Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
-
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue.
I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines.
Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks?
I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
-
Thanks Kate!
I didn't know that about the Facebook relationship. I'm seeing some improvement, and it looks like it's due to changes like the ones you're mentioning. It's like Bing/Yahoo are just a couple years behind and are still using factors Google has moved past or doesn't pay as much attention to.
-
I do not know of major differences, but it might be worth taking the time to research what is ranking in Bing/Yahoo over your client and compare. Back in the day (2 years ago) I heard rumor that some of the old things still applied: H1, H2, H3 tags, keyword density, etc. That and there was a bigger focus on just number of links. But none of this should change what you are doing. There should be a focus on good site structure, on page tagging, and page/domain authority through links.
The only other thing is to remember that Bing has a relationship with Facebook and can use Facebook social data directly. Not to say that it's the major factor here, but it is something Google does not have.
Just a thought.
-
EMDs do seem to have more significance in Bing, but that doesn't help me optimize his existing site.
Thanks for the input.
-
Thanks for the input. This is client that cannot be convinced to change his focus from Yahoo! and his ranks are great on Google.
Everything I research, and my other clients' performances, suggest good SEO isn't search engine specific, but it appears to be in his case.
-
If you do SEO for germany and want to rank in bing - buy an EMD thats enaugh. Sound scarry but it works. But in germany you can earn 2 clicks in a month on search querries wich are searched in Google thousendtimes a day.
if we take a search query, than we say: google something - noone googles something on bing. to google is now a german word for "search in the internet" and has his place in our dictonary.
But I think the differnce normal couldn't be so big. MoosaHemani must be right - I truly hope bing delivers better SERPs in countries where webmasters and searchers use bing.
-
Ok, so this sounds funny to me because all giant search engines are a little different from each other but do not intersect each other which mean if you are optimizing correctly, you probably should get better rankings in all the 3 search engines that are Google, Bing and Yahoo!
If I would be at your place I would have convinced client to understand why Google is more important than Yahoo and at the same time I will do the competitor analysis of the websites who are above me and would have figured why they are outranking me on Yahoo!
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO challenges associated with private search engines, like DuckDuckGo?
I read recently that DuckDuckGo doubled in size in 2017. With their search engine, and other alternatives to Google, taking part of the search market away, how can SEO/Marketing/Web pros keep their websites optimized and get traffic from these private search engines? (Also, do any of you have experience with this? What portion of your search traffic is coming from private search engines?)
SERP Trends | | searchencrypt1 -
Ways to fetch search analytics - historical search query data from Google Search Console
Is there any way to fetch all historical search query data from Google Search Console ? Google allows us to view only 90 days report at the maximum. Does integrating google search console with google analytics tool solve this problem ?
SERP Trends | | NortonSupportSEO0 -
Optimising for Bing?
Hi I'm looking to try improving our positions on Bing - does anyone have any tools that monitor rankings for Bing? Or provide keyword research? Or is it a case of optimise for Google and Bing should follow?
SERP Trends | | BeckyKey1 -
Is it bad for international SEO to redirect CcTLDs and install Google website translator plugin to the primary domain (UK)?
We've bought lots of country extensions, e.g. .es, .fr, .in, .me, etc. Rather than employing translators, will it be acceptable for SEO to install the google translate plugin to the site, and 301 redirect the country extensions to the .com address?
SERP Trends | | Tom_Rocks_Off0 -
How often do you submit to local search/citation sites?
I recently received a Network Solutions spam/offer email regarding their internet marketing packages. One of the "benefits" they cited was that they submit your information to local search/citation sites once a month, to keep it up-to-date. I don't know about you guys, but my clients' information isn't changing on a frequent basis. I remember when it used to be a tactic to submit regularly to the same citation sites, but that seems like overkill now. Does anyone still do this, or is NS just trying to make their product sound good? Do we need to update citation sites frequently, or is it enough to update when there are actual changes to make?
SERP Trends | | ScottImageWorks0 -
Most Important SEO Factors / Methods
What would you consider to be the most important factor / method of SEO? In my opinion; Competitive Research Identifying Keywords / Phrases with high Search Volume URL selection Link Structure Link Building Meta Information What's yours?
SERP Trends | | entourage2120 -
Why are search results different for 'Yahoo Search' and Powered by Yahoo search?
So if you misspell something (no dns to connect with... unregistered domain as an example) on a browser that uses a Road Runner connection, it takes you to a search engine 'powered by yahoo search' which searches for whatever you typed in. Anyway, today we noticed that the website of one of our clients isn't coming up in this 'Powered by Yahoo Search' via roadrunner but comes up in Yahoo Search for the same query. In fact, we noticed that our clients website (10 yrs + established site) is missing in yahoo powered by search but on all other engines. Any clues? I thought this should be generally the same across Yahoo / Yahoo Powered / Bing / Bing Powered. Could this be using something pre-bing merger?
SERP Trends | | qlkasdjfw0 -
Google Places Optimisation
There are 2 parts to my question, Part 1 - Does anyone have any advice on how to optimize for google places and do you know of any good links to any resources on this topic? Part 2 - Is there a way to optimize feed submissions to shopping search engines like google base, shopzilla etc. Thanks
SERP Trends | | gregster10000