Would it be smart to have 2 different blogs on our site?
-
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs.
Is that a good idea? Any websites currently doing this well?
-
Ah. As outlined above by EGOL the separate subscription model should do well. Plus you'll be keeping inbound links within the blog as a whole so that should help with gains.
-
We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.
-
Good to know people can subscribe to a specific category. I think that's what we'll do.
-
Our current blog has a lot of cross over. But we want to start doing more tutorials, specifically about animation, and what cool After Effects plugins we are using - not super interesting/relevant for the average marketer (unless I'm wrong).
On the flip-side, we want to use our animation skills, and partner with industry-experts, in various marketing fields, to create short (~1 min) videos with one overall golden nugget / piece of advice. (i.e. "5 Ways to Improve Your Landing Page")
-
I agree w. EGOL. While I've seen instances of more than one blog on a site, it tends to work well when you're tackling large volume of content spanning a broad and deep mix of topics aimed at different audiences. Looks like it might be over-kill in your situation.
-
People can subscribe to the RSS feed of a WordPress category.
Also, you can write a program in Perl or php or other language to scrape your feeds and republish them into server-side includes by blog category. Then these server-side includes can be displayed on any page of your website. (there are simpler ways to do this but that is how mine has been done)
-
Thumbs up. EGOL has solid advice on this. There's a lot of cross over between marketers and designers so a blog with both types of content (and talking about their intersections) wouldn't bother me in the least. Would be pretty cool in fact!
-
Lots of sites have multiple installs of wordpress in different folders.
In your application, you might not need to do that. Instead just categorize the posts and then promote the category pages. Will have the same effect. You can insert custom content on the category pages using functions.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which blog is best
We use Bigcommerce, at the moment we use wordpress for our blogs, bigcommerce has its own blog. Is it better to use the Bigcommerce blog or Wordpress.
Content Development | | CostumeD0 -
Best Guest Blogging Plugin?
I have tried numerous times to use the MyBlogGuest plugin on my websites I manage for clients. I have NEVER had success with that plugin. Has anyone used that plugin and have it actually yield any results? I have followed all necessary steps, consistency, etc. Nothing. Is there any plugin out there better?
Content Development | | cschwartzel0 -
How to best host a blog - standalone or on the site?
HI We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different? Hope someone can point me in the right direction. Thanks, Penny
Content Development | | Pday0 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Is the Page Authority/Rank of my corporate site affected by my blog's PA/PR and vice versa?
If I host my blog on my corporate site (it is a wordpress blog) will the page authority and page rank of my site translate to the blog? And does this also go the other way around? My gut says this would make sense, and I think I have seen it in action with other corporate sites that host their wordpress blogs, but I want to be completely sure. Even better, if someone can explain to me how this works, that would be super helpful!
Content Development | | Kendi0 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
Duplicate Page Content WordPress blog with categories?
Just got a crawl report back from SEOmoz and it gives me lots of errors for "duplicate page content". Upon investigating, I notice this is because my WP blog is setup into categories so the home page is almost identical to one of the category pages. None of my actually posts are the same but the category pages have some overlap since the same post could show up in two or more categories. Is this a problem or can I just ignore this error? Any thing I should be doing differently? Thanks!
Content Development | | frankthetank20