Local Business Page Ranking Issue
-
**Concern:- **Please try to understand my concern. I'm not worried or talking about my ranking.
#1. Business Name - Law Office of Paul M. Marriett
Address - 308 West State Street #97 B, Rockford, IL 61101#2. Business Name - Law Office Of Brendan Caver, Ltd.
Address - 308 W State St #96, Rockford, IL 61101These are two business pages and both have different location as you can see in mentioned address.
If #1 (Law Office of Paul M. Marriett) ranked on any keyword then #2 (Law Office Of Brendan Caver, Ltd.) does not appear anywhere in result. That's not for a single keyword. Issue is running for all keywords Approx (8-10).
Keywords :-
DUI Lawyer Rockford,
DUI Attorney Rockford,
Criminal Lawyer Rockford,
Criminal Attorney Rockford,
DUI Lawyer Rockford IL,
DUI Attorney Rockford IL,
Criminal Lawyer Rockford IL,
Criminal Defense Attorney Rockford,Law Office of Paul M. Marriett ranked for upper mentioned keyword and you can see Law Office Of Brendan Caver, Ltd. is not appear anywhere in search.
.......................................................................................................................................................................................Keywords :-
Best Criminal Attorney Rockford IL,
Best Criminal Lawyer Rockford IL,
Best Criminal Lawyer Rockford,
Best Criminal Attorney Rockford,
Best DUI Lawyer Rockford,
Best DUI Lawyer Rockford IL,
Criminal Defense Lawyer Rockford,
Criminal Defense Lawyer Rockford IL,
Criminal Defense Attorney Rockford IL,Law Office Of Brendan Caver, Ltd. is ranked for upper mention keywords and Law Office of Paul M. Marriett is not appear anywhere in search.
Please check deeply and let me know. -
You're welcome, Jeenu, and good luck with the audit. It can be really fun wading into these kinds of details. You never know what you'll discover!
-
Great Thanks Miriam.
I will do same.
Have a great time ahead!
Thanks. -
Hi Jeenu,
Thanks for the reply. Okay, so your best bet at this point is to do a complete competitive audit of the company that is outranking your client, doing a side-by-side comparison of their metrics vs. your client's. This will enable you to form a hypothesis about what factors the competitor has that are stronger than your client's and that may be leading Google to favor that competitor over your client. You need to look at every possible factor so that you can form a picture in your mind of why the competitor gets to show at the automatic zoom level while your client is being filtered out. Is it domain authority, age of domain, citation consistency, reviews, links, etc? You'll have to be extremely thorough to start to get to the root of the matter.
Once you've formed your hypothesis, the second step will be to create a plan for your client to begin beating the competitor's metrics. Maybe your client will need more authoritative links, better GMB landing page URL content, etc. Every case will be different, so there's no shortcut for getting down into the trenches on this one and doing the research and analysis to form a clear plan.
Your goal: find what improvements your client needs to make in order to convince Google that his business is the one that deserves to be shown at the automatic zoom level, instead of being filtered out.
Hope this helps!
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
#. they are totally separate legal entities in same street.
Are both of these businesses your clients, or just one of them?
Only one. -
Hi Jeenu,
So that does, indeed, sound like Possum. I have a couple of follow-up questions for you:
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
-
Are both of these businesses your clients, or just one of them?
-
-
Greetings Miriam!
Hope you are doing great.I have tried the Zoom trick and found both business page is showing. Can you please suggest me the way to improve ranking of Second Business Page for First set of keywords.
Great Thanks.
-
Hi Jeenu,
Your scenario has all the earmarks of Google's Possum filter. Possum filters out business that share the same category and are in the same building or even the same couple of city blocks. The way to verify if this is Possum typically goes like this:
-
Search for your keyword and note which business is appearing on the map for it at the automatic zoom setting of the map.
-
Then, begin clicking on the zoom button, one click at a time. If the second business then appears once you've zoomed in a few times (it could be 5 clicks, 10, clicks etc.), then it's reasonable to assume that it's the Possum filter you're dealing with.
You can read more about Possum here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
Anecdotally, when I'm searching from my location in California, both Marriett and Caver are in the local pack, but I'm very far from Illinois. If you're seeing this behavior from a more local location, and the zooming tip does surface the second business for the desired keyword, it's likely Possum at play.
-
-
Greetings Christy
Thanks for your reply.#. Yes, I'm talking about Local Search Results.
If I search first set of keywords in Google.com then First Business Law Office of Paul M. Marriett (Business Name) showing in local search result and Second BusinessLaw Office Of Brendan Caver, Ltd. (Business Name) is not appear anywhere in search result.
Same way, If I search second set of keywords then Second business is showing in local search result and first business is not appear anywhere in local search.
Please find the image on given URL.
-
Hi jeenu_svs,
I'm not sure what your question is, to be honest. Are you asking why site #2 does not appear in search results at all when site #1 ranks high for the first set of keywords (and vice versa)? Is your concern limited to non-personalized local search results?
Thanks in advance for clarifying your question!
Christy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How I can improve Local SEO in 2018
Hi. I have already applied this strategy: Capture Your Space on All Local Business Directories. Leverage the Power of Local Link Building Focus on Reviews and Ratings Use Local Structured Data Markup What could I do to improve my strategy in 2018?
Reviews and Ratings | | martinxm1 -
Potential Ethical Conflict: Google My Business Paid Reviews
I've been sitting on this for a while due to The Busies. So if this is nothing new, feel free to lash me several times with a somewhat moist noodle. And in that event, I promise not to make it weird. 😉 I use the Rewards application, from Google. Long story short, you fill in some demographic information and you receive Google Play credit when you complete surveys. It's a nice way to get a book, app, or music for little effort. But after giving a friend of mine a ride to a local hotel, I've received multiple survey requests that relate to that hotel brand. And it asks me to drop a local review, for extra Google Play credit. How is that ethical? Their own docs clearly state there is no way to pay for better local ranking, but they also admit reviews can improve local ranking. So isn't soliciting reviews, for any sort of compensation, at least a bit unethical? What are your thoughts? Attached are screenshots of the solicitation and GMB documentation. w4hEe
Reviews and Ratings | | Travis_Bailey1 -
Local Search for Home Businesses
I'm a home based business. I know Google has cracked down on PO boxes and UPS locations. What is one to do if they work from home but don't conduct business with clients from their home office? How can I get an address that's Google-approved?
Reviews and Ratings | | FathomMarketing1 -
How to address reviews that show up in Google but come from a business's own website?
One of my clients has a competitor who has a fairly poor reputation based on reviews on Google and Yelp. But, this competitor allows people to review them on their own website, and their "4.8" rating based on 250+ "reviews" show up in search engine results. I assume they are using schema markup to encourage that. My question is whether there is anything we can do to report this to Google, or otherwise make sure the general public is not fooled by these reviews?
Reviews and Ratings | | irapasternack2 -
Google Local Reviews : Creating a Recipricol Reviewing Network
Hi All! I recently came across an invitation for a group on Facebook (created by an internet marketer likely trying to drum up business) that is designed to get a bunch of business professionals to leave reviews for each other (not knowing each other or having worked with one another in any way) in an attempt to build good review profiles on Google local for all. Obviously this is frowned upon, but is it actually dangerous at this point? Are there filters or methods Google has to identify and punish businesses for this type of activity? As someone who always tries to do the right thing, it makes my skin boil when the scammers in our industry use manipulative tactics like this and even more annoyed when they actually work! Look forward to any specific info you all have on this. -Ricky
Reviews and Ratings | | RickyShockley0 -
What are some powerful reviews websites for online-only businesses?
Looking for a small handful of places that I can lead customers to, following a transaction with my dot com (i.e., no brick and mortar presence) business, so that they can leave reviews Chiefly interested in the sites that Google is most likely to notice Thanks! 🙂
Reviews and Ratings | | ntcma0 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240 -
Wondering best ways to optimize for google maps/local listing
I'm wondering if there is any strategy to optimize a client to show up in the local listings. I assume a lot of this is tied to Google + / Google Places for Business. Is it possible to have a company show up in the local listings over a certain geographic area even if they are not technically addressed in that area? Any help is much appreciated. Thanks, Dan H.
Reviews and Ratings | | higherimages0