bit of a fight at which format will come out on top. You should look and see what your competitors are using as that will show you what the dominate microformat is in your industry, especially if you're seeing the results of their efforts on Google. A List Apart did a wonderful introduction to rdfa that really explains the whys and wherefores of microformats.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Avoid Improper Special Characters from Being Pulled into SERPs
If you Google "Progressive careers," for the Progressive.com result you'll see a result where Google pulls in content from the page outside of the meta description (not uncommon) and also pulls in an in-page carrot that indicates a link. This character displays as a square on desktop / Android devices. The site includes this character as an accessibility best practice to indicate a link from a heading for screen readers. On iPhones, that square shows up as a soccer ball emoji even though the entity code is different than our character's entity code (our entity code= , soccer ball entity code is ⚽). Clearly, not the best experience. I know we cannot control what piece of the page is pulled in as the meta description, but does anyone have any tips to hide or help avoid pulling in that special character?
Intermediate & Advanced SEO | | P-C-A0 -
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Canonical Vs No Follow for Duplicate Products
I am in the process of migrating a site from Volusion to BigCommerce. There is a limitation on the ability to display one product in 2 different ways. Here is the situation. One of the manufacturers will not allow us to display products to customers who are not logged in. We have convinced them to let us display the products with no prices. Then we created an Exclusive Contractor section that will allow users to see the price and be able to purchase the products online. Originally we were going to just direct users to call to make purchases like our competitors are doing. Because we have a large amount of purchasers online we wanted to manipulate the system to be able to allow online purchases. Since these products will have duplicates with no pricing I was thinking that Canonical tags would be kind of best practice. However, everything will be behind a firewall with a message directing people to log in. Since this will undoubtedly create a high bounce rate I feel like I need to no follow those links. This is a rather large site, over 5000 pages. The 250 no follow URLs most likely won't have a large impact on the overall performance of the site. Or so I hope anyway. My gut tells me if these products are going to technically be hidden from the searcher they should also be hidden from the engines. Does Disallowing these URLs seem like a better way to do this than simply using the Canonical tags? Any thoughts or suggestions would be really helpful!
Intermediate & Advanced SEO | | MonicaOConnor0 -
Old links showing on new domain
Last year we incurred a Google penalty and after months of trying the clean up the link profile with no joy we relaunched the site with a .org rather than .co.uk Now the issue is that 2 weeks after the launch GWMT is showing all the old links pointing to the new url. We didn't do a redirect of any kind, just changed the url Why is this????
Intermediate & Advanced SEO | | jj34340 -
My brand is not ranking on Android Google SERPs
In the new blog post here, she links to mobilemoxie, a site which allows you to do searches on various different smartphones. I tried a search for my brand, "ixl.com" on an iPhone 4 and a Android phone, the Motorola Droid X. On the iPhone, our brand appears in #1 like normal, but on the Android phone, our result doesn't appear on the first page. Any ideas as to why this would be the case? We're currently developing a mobile version of our site but we don't have one yet. Could that be the issue?
Intermediate & Advanced SEO | | john4math0 -
Product Feed Contributing To Bounce Rate
We subscribe to a product feed and have been very pleased with the results. However, one of the unanticipated results is a trending increase in our site bounce rate. Should we be concerned about this 3-10% increase in bounce rate trend. It may go higher. Of all the factors that can contribute to bounce rate, one of the factors is that we have a lot of products on the site that cannot be shipped out of state or shipped at all. These products can only be delivered in-state or picked up at our store. The Analytics data suggests that feed products typically have a higher bounce rate, lower ctr, lower time on page, lower time on site etc. than products found by other means. However, the product feed generates sales. Should I take these products off the feed that have a high bounce rate and are not "shipable"? Although they may land on feed product, they may click through to a shipable product. Our feed provider says of the bounce rate is typically not something a lot of other merchants worry about. I'm not certain, but I'm inclined to disagree. What are your thoughts and experiences with this? Thanks for the help.
Intermediate & Advanced SEO | | AWCthreads0 -
Sudden drop and Rise in SERPs
Our site was affected by panda but now we have recovered almost. But some strange things are going with our site for example Traffic for some pages has been dropped(over 100 position) overnight and recover. (graph is attached for a page). We have dropped(over 100 position) on all keywords for a page except a single keyword (staying on first or 2n position). Our home page is not ranking in top 100 position for title keywords. Is our website under any type of filter or penalized by Google?. What is your opinion about our internal link structure and content? URL http://bit.ly/rvxzDm and graph for this page is attached for sample data. looking for your opinion and suggestions. Thanks IXT0m.png
Intermediate & Advanced SEO | | alexgray0 -
Best website structure for product benefits and features.
I'm in disagreement with my partner over how best to represent our products' benefits and features on the homepage of our website. I'm interested in this from primarily a SEO perspective but it obviously has an impact on conversions as well. I believe that a homepage shouldn't contain too much information so as not to overwhelm the user, a brief sentence or two about each benefit with a link to another page with in depth info about the related feature. Each of these inner pages would be optimized and contain much more content that you could put on the homepage example below. Each Please see wireframe A He believes in more information on the homepage. There is more content to index which he believes is important for the homepage. Also, by using tabs most of the content is hidden from initial view so its doesn't clutter the page and the user doesn't have to leave the page to decide whether he is interested in the software. Please see wireframe B below. I'd really love to hear from other Moz'ers which they would choose and why?
Intermediate & Advanced SEO | | Riona0