301 Redirect Old Established Site to New Business Model Site?
-
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc.
Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model.
Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
-
"I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc." Excerpt from question
"If the other site no longer need be used, I see no reason not to redirect."
I would agree, but she says nothing about not using the old site.
That's the issue - the other site already has traffic for more keywords than just the new domain exact match. So why kill all traffic that the client receives from the old domain? - and leave what in it's place? Reliance on Google to catch up?
-
Sorry but I have to disagree with you. The 301 at the beginning, it would be great just to decrease the initial work of authority and trust of the domain. Would greatly facilitate the start of work for the new domain. Start with a good 301 is fine. If the other site no longer need be used, I see no reason not to redirect.
-
With fairly decent traffic (and conversions) I'm assuming, I would probably build the new site out and keep them both up until the new site gains some "Trust and Authority" (links and index position) You can leverage the power of the old site to link out to the new site (targeted keywords of course) to expedite the process. I would want to keep the traffic flowing and try to make the transition as painless as possible for the client. After the new site has achieved some credibility in the eyes of the Search Engines, then you may consider your 301 option.
Exact matched domains usually rank very well initially anyway. Hope this helped.
This recommendation is based solely on your question of course. If there are other circumstances at play then my opinion may change.
-
Getting SEO in a new domain always requires much effort. A 301 redirect from one domain older, mostly from the same field, is great for the new one.
What should be evaluated:
• The strength of the old domain (PR)
• The amount of backlinks that he already has.
• The key words that he succeeds in the rankings.
• If it's worth keeping it in the air, knowing that if you do the 301, will transfer this relevance to the new domain.We must remember that the time domain is one of the factors and rankings in theory when you change a site telling Google and following the guides, you transfer this importance.
If you choose to actually do the 301. Be sure to follow the guidelines of google:
https: / / www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en
Hope this has helped.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best review sites for SaaS vendor
My client is a SaaS developer and I would like to begin some review acquisition activity. Just wondering if there is any knowledge out there with regards to what review sites google scrapes or uses as an indicator for such products (Yelp and Yellow pages not too helpful in this scenario). I have narrowed down Capterra, G2 Crowd and GetApp as having a good following - but any insights would be much appreciated.
Branding | | P.Myers0 -
Subfolder marketing issue - buying a new domain and 301 to subfolder on existing domain
Hello, I have a specific question and I'll try to be as precise as possible. I have a well ranked domain with good PA. When we were starting our new service I found out that for SEO purposes it would be best to put it under subfolder instead of subdomain or new domain all together because of PA that our domain has. Now, that went pretty well and our new service started appearing in SERPs and is improving rapidly since our link builing strategies were quite sucessful. But there is a problem - we can't advertise our service with a link like this - www.domain.com/subfolder. It's just really messy. And I was wondering if we buy a new domain and 301 redirect it to our subfolder what impacts will that have? If people start linking us as www.newdomain.com will it pass all the juice to www.domain.com/subfolder? Marketing wise I see a lot of benefits using newdomain but I'm afraid it can have SEO downsides and I'm asking for your help to clarify these. Thank you in advance, Best regards, Ivan
Branding | | mintmediadu0 -
Really, what are the benefits of creating a Google Brand page for an e-commerce site?
We have a jewellery store client who already have a Google My Business page set up for its store front business. Should we also create a Google Brand page for its e-commerce site (which has a different business name to the jewellery store)? This client already has a pretty robust Facebook profile. Is it worth it maintaining a Brand page then - since it targets Google plus users?
Branding | | Gavo
And what are the chances of a Brand page appearing on search results when you're not a Nike or a Calvin Klein? Thanks heaps in anticipation of your response.0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
What would you do before starting a new online business in the financial field?
Hi, What would do before you starting a new online business in the financial field for preventing reputation issues and start to branding your new company name? Which services / tools would you choose to use? Thanks in advance.
Branding | | JonsonSwartz0 -
Using Multiple Locations for Google Business/Maps
Hey MOZers, I currently work for a company with several other offices in other countries. Is it possible to set-up Google 'Business' and Google 'Maps' pages so when a user in a given country queries 'our business' on either Google 'Search' or Google 'Maps' they will receive the relevant business information for that country. For example, if an internet user in Canada enters a query for 'our business' in Canada (and we have an office in Canada) is there anyway to set up our Google Business page and Google Maps page so that user receives the contact information for the Canada office, rather than the US office? Conversely, if someone in the United States enters a search query for 'our business' is there a way to set it up so that the user receives our address in the states?
Branding | | NiallSmith0 -
Will new site have any effect on main site ?
Hi, We have a successful ecommerce site at www.printerbase.co.uk but we are now branching out and will soon be offering services which we are going to do through a different website with a possible URL of something like www.printerbasesolutions.co.uk so my question is, will having two websites containing the word printerbase have any negative effect on the ranking of www.printerbase.co.uk or would we be better having a completely different URL? The new site is not going to have any ecommerce functionality it is going to be more about offering the services we can give to clients and encouraging them to get in contact with us. Thanks BigJoe
Branding | | BigJoe0 -
How do you get reviews from a local review site to show up in Places?
Does anyone have any experience with getting a local review site to show up when it is turning out tens of thousands of reviews on local companies in one specific industry (no not restaurants) (Insurance agents, etc.)? Is there a submission process for Google? Thanks mozzers
Branding | | RobertFisher0