How would you deal with eCommerce sorts?
-
I am reviewing a website that has different activities, and there are many ways to sort them. The issue is that the website is essentially displaying the same information, but in different sorts. Take a look at this search page:
http://www.kijubi.com/AC-Fishing
You are looking for fishing trips here, but you can sort it by city, region, and category. I have decided to "no index" some of these sorts, but I am afraid they might be picking up some long tail traffic on the city and region sorts. For example, "newport beach fishing trips", something like that.
Any suggestions on how to deal with removing all of these duplicate sorts, while still maintaining the traffic that may be received by sorting with some long tail terms?
-
Nice answer
-
I'd expand on Ryan's suggestion as a consideration to just say that you need to be aware that Google continues to work on figuring out how to tap into AJAX accessed content. They may be bad at it now (they are), yet one day they could eventually have it figured out, at which point the duplicate content issue comes back.
Might not be in the next short while - maybe never, yet something to be aware of.
-
Good answer.
-
I would change the sorting to be dynamic, probably with AJAX. That way your users still get the feature but you're not duplicating your content across URLs. I'd target the long tail with landing pages, rather than re-sorted copies of my content.
-
we found ourselves in this very position and it was at a point where we were looking out for issues for a site not indexing.
We removed it but then again you find many examples where it isnt a major issue. Maybe try to combat that with canonicals ?
-
I always recommend clients implement either noindex/follow on sort methods, or block sorting altogether (the first choice being preferred). If there are specific sort methods that consistently provide valuable conversions, these can be considered to be set up as a separate "evergreen" link on the site, but where you would need to add unique content to the page - enough to ensure it reduces (as much as possible) the duplicate content factor.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a benefit to hiding words from Google on ecommerce sites?
I think we all know that ecommerce sites have a lot of repeating functional texts on them. Is there a benefit from hiding this text from Google's crawler? Take this page for example, http://storage3.static.itmages.com/i/16/0805/h_1470425505_1090542_224cc344d4.png Some of the most dense words on the page are "Add to cart", "Add to Wishlist", "New", and "Sale". Is there any benefit to hiding those words from Google? The method of hiding I am talking about is not cloaking, but this, https://www.google.com/support/enterprise/static/gsa/docs/admin/70/gsa_doc_set/admin_crawl/preparing.html#1076243 using the google:off index tag. So the content will be there still, but it will not be indexed.
On-Page Optimization | | LesleyPaone0 -
Image File Names for eCommerce?
Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
On-Page Optimization | | TheFlyingSweetPotato0 -
Looking for someone (not a huge company) to do SEO for my eCommerce Webshop.
Hi, the title pretty much explains everything. Just send me a message with an email adress and we'll get in contact! regards, Walter
On-Page Optimization | | Walterman0 -
ECommerce Filtering Affect on SEO
I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?
On-Page Optimization | | AndieF0 -
Dealing with a 404
Hi there, I have an error on one of my campaigns. It says that it gets a 404on this page: http://www.datasat.com/tetra/white-paper.htmlWEhjdAfgkh However, I cannot replicate the above URL as it doesn't exist on the site. The end of the URL has some spurious characters which I don't know how they got there. Has anyone any ideas about what's happening and how I can sort it? Many thanks
On-Page Optimization | | iain0 -
Large block of several thousand words on homepage of Ecommerce site - opinions?
I work for a local SEO company who are continually adding content to the home page of clients websites. While i do agree that it is a good idea to add content to the home page and to link to inner pages, the home page of several clients exceeds 6,000 or more words. Every month, an article based on a brand or category (which already has its own page which is optimised with an article) is added to the home page with links to inner pages. I have stressed that it is not a good idea to have so much content on the home page, and even more so that it shouldn't target all the same keywords. I have pointed out that many of the brand and category pages do not rank well for their keywords, whereas in most cases it is the home page which is ranking instead, which i have suggested this is because the home page is too well optimised for those keywords. What are your opinions on this? Are you for or against continually adding content (which already has its own designated page) to the home page of an Ecommerce website? I should also add that this content is within a drop down div box at the footer on some sites and just above the footer on other sites. The category and brand pages also have drop down divs with an article just below the header.
On-Page Optimization | | Kinsel0 -
ECommerce Site Breadcrumbs Best Practice
I'm working on an Ecom website and I was wondering - For breadcrumbs - is there an SEO and/or UEx preference when it comes to taking them back to the homepage? I have the option of going CATEGORY > SUB CATEGORY > SUB CATEGORY or HOME > CATEGORY > SUBCATEGORY > SUBCATEGORY Each example is hyperlinked except for the lowest level. Thanks
On-Page Optimization | | Blenny0 -
How should directories be set up on ecommerce?
I have a ecommerce site. I am trying to figure out the best layout for my directories. Here are my two options. Option 1. - Each directory in root domain. Carrying Cases - plastic.com/carryingcases/
On-Page Optimization | | PlasticandFoamPackaging
Case Type - plastic.com/casetype/
Specific Product - plastic.com/sproduct Option 2 - Put them in subdirectories Carrying Cases - plastic.com/carryingcases/
Case Type - plastic.com/carryingcases/casetype/
Specific Product - plastic.com/carryingcases/casetype/sproduct I know this is a very basic question but I am looking for the right answer. I keep getting conflicting answers from different sources.0