Trading longer load time for greater link potential
-
How do you approach balancing load time with making a page linkworthy?
For example, if you create a page with a lot of rich media like infographics, images, videos, and audio, this will probably increase page load time but it will be more likely to earn links.
-
I put everything that I have into the page.
Six nice photos, two videos, a couple of charts and 3000 words - plus ads.
Be sure that you optimize the photos and have a good server with caching.
-
Like Sean said, people have no patience on the web. Load time is important across the board for users _and _search...not just search. Something that takes forever to load probably won't be link worthy (or share worthy) as a result and even if you do get links or share, it may not rank as well either because of the slow load.
You probably should rethink your content or design and strip it down to the basics. But also do whatever you can to speed up a feature-rich page. With all the services available (most for free or low cost), there are lots of ways to speed up your pages.
If it is really image heavy, something like jQuery lazy load (http://www.appelsiini.net/projects/lazyload) is awesome. If you are using a lot of jQuery or other dynamic libraries, pull in the content from Google's libraries (https://developers.google.com/speed/libraries/devguide) to take advantage of caching. If you have a lot of custom JS, minify it (http://www.minifyjs.com/javascript-compressor/). Also, I've had luck with Cloudflare (http://cloudflare.com) as well in speeding up really feature-rich pages.
Hope that helps.
-
Would rethink the design of the page. Are there any better ways to design the page? Could you leverage lightbox? Screenshot the videos and have them target=blank? Granted not every solution is ideal but if you must cram a ton of things on a page that will cause insane load time you also have to consider the fact of if it is a long time period, it will tick people off and thus not be as link worthy as you may think.
People on the internet have practically 0 patience...just remember that when coming up with your plan.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
Are bad links the reason for not ranking?
Hello Moz community. I'm looking here for some input from the experts on what could be wrong with a site I'm working on. The site is in Spanish, but I'm sure you'll get the idea. We want to rank the site first page on Google Mexico (www.google.com.mx) for the keyword "refacciones Audi" and some other brands (refacciones = replacement parts would probably be a good translation, just FYI). Now, our page hasn't been completely optimized, so in my mind it's OK not to be on first page yet. However, our main competitor is ranking first page for all the keywords we want to rank for, but when you check their site, you'll find there is hardly any content, no keywords are being used in their content, all pages have the exact same title and meta description, their catalog is in a completely different domain. In short, no SEO whatsoever. Looking at Moz data, our site has a DA of 26, while our competitor's has a 10. They have no external backlinks at all, while we have a few hundred. This leaves me scratching my head: how can a completely non-optimized site outrank us? I decided to check our backlink profile, and a previous SEO agency seems to have built MANY fake blogs with lots of backlinks with rich anchor text. Quite a big percentage of our backlinks are of this kind, so this is the only thing I can think can be affecting our ranking. Will disavowing be our solution? If you'd like to check, our site is: www.refaccionariaalemana.com.mx Our competitors' is: www.saferefacciones.com ANY help will be extremely appreciated as I feel a bit lost. Thanks!
Technical SEO | | EduardoRuiz1 -
Link building question
ok so we paid the top firm in seo to help us build an seo strategy and i think we have a good one. We are changing our link building tactics and making more Pr related links and creating awesome content on blogs or our own site to generate traffic and links to our site. We have data from our engineer which should be interesting and we are going to sponsor events, do some link baiting with some of our articles, get a pr firm to get us some good articles on major sites and go to events around phily where we will have unique content and a unique perspective such as car shows ect. The problem is even though all the content will be linked to our site how do we link them. We got hit by penguin but in these articles or blogs should we use the anchor text for the word we are using. The company says dont do it right now bc we got hit with penguin and should only use the brand. I have no idea how only using the brand and not the keywords will magically make us rank for certain keywords. Anyone have an opinion. Thank you and we do pretty well with seo but we did get little bit of a hit with penguin that we are eliminating links and making a new way of thinking when it comes to link building. We also just hired a designer so we are going to build 100s of pages on the site to increase seo with unique content and that is also a goal of ours for the year. We have two marketers on staff and 4 programmers so we are able to do anything. Our urls are terrible but the rest of the site is pretty good
Technical SEO | | goldjake17880 -
Can Google read onClick links?
Can Google read and pass link juice in a link like this? <a <span="">href</a><a <span="">="#Link123" onClick="window.open('http://www.mycompany.com/example','Link123')">src="../../img/example.gif"/></a> Thanks!
Technical SEO | | jorgediaz0 -
Too many on page links
Hello I have about 800 warnings with this. Example of one url with this problem is: http://www.theprinterdepo.com/clearance?dir=asc&order=price I was checking and I think all links are important. But I suppose that if I put a nofollow on the links on the left which are only for navigation purposes I can get rid of these warnings. Any other idea?
Technical SEO | | levalencia10 -
External Links on a Front Page
Does anyone have any links to information about external links on a front page ? I am advising a client that this is not the best idea and that they could be put in a different place but can't find any proof of this.
Technical SEO | | marcelo-2753980 -
Link Building Advice
Hi Everyone, I have just joined the community and am looking for some help regards Offsite SEO and Link Building. I have done some basic SEO on my website 'Marketing Quotes' Added to web directories (although I am told they do not carry much weight) I have written content and articles around them (on ezine, squidoo etc.) I have written unique content for the site I have done guest posting on blogs Not sure what to do next though for high power links. I did notice a Q&A on contacting webmasters and asking for links (after building a relationship) but wondered if there was anything (offsite wise) that I have missed out? Appreciate any advice. Regards, David
Technical SEO | | Marketingquotes0 -
External link optimization
The company I work for sells software online. We have deals learning institutes that allow their students to use our software for next to nothing. These learning institutes, which are usually quite strong domains, link to our sign in area. Nice way to get powerful links hey… or is it? There are a couple of problems with these links: They all link to a subdomain (signin.domain.com) The URLs also contain unique identifiers (so that we know which institute they are coming from). Meaning they all link to different signin URLs. (eg. signin.domain.com/qwerty, signin.domain.com/qwerta, signin.domain.com/qwerts, etc. ) So all these links aren't as effective as they could be (or at all?). In a perfect SEO world these links would all point to the start page, however, due to the fact that our start page is of a commercial set up this would run the risk of communicating the wrong idea to the institutes and their students. So… are there any extremely brilliant pro mozzers that have a savvy idea how set this up in a more SEO friendly way? Thanks in advance!
Technical SEO | | henners0