301 Redirect Old Established Site to New Business Model Site?
-
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc.
Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model.
Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
-
"I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc." Excerpt from question
"If the other site no longer need be used, I see no reason not to redirect."
I would agree, but she says nothing about not using the old site.
That's the issue - the other site already has traffic for more keywords than just the new domain exact match. So why kill all traffic that the client receives from the old domain? - and leave what in it's place? Reliance on Google to catch up?
-
Sorry but I have to disagree with you. The 301 at the beginning, it would be great just to decrease the initial work of authority and trust of the domain. Would greatly facilitate the start of work for the new domain. Start with a good 301 is fine. If the other site no longer need be used, I see no reason not to redirect.
-
With fairly decent traffic (and conversions) I'm assuming, I would probably build the new site out and keep them both up until the new site gains some "Trust and Authority" (links and index position) You can leverage the power of the old site to link out to the new site (targeted keywords of course) to expedite the process. I would want to keep the traffic flowing and try to make the transition as painless as possible for the client. After the new site has achieved some credibility in the eyes of the Search Engines, then you may consider your 301 option.
Exact matched domains usually rank very well initially anyway. Hope this helped.
This recommendation is based solely on your question of course. If there are other circumstances at play then my opinion may change.
-
Getting SEO in a new domain always requires much effort. A 301 redirect from one domain older, mostly from the same field, is great for the new one.
What should be evaluated:
• The strength of the old domain (PR)
• The amount of backlinks that he already has.
• The key words that he succeeds in the rankings.
• If it's worth keeping it in the air, knowing that if you do the 301, will transfer this relevance to the new domain.We must remember that the time domain is one of the factors and rankings in theory when you change a site telling Google and following the guides, you transfer this importance.
If you choose to actually do the 301. Be sure to follow the guidelines of google:
https: / / www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en
Hope this has helped.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.com or .me for freelance business?
Hey there, Which domain do you think is better and why? (1) surnamename.com or (2) surname.me? Since Google treats both the same in terms of the rankings, my biggest concern is about the branding. (1) is longer but is .com (people usually see .com as more trusted one). (2) is shorter, easier to remember, but less tech savvy people might be confused with .me. Purpose of the site is personal/freelance profile. Other domain versions are already taken. Shoot the ideas! Cheers, Martin
Branding | | benesmartin2 -
Best way to structure a new company blog with multiple existing individual country sites?
Hi, we have a client who have multiple business websites .co.nz, .com.au, .co.uk, .com which all have unique content intending to rank in each country. These sites are on a CMS that has a blog function capability. Should we set up the blog on one of these country sites then link to other sites when appropriate? OR Is it best to set up a new blog on something like Wordpress (or what?) that takes all blog posts from all countries and then links out to the relevant sites when appropriate. So the new blog becomes the content hub and creates its own Google power to then pass when appropriate to the various country sites? Any suggestions welcome especially from people who are currently doing either of these methods, and have experienced the results both positive and negative of the different approaches. NB: there will be about 20 staff creating a blog post on a topic relevant to them per month each once blog is live.
Branding | | OnlineAssetPartners0 -
If someone leaves a review on a website, is there any way to syndicate this out to 3rd party review sites?
a client of mine receives loads and loads of review on their website but few on 3rd party review type sites. i want to be able to push reviews left on client site out to these other sites. is this possible?
Branding | | Christoffa0 -
Considering Switch to old Domain - Any Bad Karma?
So here is the issue. I am working with a company that used to have a branded domain. Then they split the domain into two separate keyword rich domains and tried to change branding to match the keyword rich domains. This made for a really long brand name that is difficult to actually rank for as it is mostly hi traffic key terms and also created brand confusion because all of the social accounts still operate under the old brand name. We are considering a new brand initiative and going back to the original brand name as it better meets our business objectives (they still get traffic from branded searches under the old brand) and the old branded web domain. My question is if there is any added risk in going back to an old domain that has been forwarded for the past 2 years to the new domain? I know the risks and problems of a domain name change, but I am not as certain about the added complication of moving back to an old domain and essentially reversing the flow of 301's. Any thoughts? Cheers!
Branding | | prima-2535090 -
Content Marketing for E-Commerce Sites
Let's have a real discussion about content marketing for B2B and B2C e-commerce sites. As an SEO/inbound marketer (these days, I'm not sure what to call myself other than my first name), it's part of my job to keep a pulse on what's going on in the online marketing community. My daily routine starts with checking several sites for news/discussion (Moz, Inbound.org, SearchEngineLand, etc). Anyone actively involved in the community knows the word "content" appears in more articles than any other word (ok, maybe there a few others). Want to increase brand awareness? Generate content. Want to drive more traffic to your site? Generate content. Want to build quality links? Generate content. Want to discover the Higgs particle before the physicists? Generate content (and distribute to the right audience, so not to the chemists - ok maybe to the chemists, they're a related audience). Content, content, content, we're told! Yes I did see the Rand's WBF from a couple months back about content-less marketing, but frankly his suggestions fall under the traditional model of advertising and word-of-mouth. We're online marketers baby, we're expanding and changing the traditional model - with content! Enough of content marketing about content marketing. Let's see some content marketing for the small B2C, mom n' pop client who sells gardening tools. Let's see the amazing infographic you made for your local pizzeria client that drove traffic to their site. Let's see the Q+A discussion thread you identified and contributed to as means to display 'market leadership' in your niche of home air purifiers. Look, I love the idea of content marketing to increase brand awareness and drive traffic. Displaying market leadership by answering questions and offering something beneficial to your target audience should be the way to grow business (along with having a good product/service, I guess). But it's much easier said than done. And to be clear, I never expected otherwise. The motivation for this post was to start a discussion about real-world, applied content marketing, not content marketing about content marketing. Let the conversation begin.
Branding | | b40040400 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
How to get Google to link external review sites in Google Places
Hi, I have several company profiles in Google Places and Google Sites, I also have the same profiles for those companies in review sites like Yelp! and so on. I have seen that other sites have links on the bottom where Google points to those external review sites, but that doesn't happen for me yet, is there a way to tell Google that I have profiles on other review sites so they can link them or is it Google whenever they find them that will link them? Here's an example: http://maps.google.com/maps/place?cid=14126341780178539960&hl=en At the bottom you'll see that it says: Reviews from around the web Now this is one of mine: http://maps.google.com/maps/place?cid=12168877126282825032&hl=en Now how do I get that line at the bottom provided that I know there are reviews out there in other sites? Is there something I can do? Or is it all about Google doing it whenever they see fit? Thank you!
Branding | | tass0