Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
-
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue.
I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines.
Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks?
I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
-
Thanks Kate!
I didn't know that about the Facebook relationship. I'm seeing some improvement, and it looks like it's due to changes like the ones you're mentioning. It's like Bing/Yahoo are just a couple years behind and are still using factors Google has moved past or doesn't pay as much attention to.
-
I do not know of major differences, but it might be worth taking the time to research what is ranking in Bing/Yahoo over your client and compare. Back in the day (2 years ago) I heard rumor that some of the old things still applied: H1, H2, H3 tags, keyword density, etc. That and there was a bigger focus on just number of links. But none of this should change what you are doing. There should be a focus on good site structure, on page tagging, and page/domain authority through links.
The only other thing is to remember that Bing has a relationship with Facebook and can use Facebook social data directly. Not to say that it's the major factor here, but it is something Google does not have.
Just a thought.
-
EMDs do seem to have more significance in Bing, but that doesn't help me optimize his existing site.
Thanks for the input.
-
Thanks for the input. This is client that cannot be convinced to change his focus from Yahoo! and his ranks are great on Google.
Everything I research, and my other clients' performances, suggest good SEO isn't search engine specific, but it appears to be in his case.
-
If you do SEO for germany and want to rank in bing - buy an EMD thats enaugh. Sound scarry but it works. But in germany you can earn 2 clicks in a month on search querries wich are searched in Google thousendtimes a day.
if we take a search query, than we say: google something - noone googles something on bing. to google is now a german word for "search in the internet" and has his place in our dictonary.
But I think the differnce normal couldn't be so big. MoosaHemani must be right - I truly hope bing delivers better SERPs in countries where webmasters and searchers use bing.
-
Ok, so this sounds funny to me because all giant search engines are a little different from each other but do not intersect each other which mean if you are optimizing correctly, you probably should get better rankings in all the 3 search engines that are Google, Bing and Yahoo!
If I would be at your place I would have convinced client to understand why Google is more important than Yahoo and at the same time I will do the competitor analysis of the websites who are above me and would have figured why they are outranking me on Yahoo!
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO challenges associated with private search engines, like DuckDuckGo?
I read recently that DuckDuckGo doubled in size in 2017. With their search engine, and other alternatives to Google, taking part of the search market away, how can SEO/Marketing/Web pros keep their websites optimized and get traffic from these private search engines? (Also, do any of you have experience with this? What portion of your search traffic is coming from private search engines?)
SERP Trends | | searchencrypt1 -
Search results vary in chrome vs other browsers even in Incognito mode: Google's stand?
Hi all, We use incognito mode or private browsing to check the Actual results which are not impacted by previous history, location (sometimes), etc. Even we browse this way, we can see the different search results. Why would this happen? What's Google's stand on this? What is the actual way to browse to get the unbiased results for certain search queries? I have experienced that Chrome will rank our own websites bit higher compared to the other browsers even in incognito mode. Thanks
SERP Trends | | vtmoz1 -
Cant find link google are saying is inserted
Guys, one of my sites are coming up as "hacked in Google". I have looked for the link they are suggesting but cannot find it in the database. I have tried to resubmit but they are saying It is against the terms of service.
SERP Trends | | Johnny_AppleSeed0 -
What are your go to SEO & Marketing forums?
This is more of a starting point for a discussion than a question, but I am hoping your answers will be of interest to most of the readers. Apart from SEOmoz what are your favourite forums and blogs for SEO and internet marketing news. Do you also read non-web marketing blogs?
SERP Trends | | ske110 -
Bing index
Hi Guys, This is an interesting one. I've recently been looking into Bing and trying to get my company's website ranking for relevant search terms. So I typed in site:www.sparkstone.co.uk and was shocked when only 13 pages were returned. So I signed up to bing webmaster tools and started submitting URLs manually as well as a sitemap. However i've just gone back to check expecting to see more pages being indexed. Sadly only the homepage has been indexed. Any ideas what I'm doing wrong? Thanks, Dan
SERP Trends | | Sparkstone0 -
Using the same Google Analytics account for two sites
I have a friend who is concerned that his competition is trying something funny to show high traffic. The competition has two sites using the same GA tracking code. What impact would this have on his actual traffic. One site has high traffic 7500 daily the other site has 150 daily but gaining momentum
SERP Trends | | polarking0 -
Google Merchant Center Feed Disapproved - Data Quality Good - No Warnings
I have noticed Google Merchant Center has been making many changes of over the last month. Feeds can now be optimized for certain product attributes. The dilemma currently is that I have a Google Merchant Center Data feed that shows zero warnings and that the data quality is good. Unfortunately, the entire feed has been disapproved. Across many other websites that I noticed the same issues, I have been able to fix all warnings and the feeds are taken perfectly. This one sites issues are eluding me. Anybody have any suggestions or experience dealing with this problem? Possible issues I have looked into but could be affecting feed. Merchant Center Guidelines have been reviewed multiple, multiple times and here is what I have found. 1. Website has limited duplicate content taken from distributors product listings (I have fought a unending battle with site owner to make all product content original) 2. Refurbished Products Issue: The sites feed has listed all products as "new". I found some of the product content in the site had "refurbished" listed. The guidelines state that products must be listed & marked as refurbished in the feed. To overcome this issue I disabled all refurbished products and resubmitted the feed. This did produce a good approved data feed.
SERP Trends | | SEMCLIX0 -
Google Shopping
Hi There, We're promoting an ecommerce site that has a very high authority and very good rankings for many different products but the thing is that the site doesn't appear on google shopping. What do we need to do to make it appear there and have good rankings in the google shopping engine?
SERP Trends | | liors0