Google+ Business Profile, Places, Company, or Brand
-
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these?
To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
-
This is what I said in my post, was I not clear enough?
"Personally I would have a single Google+ account for your business"
"You could then add each of your offices to Google Places as separate entities, to target the different areas"
-
True, Ben. Well...you know Google...they change their policies frequently, so this might change at some point, too. If they handle + at all the same way that they've handled Places, changes are certain to happen in their guidelines and policies over the years.
-
Try a local business page for each site and one company or brand one to cover general company things that aren't specific to each office.
-
I would have thought Google would have allowed you to change it. What if you stopped being a local business and grew to be international, surely you would want to change your profile type from 'Local business' to 'Company, Institute or Organization'.
Are Google assuming then, that companies will only ever be one type of business? Seems a little short sighted to me.
-
Hi Ben,
According to this article, you can't change the category once you've set it:
Good question, BTW.
Miriam
-
Is there a way to change your google+ profile type after the profile has been created? So change from a local business to a company/institution/organization page?
-
Hi Llya, As you mentioned in the question that you have a company with 2 offices. SO It would be better to choose a category of Company, Institution & organization.
I would like to recommend you the company category because Local Business or Place is for hotels, restaurants,places, etc & Products or brands is for apparel, cars, electronics and financial services.
Thanks
-
Hi Ilya,
This is the first time I've had this question come up, and unfortunately, Google+ for businesses is still so new-ish that I can't find any convincing documentation that speaks to the benefits/drawbacks of opting for any of the 3 different categories you've cited.
My belief is that you would be best to go with the Local Business category, especially if you are taking advantage of Google Places for your business model, but I need to be clear that this is based on my early opinions on this and not on any sources I can cite or data that has been aggregated. Sounds like good material for a blog post!
I will leave this thread as 'unanswered' in case any of our members have a different opinion to share. So far, in Local, every local business I've worked with or heard about is choosing the Local category...but you may have some other reasons specifically relating to your company that would pull you towards choosing one of the other options. Without knowing more about your business model, and without more documentation on this topic to study, I think we're all making those early-days type of decisions right now with Google+
Miriam
-
Personally I would have a single Google+ account for your business (with a link from both sites going to the same profile). You could then add each of your offices to Google Places as separate entities, to target the different areas.
You could list them on Google Places as:
<company name=""><street>, East Coast</street>
<state>,</state></company><company name=""><street>, West Coast
<state>,</state></street></company>As far as what type of profile you choose I can't really comment on the differences between a local business page compared with a company page. To me 'Company, institution, or Organization' would be a single world-wide entity, whereas a 'Local Business or Place' would be a business with a single shop or a place of interest.
I would say that after a good 30 minutes of looking around on the Internet and Google help pages its a bit unclear as to what the difference is between the profile types, but I hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn Profile Pictures in Search
Has anyone else noticed profile pictures alongside LinkedIn profiles appearing in search, similar to websites with Google authorship enabled? I saw this happening briefly today across multiple verticals and the images seemed to be a bit larger than authorship images. It was also strange that this was happening for some profiles and not others (number of connections appeared to be irrelevant). I didn't get a chance to grab a screen cap before it was gone, but I thought this was interesting and hadn't seen it discussed anywhere else.
Social Media | | sandlappercreative0 -
Makeoverfor our Facebook page titles! question about open graph and Google
Hello, We have two Facebook pages for our company, one in English and one in Arabic. A few weeks ago we wanted to change the Facebook page titles but this option was not allowed for both pages. Now Facebook is giving us an option to change the title for both pages: We had a lengthy discussion regarding the best way to name our Facebook pages. Currently our Facebook pages titles are: For the one in English: "X" ( X - our brand name in English*) For the page in Arabic: "X - Arabic" ( X- our brand name in English*) We agreed to change the title for the page in English to: X - (The main 3 keywords in our brand's field in English) ( X - our brand name in English).* for the Arabic page we suggested to change the title to: X - (The main 3 keywords in our company field in Arabic)** ( X - our brand name in English).* **** We will translate the main 3 keywords to Arabic** We have a few questions: - How does the search work in Facebook? Does the open graph algorithm take into account the page's content and/or its title and description? - Is there any preferred way to name the Facebook pages? We were debating using the company's slogans versus the main keywords for our brand. ? Or should the title contain just the brand name? - What components of the Facebook page title and URL affect our page's visibility in Google for a search on our brand name? It's important to mention that Google currently does not show the Arabic page in the 1st page in Google. Thank you in advance for your help!
Social Media | | JonsonSwartz0 -
Merging Google+ Pages and Google+ Local - how?
A client is one brand with several locations. Previously, we had created a Google+ Page for each location - now we're finding out that we should have created only one brand page with a Local page for each location. Two questions: Is this correct? Do we create a brand PAGE, with separate LOCAL profiles for each address If yes, is there a way to merge the work that we have already done on the pages to the Local profiles? We don't want to lose the followers and updates that we've made to these pages. Thanks for the help!
Social Media | | RachelEm0 -
Setting up Google + Business Pages for Multiple Clients
I am looking at setting up several of my clients with Google Plus pages for their businesses. What's the best practice for doing this? Should I have a separate Google Account for each and set up the Business Page under that account? Are you allowed to have multiple Google Accounts manage a single Business Page - i.e., can I turn it over to the business without having to relinquish my control or give them access to the account I made? Any good tutorials on getting started with this? Thanks! Tom
Social Media | | TomBristol0 -
I am the only one at my company responsible for SEO
This includes onpage, blogging, social media, link building, content creation, reporting, etc Etc ETC!!! The company I work for has about 100 employess and we are an eCommerce company. I have recently taken over all the SEO duties, as the person before me left. In the past we relied heavily on link building but that seems to be losing steam with Panda and Penguin. Is it even possible in this day in age for one person to keep a company afloat in the competitve SEO world? If so, what should I devote most my time to?
Social Media | | joebuilder0 -
Bringing a Google+ business page and a Google+ Local (Places) page together
We have a Google+ business page @ <cite>https://plus.google.com/105699067779457680386</cite> (therefore the managers of that page log in with their personal Google accounts to use Google+ as the business page). We had/have a Google Places listing tied to our company Google account, and that does show up in Google+ Local. I simply would like to marry the two so they can live together in perfect harmony. But that does not seem straightforward at all. If I'm logged in with our company Google account, I am asked to "join" Google+, but I don't want our company to be a "person" on Google Plus (just a Business Page). If I'm logged in with my personal Google account, and switch to using Google+ as our business page, and then click to claim/edit our Google+ Local listing, that doesn't work because I'm not logged in under our corporate Google account. It's an Internet mystery. Mozzers, assemble!
Social Media | | SamTurri0 -
Social Media Approaches for a Pest Control Company
Hi Everyone, I am working with a pest control company that is looking to branch out into social media. Their primary goal is to connect with their existing customers to improve retention. The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis? Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement? Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans. You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call. Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.
Social Media | | brianspatterson2 -
Open Graph Tags Being Spidered By Google?
Do Facebook Open Graph tags get spidered by Google? I have a site I'm looking at and they've implemented these tags on the entire site, but with the same title and description on every page. I'm assuming if you use these tags, give each page their own unique tags. But do these have an effect on rankings at all? Does googlebot see them and take them into account?
Social Media | | MichaelWeisbaum1