What Facebook Content to Post
-
Hi,
Our website is
nlpca(dot)com
facebook page:
http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142
They recently added facebook. I told them for posting on the wall to do the following:
-
Identify your target audience, possible people to like us
-
Identify what they really really are searching for on Facebook and the web, and give it to them.
How could we improve on this strategy.
At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy
Your thoughts?
-
-
Wow, good advice. Thank you EGOL. I like Justin and Alan's posts too. Thanks a lot.
-
Never assume that you understand you audience.
You don't.
Learn from your audience.
Observe what they engage. Make note of it.
Observe what they ignore. Make note of it.
Give them more of what they want and less of what they don't... but don't bore them with repetition.
Never assume that you understand what they want... because they will want different things over time and as your audience changes.
Finally... It is possible that only a small group of your audience is your real target population. They are the important ones. Don't let single voices steer you - unless they are voices that you must heed or voices that give great advice.
-
Remeber you have to convert to sales, it is no use getting too far way from your end goal just to get exposure if you cannot convert it back to sales.
I am not a big believe in social media, i assume in certain industries it would be good, but in many industries iit just not what facebook users are looking for.
-
The suggestions you made are a good start, however why not something that involves humor in that field like a short comic strip. PICTURES have to have pictures of the people who work their, when they are working, when they are out and about. Pictures are critical for social media it tells the followers that the company is real and the people exist. Good luck on your quest good sir!
Justin Smith
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
Facebook Reach on Post Just Spiked!
Yesterday I put a post with a photo on our company Facebook page Normally our reach on a post is 500-600 out of a list of 77,000 followers. However, since posting this one yesterday afternoon, our reach has hit almost 9,000! The only thing different with this post vs. any others we've done is that I put a text link for the company name back to the same Facebook page that the post was put on. I didn't intend to do this, it's just that when I started typing in our company name, Facebook suggested making it a link, so I thought, why not? I'm thinking somehow that made it appear in more people's timelines than usual. We posted it the same time in the day as every other post, and this was the only thing unique about it. Any thoughts?
Social Media | | GenesisToday0 -
Social media signals from Facebook comment plugin on your site?
If you are using the Facebook social plugin on your site like ThinkGeek does for comments: http://www.thinkgeek.com/product/ed6b/ Are there any positive social signals from people leaving comments that could impact the SEO of the page? I searched the text of some comments in quotations in Google and it appears that the first few comments are indexed but most are not.
Social Media | | ProjectLabs1 -
How to delete a post on G+ business profile?
Any one knows how to delete a post on G+ business profile? There is something called ''mute'' , i don't know what that is but there is no 'delete' option.. Any ideas? Thank you, PS: I loved the new look and design on new Moz but it took me a while to find ''Ask a Question'' button. I wonder why it is that far away
Social Media | | Rubix0 -
Creating Viral Content
Hi, I’m currently building a brand new site in the fitness vertical. The site is brand new, no authority, and backlinks. My goal is to turn it into a high end authority website, with organic traffic, and into a brand. My other goal is it to be purely organic growth, content driven. All my backlinks are natural. I don’t want to plead with other webmasters to link to me, whether it would be for guest posting or other questionable SEO tactics. I understand that creating awesome content so people have a reason to visit and link to, is what I need, and it’s a long-term process. I guess the part, in which I’m seeking advice/suggestions on is how do I go about creating awesome content which people link to and share. I’m thinking of doing something like Movoto and bridging together the sites topic and current trends online. For instance content on comparing North Korea average diet and how it compares to the US. Or who’s the fittest character on Games of Thrones. It’s relevant to the site and is current related to a hot trends. However creating content which is designed to go viral can be quite costly and I don’t have unlimited pockets nor do most people. E.g. creating an awesome info graphic, collecting data, hiring a professional writer, getting professional images, etc. So you don’t really want to screw up. So how can you reduce the risk? How do I go about it from a risk adverse angle? I’m thinking I can find content which has been previously shared (had a pulse), repurpose the content (I remember Rand mentioned this in one of the white board Friday sessions, make it way better, use visuals, apps etc), then base some of my content decisions using this process. I guess other ways – look at places like Reddit, bridging topic with current rends (as mentioned before), find popular forum topics, etc. The goal of the content is: 1) Content which naturally attract high quality links to the site, so it lifts up the other pages which don’t attract many links (through authority). 2) Turn some of that viral traffic into long-term subscribers of the website, and repeat visitors. Increase total search presence naturally Any suggestions or insights into this question would be very much appreciated! Thanks, Matt
Social Media | | Mattcarter080 -
Do facebook likes have a direct impact on SERPS?
If a post on my site receives a lot of facebook 'likes' does that have a direct impact on the rankings for that post? I notice SEO Moz track them so I guess they must be pretty significant. Also if someone visits my facebook page and 'likes' for example a link to an article on my site does that have an impact on SERPS? I can see that 'liking' something is a vote of confidence or a trust signal that google could use but I would imagine that if someone actually shares my content on their facebook page that would be much more valuable than a 'like'? If facebook is important to SEO then is it worth setting up facebook ads to get my facebook page in front of an audience so that I can build 'likes'?
Social Media | | SamCUK0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0 -
How do website owners gain from facebook scams like this?
I've noticed two things that are going wild on Facebook this week: http://timhortonsgiveaway.me/ and http://promoforipads.net/ In the first scenario, you supposedly just click share and they'll send you a $25 Tim Horton's gift card. (For those who don't know Tim's it is a very popular coffee shop in Canada). There's no way this is happening...they claim to have something like 5000 cards to give away. In the second one they're apparently giving away 1000 ipods. Yeah...OK. So, they're obviously scams that are just trying to get a few zillion facebook shares. But why?
Social Media | | MarieHaynes0