What is the best way to analyze all of the outgoing links from a website to determine which links are not beneficial?
-
I've recently been tasked with the SEO on an old site that was ranking somewhere on page two for desirable keyword phrases. The site was taken completely offline for a few months and started ranking on page one for the same desirable keyword phrases. The site has a lot of link partners and I think that some of the links from the site are going to undesirable pages and I'm looking for the best way to get rid of the links that are hurting the sites rankings.
-
lol well that would be a niche where you'll get some link troubles. But yes you're right it's very likely that some of those outgoing links are causing the issue. Any site that is spammy or in a spammy neighbourhood needs to be removed. Do you really need to keep any of them? Reciprocal links really don't do a lot for you anyway.
-
Unless it really got an enormous boost just from having only incoming links for a couple months, the only other reason for the drop is if the site is being penalized in the rankings for linking to undesirable sites.
The only thing is... none of the links are obviously "more bad" than any of the others. They all seem pretty iffy, but the adult industry is mostly shady anyway, and it's just difficult to tell with some of these.
Also, this is more of a favor so I don't want to spend an enormous amount of time checking things.
-
It's an adult site and I'd rather not share the link, actually. It's difficult to get links of any kind with that type of content, but there have been many reciprocal and three-way link exchanges in the past. There are literally dozens of links, but none of them seem to be from link farms. A couple from shady directories, but not farms.
-
I would utilize Open Site Explorer and spend some time evaluating each link. (unless you have 1,000's of them).
Make sure none of them are spammy sites with low MozTrust and keep only the ones that are relevant to your site.
And since you mentioned link partners, I would also evaluate all the incoming links. Interesting how when the site was taken down for a couple of months it actually jumped up in rankings. Sounds like this happened because some bad links where removed.
-
When you say it has a lot of link partners, do you mean it has swapped links with a bunch of link farms?
Can you share the site address, I reckon it will be easy to spot which ones to keep and which to get rid of.... keep the ones to relevant content for a start
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content : what are best solutions
Hello i am a beginner in website, I got my first report the report saying that there are some duplicate content. I would like to know What can I do to solve that issue ?
Moz Pro | | Dieumerci0 -
Specific external links
So...we have an A+ rating with the BBB and have for some time. We have a link from their page. We also use sites like pricegrabber and reseller rankings and have links from those. What I can't figure out is why links from the BBB and Pricegrabber don't even show up in open site explorer but the reseller ratings links are everywhere. The BBB one is easily the oldest and the other two are roughly the same age (i.e. at least a couple years old.)
Moz Pro | | Greatmats1 -
Social pages not lining up with my website/listing
Hi! Newbie here... 🙂 On my Moz report and I have been told that my social sites are not lining up with my webpage. Any tips on getting this done? Also on my Moz Analytic report, I've added my social sites but only facebook is coming up... Any tips would be appreciated!!! Thanks!
Moz Pro | | fullerton0 -
OSE vs google webmaster link data
Hiya experts, I am trying to understand the OSE. One thing I noticed is that OSE shows 12 linking root domains to our site. However, google webmasters show more than 90(that have kinks to pages on our site). And these are not new links, some of these date back to Apr 2011. Is there something very obvious I am missing here? Thanks for your help. Regards, Raman.
Moz Pro | | ramangarg0 -
How To Solve Too Many On-Page Links In Blogger?
Hi, I Have An Issue Too Many On-Page Links In My Site And I Saw That There Are More Than 300 On Page Links On My Home Page URL. My Site Is Hosted On Blogger. So Please Tell Me How To Fix This Problem In Blogger.
Moz Pro | | MaherHackers0 -
How often do you update Link Analysis tool?
Wondering how often SEOMOZ updates their Link Analysis pages? I have had the same status for a month or so - although I know we have added links, etc.
Moz Pro | | findachristianjob0