Local Business Page Ranking Issue
-
**Concern:- **Please try to understand my concern. I'm not worried or talking about my ranking.
#1. Business Name - Law Office of Paul M. Marriett
Address - 308 West State Street #97 B, Rockford, IL 61101#2. Business Name - Law Office Of Brendan Caver, Ltd.
Address - 308 W State St #96, Rockford, IL 61101These are two business pages and both have different location as you can see in mentioned address.
If #1 (Law Office of Paul M. Marriett) ranked on any keyword then #2 (Law Office Of Brendan Caver, Ltd.) does not appear anywhere in result. That's not for a single keyword. Issue is running for all keywords Approx (8-10).
Keywords :-
DUI Lawyer Rockford,
DUI Attorney Rockford,
Criminal Lawyer Rockford,
Criminal Attorney Rockford,
DUI Lawyer Rockford IL,
DUI Attorney Rockford IL,
Criminal Lawyer Rockford IL,
Criminal Defense Attorney Rockford,Law Office of Paul M. Marriett ranked for upper mentioned keyword and you can see Law Office Of Brendan Caver, Ltd. is not appear anywhere in search.
.......................................................................................................................................................................................Keywords :-
Best Criminal Attorney Rockford IL,
Best Criminal Lawyer Rockford IL,
Best Criminal Lawyer Rockford,
Best Criminal Attorney Rockford,
Best DUI Lawyer Rockford,
Best DUI Lawyer Rockford IL,
Criminal Defense Lawyer Rockford,
Criminal Defense Lawyer Rockford IL,
Criminal Defense Attorney Rockford IL,Law Office Of Brendan Caver, Ltd. is ranked for upper mention keywords and Law Office of Paul M. Marriett is not appear anywhere in search.
Please check deeply and let me know. -
You're welcome, Jeenu, and good luck with the audit. It can be really fun wading into these kinds of details. You never know what you'll discover!
-
Great Thanks Miriam.
I will do same.
Have a great time ahead!
Thanks. -
Hi Jeenu,
Thanks for the reply. Okay, so your best bet at this point is to do a complete competitive audit of the company that is outranking your client, doing a side-by-side comparison of their metrics vs. your client's. This will enable you to form a hypothesis about what factors the competitor has that are stronger than your client's and that may be leading Google to favor that competitor over your client. You need to look at every possible factor so that you can form a picture in your mind of why the competitor gets to show at the automatic zoom level while your client is being filtered out. Is it domain authority, age of domain, citation consistency, reviews, links, etc? You'll have to be extremely thorough to start to get to the root of the matter.
Once you've formed your hypothesis, the second step will be to create a plan for your client to begin beating the competitor's metrics. Maybe your client will need more authoritative links, better GMB landing page URL content, etc. Every case will be different, so there's no shortcut for getting down into the trenches on this one and doing the research and analysis to form a clear plan.
Your goal: find what improvements your client needs to make in order to convince Google that his business is the one that deserves to be shown at the automatic zoom level, instead of being filtered out.
Hope this helps!
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
#. they are totally separate legal entities in same street.
Are both of these businesses your clients, or just one of them?
Only one. -
Hi Jeenu,
So that does, indeed, sound like Possum. I have a couple of follow-up questions for you:
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
-
Are both of these businesses your clients, or just one of them?
-
-
Greetings Miriam!
Hope you are doing great.I have tried the Zoom trick and found both business page is showing. Can you please suggest me the way to improve ranking of Second Business Page for First set of keywords.
Great Thanks.
-
Hi Jeenu,
Your scenario has all the earmarks of Google's Possum filter. Possum filters out business that share the same category and are in the same building or even the same couple of city blocks. The way to verify if this is Possum typically goes like this:
-
Search for your keyword and note which business is appearing on the map for it at the automatic zoom setting of the map.
-
Then, begin clicking on the zoom button, one click at a time. If the second business then appears once you've zoomed in a few times (it could be 5 clicks, 10, clicks etc.), then it's reasonable to assume that it's the Possum filter you're dealing with.
You can read more about Possum here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
Anecdotally, when I'm searching from my location in California, both Marriett and Caver are in the local pack, but I'm very far from Illinois. If you're seeing this behavior from a more local location, and the zooming tip does surface the second business for the desired keyword, it's likely Possum at play.
-
-
Greetings Christy
Thanks for your reply.#. Yes, I'm talking about Local Search Results.
If I search first set of keywords in Google.com then First Business Law Office of Paul M. Marriett (Business Name) showing in local search result and Second BusinessLaw Office Of Brendan Caver, Ltd. (Business Name) is not appear anywhere in search result.
Same way, If I search second set of keywords then Second business is showing in local search result and first business is not appear anywhere in local search.
Please find the image on given URL.
-
Hi jeenu_svs,
I'm not sure what your question is, to be honest. Are you asking why site #2 does not appear in search results at all when site #1 ranks high for the first set of keywords (and vice versa)? Is your concern limited to non-personalized local search results?
Thanks in advance for clarifying your question!
Christy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue for ranking Keywords.
Hello Team, First of all, this is the best tool for SEO experts, it tells all the criteria like ctr, priority, and also difficulty, for keyword research I will give you 10/10, but my issue is this. When I put my site URL https://topbestwatersoftener.com/ to Moz, then this shows me no ranking keyword, but I have 2 my keywords in the top 100. The other tools like Ubbersuggest show me these two. Kindly tell me why? its about crawling speed?
Reviews and Ratings | | nomimhr1230 -
How many reviews should i have previewed for marking up a page?
I have a separate /reviews URL, but want to markup the main page with aggregate reviews and also add preview reviews on there. Roughly, how many reviews do I need on the page in order to markup with aggregate review?
Reviews and Ratings | | imjonny1230 -
Schema markup for employees and local business on same page - Possible?
Hello, We have some local business sites where we have user submitted reviews. We then post those reviews on that business' page and use the schema aggregate markup. Works like a charm in getting stars in SERPs on branded searches for these location. We already have information about the persons who work at these locations and are about to work out a process where we can get even better data on these persons. Right now they are marked up as employees on the local business pages. Right now the ratings are for the business as a whole, but we are looking at expanding where you can not only submit a location review, but designate which employee you worked with. We work in the health care industry and so you can see why this would make sense. Right now we mark up a local clinic and employees in the following way Local Business > Employee > Person > Name of Person Person Bio > Person info etc We are going back and forth on if this would be worth marking up reviews at the employee level as well. So, on a page each employee would have an aggregate rating and then the location would have an aggregate rating that consists of all of the reviews for that location - a combination of all employees. As I looked through the schema standard for person https://schema.org/Person there is nothing there that shows a markup for the aggregate rating of a person. Also when I look at other more specific business types https://health-lifesci.schema.org/MedicalBusiness same thing. It looks like schema has rating tied to a business vs a person. Right now - the markup validates. It shows up in the SERPs. People are happy. So, I am inclined to say, if it aint broke ... but we are always looking for better ways to present our data to user and to Google. My gut right now, based on how Google is reading things, to just keep the aggregate rating on the location, but start to track reviews on a per employee basis for potential future use. Lemme know what you all think!
Reviews and Ratings | | HeaHea0 -
How to address reviews that show up in Google but come from a business's own website?
One of my clients has a competitor who has a fairly poor reputation based on reviews on Google and Yelp. But, this competitor allows people to review them on their own website, and their "4.8" rating based on 250+ "reviews" show up in search engine results. I assume they are using schema markup to encourage that. My question is whether there is anything we can do to report this to Google, or otherwise make sure the general public is not fooled by these reviews?
Reviews and Ratings | | irapasternack2 -
How useful is Google Plus to a business?
Is Google Plus really very beneficial to a business, as our experience is that this is where difficult customers or even competitors can write bad reviews?
Reviews and Ratings | | CostumeD1 -
Reviews Duplicate Issue
Hi, I have one query, Can we use the reviews displayed in one website to other website. I mean I have one product and has different websites for that. Can i use the reviews that i got in one of my website in my other website. Will it bring any duplicate content issue? Also one more question for example, consider i am running a review website, can i list the reviews that has been displayed in different websites to my review websites . Whether it will bring any copyright issue?
Reviews and Ratings | | WebOps-SEO0 -
Duplicate Google Plus Business Listings
Hi everyone, We have a client with duplicate Google Plus pages for two of their locations. The ones that are showing in search results for the most part are the ones we control, but we'd still like to report or delete the duplicates (which we do not control from our existing accounts). I used to notice the option to report a page as duplicate but no longer see that...any advice? Thanks!
Reviews and Ratings | | SUCCESSagency0 -
Localized vs Professional Images
When it comes to local directory sites such as Google+ Local for business, Yelp, Bing places for business, etc., what is everyone's opinion on the type of images that should be used? I am trying to decide if I want to use 10 professionally produced images (the same 10 will be used across hundreds of locations under the same brand across the country) or if each location should use their own unique 10 images that show localized images from that exact location. When it comes to profile completeness, I think each site does not care, as long as they represent your company well. However, I am curious if there are any case studies or the like that show that one image type is better to use over the other in terms of helping customers make decisions to contact your business or not. really appreciate any comments you have to share.
Reviews and Ratings | | dsinger0