301 Redirect Old Established Site to New Business Model Site?
-
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc.
Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model.
Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
-
"I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc." Excerpt from question
"If the other site no longer need be used, I see no reason not to redirect."
I would agree, but she says nothing about not using the old site.
That's the issue - the other site already has traffic for more keywords than just the new domain exact match. So why kill all traffic that the client receives from the old domain? - and leave what in it's place? Reliance on Google to catch up?
-
Sorry but I have to disagree with you. The 301 at the beginning, it would be great just to decrease the initial work of authority and trust of the domain. Would greatly facilitate the start of work for the new domain. Start with a good 301 is fine. If the other site no longer need be used, I see no reason not to redirect.
-
With fairly decent traffic (and conversions) I'm assuming, I would probably build the new site out and keep them both up until the new site gains some "Trust and Authority" (links and index position) You can leverage the power of the old site to link out to the new site (targeted keywords of course) to expedite the process. I would want to keep the traffic flowing and try to make the transition as painless as possible for the client. After the new site has achieved some credibility in the eyes of the Search Engines, then you may consider your 301 option.
Exact matched domains usually rank very well initially anyway. Hope this helped.
This recommendation is based solely on your question of course. If there are other circumstances at play then my opinion may change.
-
Getting SEO in a new domain always requires much effort. A 301 redirect from one domain older, mostly from the same field, is great for the new one.
What should be evaluated:
• The strength of the old domain (PR)
• The amount of backlinks that he already has.
• The key words that he succeeds in the rankings.
• If it's worth keeping it in the air, knowing that if you do the 301, will transfer this relevance to the new domain.We must remember that the time domain is one of the factors and rankings in theory when you change a site telling Google and following the guides, you transfer this importance.
If you choose to actually do the 301. Be sure to follow the guidelines of google:
https: / / www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en
Hope this has helped.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
Business Rich Snippet
This is probably a trivial question for most here, but I wanted to try a rich snippet with our logo. I put in the code at www.waikoloavacationrentals.com/kolea-rentals I would appreciate it if anyone could give me feedback as to if it was done correctly. I would think this is pretty common, but have not seen many articles out there about a business logo. Most of what I have seen is to display a person or a product. Thanks,
Branding | | RobDalton0 -
What marketing/branding services can you recommend to get more awareness of my site?
I am a programmer, not a marketing or social media genius. It also takes A LOT of time to market your website properly. Are there services that people can recommend that can help get my site out there and known to people more. I am always working on the SEO part and that takes time to improve. Just looking for suggestions. Thank you!
Branding | | BrickPicker0 -
High Ranking site with very low amount of texts, HOW?
Hi All, As I was surfing the net, I recently encountered a beautiful and well known site - indochino.com An e-commerce site that sells custom made suits and shirts.
Branding | | BeytzNet
They do not have a brick and mortar store, just the site and built an amazing reputation in about two years (maybe less). The question is....
HOW do they rank high in competitive niches like suits with practically no texts in the website?
Is it "ONLY" because of the amazing UI and Links?
(I thought texts is the king...) There is no blog or any other visible content area besides for the product pages and a couple of explanatory sections which are also with not that much texts... Thanks!0 -
What is the impact of the new google+ share button on SERP
Hello mozzers, I'm currently wondering what will be the impact of the new social signal ( Google+ Share ) on SERP an organic traffic. As we all know by now , Facebook share have an higher social signal authority then the Facebook like on SERP @Randfish posted some great info at: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings Since Google rolled out the new Google+ Share social signa at : https://developers.google.com/+/plugins/share/?utm_source=blog&utm_medium=gplusdevelopers&utm_campaign=shareplugin I was wondering if somebody had the chance to do some clear testing on the SERP impact of this new social signal even if its a fresh addition to the social signals. Best regards, Yan Desjardins - Online marketing manager
Branding | | SherWeb0 -
Is Google having trouble determining between two of my brand sites
I have a couple brand sites that our company uses and a couple of weeks ago one started to suddenly show up in the #1 position while searching for the other site via its brand. If I search for "collegexpress" our other site careersandcolleges.com is in the #1 possition. If I search for "collegexpress.com" it shows carrersandcolleges.com's title and description but links to www.collegexpress.com Could I have something messed up or is google confused with our two sites? In the past I am told that CollegeXpress referred to the careersandcolleges.com page but that has been there for many many years and this SERP change only started to show the first week in march of this year. I looked and there are a handfull of anchor text links from external sites using some form of the "CollegeXpress" brand linking to www.careersandcolleges.com but not that many, and they are not new. If I do a search the other way for "careersandcolleges" I see it correctly return is own site #1 but www.collegexpress.com is shown to me as #3. I checked and we dont have any redirects or mod rewrites between the two sites. They are on two different IPs Any help that can point me in the right direction would be greatly appreciated. Thank you.
Branding | | GeorgeLaRochelle0 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0