Hotels Schema.org
-
I am looking at potentially using some Schema mark up on hotel listing pages. This is for an OTA where lots of hotels from all over the world are available for selection (think hotels.com, booking.com, agoda.com etc)
For the itemscope itemtype on say the hotel name should I be defining it as http://schema.org/hotel or http://schema.org/localbusiness
For example against the hotel name I would have:
Grand Plaza Hanoi
I assume its the former, but I was just after some 2nd opinions.
Thanks,
Ben
-
Their current solution seems to be something along the lines of:
***** Rating: 8.4/10 - 900 Reviews
almost forcing two different review "views" into the same listing, which seems a little dumb from a UI perspective.
-
Thanks again,
This is an area where Google seem a bit pants to be honest. I have seen loads of examples where a hotel might have a rating of 7 out of 10 and Google shows 5 stars in the rich snippet data.
Not exactly a great user experience right there.
-
Boom:
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta< span="">itemprop="worstRating" content = "1">
<span< span="">itemprop="ratingValue">1</span<>/
<span< span="">itemprop="bestRating">5</span<>stars</meta<></div<>See this URL for better details: http://schema.org/Review
For the overall rating, you'll want to use http://schema.org/AggregateRating which can also be done on a larger scale.
I have only seen examples of Google using 5 star reviews in their rich snippets. I have not yet seen an example of 4 or 10 star rankings used in rich snippets. Maybe they'll adopt it down the road, maybe they'll convert to 5 stars, or maybe they'll continue ignoring it. Perhaps just consider displaying the aggregate rating as a 5 star scale, and the rest as 10?
-
Thanks Kane - looks like I am on the right track then. The other area I am struggling on is the mark up around reviews / star ratings.
i.e., what happens if your star ratings aren't out of 5? Google seems to make a mess of the display. I.e., I can find a hotel with a rating of 7/10 where Google will show it as 5 star in the results set.
So do I try and force the adoption of using a scale from 1-5 or is it possible to use schema mark up on a 1-10 scale?
-
Yup, take a look at the microdata generator for restaurants (none built for hotels yet that I have seen):
http://www.microdatagenerator.com/restaurant-schema
That gives you a good comparison for how the hotel format should look. Here's an example implementation for a restaurant:
Name of Restaurant
4 stars -
based on 321 reviews123 Fake Street
Seattle ,
Washington
98146(206) 123-4321
URL of MapCategories: American
Price Range: $$
Takes Reservations: No
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden issue: no google cache for any product detail pages and offer schema missing from SERPS
Absolutely no idea what is going on. All of our category / subcategory and other support pages are indexed and cached as normal, but suddenly none of our product pages are cached, and all of the product / offer schema snippets have been dropped from the serps as well (price, review count, average rating etc). When I inspect a product detail page url in GSC, I am either getting errors or it is returned as a soft 404. There have been no recent changes to our website that are obvious culprits. When I request indexing, it works fine for non-product pages, but generates the "Something went wrong
Technical SEO | | jamestown
If the issue persists, try again in a few hours" message for any product page submitted. We are not SEO novices. This is an Angular 7 site with a Universal version launched back in October (new site, same domain), and until this strange issue cropped up we'd enjoyed steady improvement of rankings and GSC technical issues. Has anyone seen anything like this? We are seeing rapid deterioration in rankings overnight for all product detail pages due to this issue. A term / page combination that ranked for over a decade in the top 10 lost 10 places overnight... There's just no obvious culprit. Using chrome dev tools to view as googlebot, everything is kosher. No weird redirects, no errors, returns 200 and page loads. Thank You0 -
Micro Data Schema Error - How to solve?
For my Ecommerce site suddenly following errors occurred while I test my homepage in structured data testing tools - Error - image- A value for the image field is required. Name - A value for the image field is required. On right side of tool it's show me - Warning - address - The address field is recommended. Please provide a value if available. pricerange - The priceRange field is recommended. Please provide a value if available. telephone - The telephone field is recommended. Please provide a value if available. On right side of tool it's show me - Please let me know how to solve this errors and warnings? I have implemented schema via micro data. Thanks!
Technical SEO | | adamjack0 -
Wrong Hotel Amenity Being Pulled Into Meta Description
Hey Mozzers, Have a quick question for you hospitality folks. We have a hotel property that has amenities being pulled into the meta description that aren't correct. We do have a custom meta description in the CMS but it is only pulling a portion of our meta description and is then including what appears to be a dynamic list of hotel amenities: "free covered parking; full service catering; complimentary airport shuttle". The airport shuttle is no longer free and the property is charging a small fee. All copy on the page (and across the site) has been updated to reflect this change. My main questions are: 1.) Are these amenities just pulled by Google? Do we have any control over this? 2.) Is there anything we can do to correct this error? Or do we just need to wait for it to hopefully update automatically? Thanks for the help!
Technical SEO | | mbochic0 -
Changed all product titles, lost google schema markup in listings. Temporary?
We changed all of our product titles to be way shorter and less keyword stuffed last week. Short of dropping a few places in rank for most keywords (we assume temporarily) that all went fine. What we didn't expect was to loose all the schema data in our google listings from product pages. Price, and review stars are missing. Has anyone seen this before?
Technical SEO | | monkeyevil0 -
Schema Markup Errors - Priority or Not?
Greetings All... I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn. I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them. My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have. Any thoughts?
Technical SEO | | AfroSEO0 -
Event Schema markup for multiple events (same location/address)?
I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂
Technical SEO | | Vsood0 -
Proper Schema usage for service based businesses?
Any thoughts on how schema markup should properly implemented on service base businesses? Let's say a plumber in Washington has a few locations. Obviously you would use schema mark up on their physical location information, but what about service areas? Are there ramifications to using the for service areas? It seems like you could potentially confuse the search engines. We are noticing a competitor use this on a newly developed website. We haven't seen any improvement in their rankings per say, but it may be a bit early to tell.
Technical SEO | | AaronHenry0 -
Why hasn't my sites indexed on opensiteexplorer.org changed in weeks?
Why hasn't my sites indexed on opensiteexplorer.org changed in weeks, even though I've done link-building like crazy?
Technical SEO | | AccountKiller0