Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
-
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue.
I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines.
Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks?
I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
-
Thanks Kate!
I didn't know that about the Facebook relationship. I'm seeing some improvement, and it looks like it's due to changes like the ones you're mentioning. It's like Bing/Yahoo are just a couple years behind and are still using factors Google has moved past or doesn't pay as much attention to.
-
I do not know of major differences, but it might be worth taking the time to research what is ranking in Bing/Yahoo over your client and compare. Back in the day (2 years ago) I heard rumor that some of the old things still applied: H1, H2, H3 tags, keyword density, etc. That and there was a bigger focus on just number of links. But none of this should change what you are doing. There should be a focus on good site structure, on page tagging, and page/domain authority through links.
The only other thing is to remember that Bing has a relationship with Facebook and can use Facebook social data directly. Not to say that it's the major factor here, but it is something Google does not have.
Just a thought.
-
EMDs do seem to have more significance in Bing, but that doesn't help me optimize his existing site.
Thanks for the input.
-
Thanks for the input. This is client that cannot be convinced to change his focus from Yahoo! and his ranks are great on Google.
Everything I research, and my other clients' performances, suggest good SEO isn't search engine specific, but it appears to be in his case.
-
If you do SEO for germany and want to rank in bing - buy an EMD thats enaugh. Sound scarry but it works. But in germany you can earn 2 clicks in a month on search querries wich are searched in Google thousendtimes a day.
if we take a search query, than we say: google something - noone googles something on bing. to google is now a german word for "search in the internet" and has his place in our dictonary.
But I think the differnce normal couldn't be so big. MoosaHemani must be right - I truly hope bing delivers better SERPs in countries where webmasters and searchers use bing.
-
Ok, so this sounds funny to me because all giant search engines are a little different from each other but do not intersect each other which mean if you are optimizing correctly, you probably should get better rankings in all the 3 search engines that are Google, Bing and Yahoo!
If I would be at your place I would have convinced client to understand why Google is more important than Yahoo and at the same time I will do the competitor analysis of the websites who are above me and would have figured why they are outranking me on Yahoo!
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting indexed in Google Scholar
Hi all! We have a client who publishes scholarly research as a highly regarded non-profit. Their Publications aren't being indexed in Google Scholar 50% of the time and when they are, Google is pulling random stuff from a PDF vs. from the html page. Any advice on best practices is enormously appreciated
SERP Trends | | SimpleSearch1 -
Best way to prevent "Duplicate Content" for different links
We are working on job portal domain. As we know jobs going to be expired day by day. I will give you my question by example. Example: I have two links [mysite.com/Jobs-In-Cincinnati and mysite.com/Jobs-In-Atlanta]. Before month I had too many jobs on both the links. Jobs were expired one by one after two/three months I don't have any jobs on both the links.So I got same page content on both the links like "please refine search". Google consider these two pages as duplicate content issue. Will you please suggest which is the best way to come out from it? Thanks in advance.
SERP Trends | | Shanil1230 -
How often do you submit to local search/citation sites?
I recently received a Network Solutions spam/offer email regarding their internet marketing packages. One of the "benefits" they cited was that they submit your information to local search/citation sites once a month, to keep it up-to-date. I don't know about you guys, but my clients' information isn't changing on a frequent basis. I remember when it used to be a tactic to submit regularly to the same citation sites, but that seems like overkill now. Does anyone still do this, or is NS just trying to make their product sound good? Do we need to update citation sites frequently, or is it enough to update when there are actual changes to make?
SERP Trends | | ScottImageWorks0 -
Which is the best and quick way to remove URL(s) from Google,Bing search engines?
"Remove URL", "Set Expiry in meta tag", "no index no follow " or some thing else.
SERP Trends | | ankit.rahevar0 -
Google Merchant Center Feed Disapproved - Data Quality Good - No Warnings
I have noticed Google Merchant Center has been making many changes of over the last month. Feeds can now be optimized for certain product attributes. The dilemma currently is that I have a Google Merchant Center Data feed that shows zero warnings and that the data quality is good. Unfortunately, the entire feed has been disapproved. Across many other websites that I noticed the same issues, I have been able to fix all warnings and the feeds are taken perfectly. This one sites issues are eluding me. Anybody have any suggestions or experience dealing with this problem? Possible issues I have looked into but could be affecting feed. Merchant Center Guidelines have been reviewed multiple, multiple times and here is what I have found. 1. Website has limited duplicate content taken from distributors product listings (I have fought a unending battle with site owner to make all product content original) 2. Refurbished Products Issue: The sites feed has listed all products as "new". I found some of the product content in the site had "refurbished" listed. The guidelines state that products must be listed & marked as refurbished in the feed. To overcome this issue I disabled all refurbished products and resubmitted the feed. This did produce a good approved data feed.
SERP Trends | | SEMCLIX0 -
Site search in Google results
If you Google 'Rightmove', you'll see they have a site search bar in the Google search results - please see image link. Anybody have any idea how they have managed to achieve this? jRz8l
SERP Trends | | RiceMedia0 -
Searching google without bias
i read a tip once and can't find the reference to that tip. It had to do with searching google without including the history of your searches to bias the result. The user was suppose to put a code at the end of the URL, like &pw or something like that. Anyone hear of this?
SERP Trends | | StreetwiseReports0 -
Google Places - Overcoming a geographical disadvantage
We have done some work on the Google Place entry for this website: http://www.royalhoteliow.co.uk/ We have spent a lot of time ensuring we have consistent address information, to make sure we have a good number of citations, and have worked with the staff at the hotel to ensure that there is a regular stream of reviews coming into a variety of websites that we know are used by Google. However.... Our target searches are 'Isle of Wight Hotels' and 'Isle of Wight Hotel'. If you do a Google map search for 'Isle of Wight', it drops a pin in the middle of the Island, which is 30 miles by 20! The main areas for hotels on the Isle of Wight (dictated by tourism), are about 15 miles from where Google percieves the Isle of Wight is, in the coastal towns. So it seems that no matter how hard we try, in terms of citations and reviews, GP is always going to prioritise those close to the middle of the area. Anyone got experience of a similar issue, or got any suggestions?
SERP Trends | | MatrixCreate430