What is the best way to analyze all of the outgoing links from a website to determine which links are not beneficial?
-
I've recently been tasked with the SEO on an old site that was ranking somewhere on page two for desirable keyword phrases. The site was taken completely offline for a few months and started ranking on page one for the same desirable keyword phrases. The site has a lot of link partners and I think that some of the links from the site are going to undesirable pages and I'm looking for the best way to get rid of the links that are hurting the sites rankings.
-
lol well that would be a niche where you'll get some link troubles. But yes you're right it's very likely that some of those outgoing links are causing the issue. Any site that is spammy or in a spammy neighbourhood needs to be removed. Do you really need to keep any of them? Reciprocal links really don't do a lot for you anyway.
-
Unless it really got an enormous boost just from having only incoming links for a couple months, the only other reason for the drop is if the site is being penalized in the rankings for linking to undesirable sites.
The only thing is... none of the links are obviously "more bad" than any of the others. They all seem pretty iffy, but the adult industry is mostly shady anyway, and it's just difficult to tell with some of these.
Also, this is more of a favor so I don't want to spend an enormous amount of time checking things.
-
It's an adult site and I'd rather not share the link, actually. It's difficult to get links of any kind with that type of content, but there have been many reciprocal and three-way link exchanges in the past. There are literally dozens of links, but none of them seem to be from link farms. A couple from shady directories, but not farms.
-
I would utilize Open Site Explorer and spend some time evaluating each link. (unless you have 1,000's of them).
Make sure none of them are spammy sites with low MozTrust and keep only the ones that are relevant to your site.
And since you mentioned link partners, I would also evaluate all the incoming links. Interesting how when the site was taken down for a couple of months it actually jumped up in rankings. Sounds like this happened because some bad links where removed.
-
When you say it has a lot of link partners, do you mean it has swapped links with a bunch of link farms?
Can you share the site address, I reckon it will be easy to spot which ones to keep and which to get rid of.... keep the ones to relevant content for a start
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Website & DA Score
We are preparing to build a new website for a branch of our company. According to Neil Patel (whom I highly respect) our DA should come in around 30 (categorizing us as a startup, see chart below). So I ask: Why do our current sites DA Score below 30? (20 & 29 respectively) Our sites were redesigned in 2013 and are responsive, pass the Google Mobile Friendly test and I've improved load speed by over 25% by compressing images. I have used Moz as guidance for 10 months on both 7 + yo sites, HP.com is 14 yo, our pages score in the high 90's and I have disavowed bad backlinks for 6 months (now only every other month). I thought we would be in or close to the 50 range by 2017 after a solid year of improvements, but I don't see that happening. Our scores go up a point or two, then back down, we have floundered 2 points either way for 10 months. Most important question: What do I do now to raise our DA? Lastly, my plan is to take all the lessons learned from the past years and apply it to the new site, measure the success and then redesign the other two sites in accordance to the new model. But that may be a year away. KJr www.heritageprinting.com www.heritageprintingcharlotte.com | DA | Rating |
Moz Pro | | KevnJr
| 1-10 | Poor – Your site is young and weak. You have a lot of growing to do. |
| 11-20 | Decent. Your site isn’t stellar, but you’re doing better. It would be good to grow. |
| 21-30 | Fair. Your site shows signs of SEO, but there are many things you can and should do to improve. |
| 31-40 | Competitive. A lot of startups find themselves in this DA range. It’s not bad, and you’re beginning to get close to the sweet spot. |
| 41-50 | Good. Now, you’re getting somewhere. This is a nice place to be, and many good e-commerce sites find themselves squarely in this category. |
| 51-60 | Strong. As you swing out of the lower half of the scale, you’re beginning to get much healthier. This is a good place to be. |
| 61-70 | Excellent. A DA at this level represents a great site with a lot of recognition, a lot of link backs, and a considerable authority in its niche. Many .edus are in this space. |
| 71-80 | Outstanding. You’re dominating in the SERPs and owning your niche. Quick Sprout is a 73. |
| 81-90 | Very outstanding. You’re in the upper echelons of authority. You can consider yourself to have arrived. |
| 91-100 | Rare. These sites are household names — Wikipedia, Facebook, New York Times, etc. Your site will probably never attain this level. Only a miniscule fraction of a percentage of sites on the Internet ever get this high. | https://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/0 -
Best Metrics but Consistently Outranked
I am hoping someone could help us determine why we generally rank quite poorly compared to our competition, despite leading in every single Competitive Metric. We get outranked on a term where the Page Grade gives us an "A", and we best the competitor on each of the metrics. Where would those with more experience suggest we start looking? rank.jpg
Moz Pro | | Yardboy0 -
Why are inbound links not showing?
I run the site http://www.eurocheapo.com and am finding that many inbound links are not showing up in OSE and on the toolbar. For example, check out this hotel review: http://www.eurocheapo.com/paris/hotel/hotel-esmeralda.html In OSE it shows only 2 links (from 1 domain), which is crazy. It has dozens of inbound links from many different domains (links:http://www.eurocheapo.com/paris/hotel/hotel-esmeralda.html). I notice this all over my site. Pages that we link between are also showing no internal links -- which is easy to disprove. Was there a problem with this crawl? Or is the problem in our code? Many thanks for your help, Tom
Moz Pro | | TomNYC0 -
Seomoz research tools question for inbound links
What is the best seomoz tool and or indicator within a tool for checking on a link (directory or article site) to evaluate whether or not you would actaully want a link from them? Any way to see if google penalizes them for there tactics or if that can hurt me by them linking to me or whatever? I am at the beginning of a link building mission, but want to ensure that I do it methodically and correctly as possible based on the combines wisdom of this community. Thanks for your help, Steven
Moz Pro | | sfmatthews0 -
Broken Links and Duplicate Content Errors?
Hello everybody, I’m new to SEOmoz and I have a few quick questions regarding my error reports: In the past, I have used IIS as a tool to uncover broken links and it has revealed a large amount of varying types of "broken links" on our sites. For example, some of them were links on my site that went to external sites that were no longer available, others were missing images in my CSS and JS files. According to my campaign in SEOmoz, however, my site has zero broken links (4XX). Can anyone tell me why the IIS errors don’t show up in my SEOmoz report, and which of these two reports I should really be concerned about (for SEO purposes)? 2. Also in the "errors" section, I have many duplicate page titles and duplicate page content errors. Many of these "duplicate" content reports are actually showing the same page more than once. For example, the report says that "http://www.cylc.org/" has the same content as "http://www.cylc.org/index.cfm" and that, of course, is because they are the same page. What is the best practice for handling these duplicate errors--can anyone recommend an easy fix for this?
Moz Pro | | EnvisionEMI0 -
Best way to use OSE Advanced Reports (Repost after Q&A issues)
I can see that Open Site Explorer's Advanced Reports feature is very powerful in terms of sifting through large amounts of link data, but does anyone have any useful tips on how to get the most out it? I want to use my 5 reports a month, but I want to make to maker sure I'm making the most of that allowance.
Moz Pro | | seanmccauley1 -
Trying to understand how a website is getting higher than me with less links
Hi i am new to seo and trying to teach myself the best way to improve a site and the best way to use the tools on seomoz. The problem i have is. i am working on a page at the moment on a site. the page is called weight loss hypnotherapy http://www.clairehegarty.co.uk/weight-loss-hypnotherapy and i have around 130 links going to the page where as a site which is much higher than me in google has only around 5 links. I cannot understand with being new to seo how this can happen, can anyone please explain what i need to do to improve my ranking please. here is the site i am talking about that is higher than me www.weightlosshypnotherapy.co.uk/ any help would be great can anyone also give me a good example of a page before it has been optimised and a page after it has had this done.
Moz Pro | | ClaireH-1848860 -
Is there any way to change the domain in a campaign here?
When I started the campaign I used site.com but now I have an external blog at blog.site.com and is hosted on tumblr. This site gets lots of errors showing on the campaign because insists on following no-follows. If I change the campaign to www.site.com then blog.site.com will not be part of the campaign. It does say in the help that it will NOT track sub-domains, but it does and hence my problem. So, I am not sure if the rest of the info there is old. 'Does the Web App track the subdomains of my campaign’s domain?
Moz Pro | | oznappies
A. Unfortunately we do not currently track subdomains as a part of the
domain you enter. Instead, you must create another campaign slot for any
subdomains you wish to track.' Any ideas on where or how to do this?0