Local Business Page Ranking Issue
-
**Concern:- **Please try to understand my concern. I'm not worried or talking about my ranking.
#1. Business Name - Law Office of Paul M. Marriett
Address - 308 West State Street #97 B, Rockford, IL 61101#2. Business Name - Law Office Of Brendan Caver, Ltd.
Address - 308 W State St #96, Rockford, IL 61101These are two business pages and both have different location as you can see in mentioned address.
If #1 (Law Office of Paul M. Marriett) ranked on any keyword then #2 (Law Office Of Brendan Caver, Ltd.) does not appear anywhere in result. That's not for a single keyword. Issue is running for all keywords Approx (8-10).
Keywords :-
DUI Lawyer Rockford,
DUI Attorney Rockford,
Criminal Lawyer Rockford,
Criminal Attorney Rockford,
DUI Lawyer Rockford IL,
DUI Attorney Rockford IL,
Criminal Lawyer Rockford IL,
Criminal Defense Attorney Rockford,Law Office of Paul M. Marriett ranked for upper mentioned keyword and you can see Law Office Of Brendan Caver, Ltd. is not appear anywhere in search.
.......................................................................................................................................................................................Keywords :-
Best Criminal Attorney Rockford IL,
Best Criminal Lawyer Rockford IL,
Best Criminal Lawyer Rockford,
Best Criminal Attorney Rockford,
Best DUI Lawyer Rockford,
Best DUI Lawyer Rockford IL,
Criminal Defense Lawyer Rockford,
Criminal Defense Lawyer Rockford IL,
Criminal Defense Attorney Rockford IL,Law Office Of Brendan Caver, Ltd. is ranked for upper mention keywords and Law Office of Paul M. Marriett is not appear anywhere in search.
Please check deeply and let me know. -
You're welcome, Jeenu, and good luck with the audit. It can be really fun wading into these kinds of details. You never know what you'll discover!
-
Great Thanks Miriam.
I will do same.
Have a great time ahead!
Thanks. -
Hi Jeenu,
Thanks for the reply. Okay, so your best bet at this point is to do a complete competitive audit of the company that is outranking your client, doing a side-by-side comparison of their metrics vs. your client's. This will enable you to form a hypothesis about what factors the competitor has that are stronger than your client's and that may be leading Google to favor that competitor over your client. You need to look at every possible factor so that you can form a picture in your mind of why the competitor gets to show at the automatic zoom level while your client is being filtered out. Is it domain authority, age of domain, citation consistency, reviews, links, etc? You'll have to be extremely thorough to start to get to the root of the matter.
Once you've formed your hypothesis, the second step will be to create a plan for your client to begin beating the competitor's metrics. Maybe your client will need more authoritative links, better GMB landing page URL content, etc. Every case will be different, so there's no shortcut for getting down into the trenches on this one and doing the research and analysis to form a clear plan.
Your goal: find what improvements your client needs to make in order to convince Google that his business is the one that deserves to be shown at the automatic zoom level, instead of being filtered out.
Hope this helps!
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
#. they are totally separate legal entities in same street.
Are both of these businesses your clients, or just one of them?
Only one. -
Hi Jeenu,
So that does, indeed, sound like Possum. I have a couple of follow-up questions for you:
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
-
Are both of these businesses your clients, or just one of them?
-
-
Greetings Miriam!
Hope you are doing great.I have tried the Zoom trick and found both business page is showing. Can you please suggest me the way to improve ranking of Second Business Page for First set of keywords.
Great Thanks.
-
Hi Jeenu,
Your scenario has all the earmarks of Google's Possum filter. Possum filters out business that share the same category and are in the same building or even the same couple of city blocks. The way to verify if this is Possum typically goes like this:
-
Search for your keyword and note which business is appearing on the map for it at the automatic zoom setting of the map.
-
Then, begin clicking on the zoom button, one click at a time. If the second business then appears once you've zoomed in a few times (it could be 5 clicks, 10, clicks etc.), then it's reasonable to assume that it's the Possum filter you're dealing with.
You can read more about Possum here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
Anecdotally, when I'm searching from my location in California, both Marriett and Caver are in the local pack, but I'm very far from Illinois. If you're seeing this behavior from a more local location, and the zooming tip does surface the second business for the desired keyword, it's likely Possum at play.
-
-
Greetings Christy
Thanks for your reply.#. Yes, I'm talking about Local Search Results.
If I search first set of keywords in Google.com then First Business Law Office of Paul M. Marriett (Business Name) showing in local search result and Second BusinessLaw Office Of Brendan Caver, Ltd. (Business Name) is not appear anywhere in search result.
Same way, If I search second set of keywords then Second business is showing in local search result and first business is not appear anywhere in local search.
Please find the image on given URL.
-
Hi jeenu_svs,
I'm not sure what your question is, to be honest. Are you asking why site #2 does not appear in search results at all when site #1 ranks high for the first set of keywords (and vice versa)? Is your concern limited to non-personalized local search results?
Thanks in advance for clarifying your question!
Christy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make Google show reviews from Facebook and Google My Business?
I wonder if there is anything I can do to increase the chance that Google shows stars that indicate the average score of our reviews from Facebook or Google MyBusiness for the keywords where we rank nr. 1, for instance our brand name?
Reviews and Ratings | | AudunBK0 -
My local search results don't seem to line up with the numbers.
After a year looking at the SERP's of the competition vs our listings I can't figure out what we are not doing by the numbers that is keeping the rankings down. Even looking at the Moz My Business report I don't see what's missing here. https://tools.brightlocal.com/seo-tools/admin/location-dashboard/location/353989/gpw/view#tab-1685931
Reviews and Ratings | | mwaters19790 -
Snap Pack & Yelp/Angie's list Page authority
Hey gang, First off thank you for any advice. I know we are all busy trying to make our money so I really appreciate everyone who chimes in. Links to studies and articles are also much appreciated. So. I am by no mean an SEO expert, I prefer to dabble in outreach and authentic link building campaigns. So you can imagine my frustration when I pull off a successful campaign, get about 4 or 5 great real links, raise in organic, but don't budge on the maps. I have noticed something. 1. My competition's yelp page has a couple more reviews than me (btw it's a locksmith site, I know it's a rather spammy industry, I don't do black hat...) BUT their yelp Page Authority is like 46! Same thing with their angies list, BBB, etc etc. MINE IS 1 across the board. Now I know the internet is changing. There is usually no reason for a locksmith site to have a viral blog. Google is looking toward more Citation based authority for local ranking factors. (Or at least that's what they say, I feel like their algorithm is not yet advanced enough to catch all the spammers.) So I am going to have an ethics meeting with my company and make sure we are alwyas treating our customers fabulously as well as sometimes intentionally asking for a review, not just on google, but across all of our web 2.0 platforms. BUT How do I get MY page authority on these directories higher? By back linking to them? DO you guys think these companies actually had campaigns to get links to these directories? Did they just PBN em'? Am I stuck in 2013!? Much love guys.
Reviews and Ratings | | Meier0 -
Different results & page layout in Google local for plurals?
I realize that the general results websites can rank differently for singular vs plural keywords, but today when checking local rankings for a client, I noticed that not only does the client rank differently for "church in San Diego" vs "churches in San Diego" but the layout and info of the local results pages are different. "Church in San Diego" (screenshot) shows the phone number and has links for Website and Directions "Churches in San Diego" (screenshot) doesn't show any of that instead has an image. If you click on the image, it brings up a card almost like a popup with info, reviews, and links for the organization. Anyone ever noticed that before? Anyone know why the difference? And if there are different optimization strategies?
Reviews and Ratings | | Kurt_Steinbrueck0 -
How useful is Google Plus to a business?
Is Google Plus really very beneficial to a business, as our experience is that this is where difficult customers or even competitors can write bad reviews?
Reviews and Ratings | | CostumeD1 -
Bing Local Lists Yelp Reviews From Another Business At Shared Address
Hi everyone, I am having a problem with Bing local listings and am hoping someone might be able to help me out. Basically I am working with a business that shares an address with another (separate legal entities, different owners, different phone, different domain). Both are bathroom remodelers, but one uses the space as a storefront/showroom, the other is strictly a service area business and uses the space for storage/office space (this is the one I am working with). I have claimed their listing on bing local and set it to hide the address. The problem I am having is that for whatever reason, Bing local is associating the yelp page of business 1 (showroom) with business 2 (business 2 is not currently on yelp). My question: what options do I have to remedy this? Is there a way to request a manual review of sorts to have this fixed? Would it be sufficient to create/verify a yelp page for business 2 and hope that Bing picks up on this?
Reviews and Ratings | | rbmac0 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240 -
Wondering best ways to optimize for google maps/local listing
I'm wondering if there is any strategy to optimize a client to show up in the local listings. I assume a lot of this is tied to Google + / Google Places for Business. Is it possible to have a company show up in the local listings over a certain geographic area even if they are not technically addressed in that area? Any help is much appreciated. Thanks, Dan H.
Reviews and Ratings | | higherimages0