Article Marketing for Backlinks
-
Ok I know there's a lot of information already on here about Article Marketing for SEO, but I need to know if anyone here has recently ran an article campaign successfully?
Correct me if I am wrong, but submitting the same article to a bunch (more than 1-2) article directories for back links is a bad idea. Right?
Maybe it worked in 2006, but now even the site themselves (Article Directories) are just so polluted with spam from the pass that, that Even if you submitted a genuine article.. it would still not give you as much Juice because the sites themselves are considered spamy.
Looking at Alexa's ranking of Ezine Articles kind of proves that, after Panda Hit.
The bottom line is, my boss says I have to start writing articles for backlinks. He wanted me to blast them across multiple directories. So I need to be absolutely certain that where I place these articles will have Quality impact on our sites SEO.
Tips, Advice, Links, THANKS!
We are a prominent ecommerce site in the food service industry.
-
Thanks, that webinar and powerpoint presentation was great.
"You can't outsource giving a shit" - Tom Critchlow
lol
-
-
I'd avoid article directories. They are not bad, but from a value standpoint, guest blogging has more potential. Either way you should be creating unique content. If you contact the bloggers prior to creating the material, then you can almost guarantee a spot on their blog by writing about what they want on their blog. It's always better to have people in place willing to "buy" your info before you spend time writing the article.
Justin Briggs uses a similar strategy for his info-graphics. He details his strategy here:
-
Your link is broken base.
-
Yeah I think we all agree guest blogging is a powerful way to attain quality backlinks. It’s not easy though, that’s why time and time again people just can’t help themselves from submitting articles to Article Directories and/or Linking their Keyword Term to Industry Site Directories.
Plus, as I was just reading this post http://www.seomoz.org/q/is-da-a-reliable-domain-metric :: And I feel the same way about the DA. Point being, some blatantly obvious spam sites have High DA, which is confusing.
We have very few backlinks and horrible anchor text associated with them.
Realistically speaking, I think finding a good blog to guest post on, writing the content and getting it on the internet would be At-Least a 2-3 week process. So if we guest posted every 2 weeks, in 1 year we would only have 26 backlinks.
Such a small number ....It's just really hard to justify the Time and effort this will take to get 26 back links when our competitors already have thousands for the competing anchor text. It's worth it right?
Thanks for the reply.
-
Guest blogging is a better idea. I'm sure there are plenty of quality related blogs around who would be willing to take great content with a link back to your site.
Or is there some way of getting these catering services reviewed in return for a link? Perhaps offer some free services or a discount? As well as the link, if you choose the right places it'd be advertising your services to relevant people, so you could attract more business that way.
Can this company offer solutions to any particular problems the internet population might have? If so, search forums and a thoughtful answer with a link to the recommended solution on your site could go down well - just make sure it doesn't look like you're spamming if you do anything like this. You could even just help people out without mentioning your company, and have a link or two in your signature. There are ways to find 'dofollow' forums.
-
Yes, both I and our general marketing coordinator agree with this strategy. What do you think about the Article Directories though? Should I totally avoid them completely?
-
I too have had some success (in the past) with getting traffic from articles, but the quality of this traffic was 'fair' at best.
But to be clear here the goal is not to drive traffic.
The goal is to build a back link portfolio and from quality anchor text.
I appreciate your reply.
-
Work with popular blogs in your industry and find out what content they would like to see. Then make it.
-
It's probably better to write a unique article for every place you submit them to, so theres no duplicate content issues. It might help a little, but it's certainly a somewhat questionnable link building method today. I've had success article marketing campaigns as far as getting traffic to the articles, then funnelling it to my sites, but not as far as increasing search traffic from the backlinks.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to tell when a directory backlink or other backlink is worthy of disavow tool? Especially when a keyword is not ranking passed where it should.
Hello, I jumped aboard as SEO for a client, who seems to of had been hit by panda and penguin back in 2012 of April, the panda part I feel I've fixed by creating better content, combining pages that were same topic into one, basically creating a better content experience that relates better to search terms users are searching for. Once the site was redesigned and relaunched all keywords improved minus one, the main keyword they want to rank for. Created a landing page for it, that is very nicely optimized for that keyword and it's brothers and sisters, however that page isn't used by google since it's brand new with a PA of 1. Doing a backlink audit I found 102 links out of 400 using the same anchor text as the keyword they want ranked for, they also have synonyms anchor text for other links too but not quite as much. Most of those 102 domains using the main keyword anchor text are directories, in my opinion I'd declare all of them spam, however there are a few with DAs higher than 50, making me little more nervous to disavow, since I want to make sure we get out of the penalty if we were hit by penguin but also don't want to ruin the ranking for other keywords we're doing better with, since they are longtails and short, but very relevant to users. How is the best way to determine if a site / directory is spammy enough that it's penalizing you and how could I approach the anchor text issue with backlinks? 99% of these links I cannot have changed, since they're directories I doubt many have had a human mess with them in a while. Sidenote* If you're going to post a link as a response, try to summarize what that link will be about, as many times links are giving as an answer but end up not really providing the meat we were seeking. Thank you!
Technical SEO | | Deacyde0 -
Backlink inconsistency
Hello! We were ranked on page 1 in Google for the past 10 years for a specific key phase until this February when we were pushed to page 2. When analyzing backlinks via majestic.com we found that our backlinks haven't been consistent, we typically have around 1,000 or less, but in February they dropped, then began spiking inconsistently (from 3000+ to a few hundred, then back up). Not sure how accurate Majestic's reporting is but we've also noticed some sites which are spamming our site with links on their low-quality and porn content websites. Is this type of backlink inconsistency normal, or is this something that could be negatively impacting our rankings? UttesqA
Technical SEO | | EileenCleary0 -
Disavowing the "right" bad backlinks
Hello, From july to november (this year), I gained 110.000 backlinks. Considering that I'm having trouble ranking well for any keyword in my niche (a niche that I was ranking #1 for several keywords and now I'm losing), I'm starting to believe that negative seo is affecting me. I already read several articles about negative seo, some telling this is a myth, others telling that negative SEO is alive and kicking... My site is about health and fitness in brazilian-portuguese language, and there's polish/chinese/english with warez/viagra/others drugs pointing to my domain and a massive links in comments with blogs without comment approval. Considering that all these new backlinks are not on my language and are clearly irrelevant, can I disavow them without fear of affecting my SEO even more ? Everytime you see someone talking about the disavow tool, is always the same warning: "cautiong when disavowing a link, you can hurt you site even more, removing a link that - in some way - was helping you". Any help or guidelines if I can remove this links safely would be greatly appreciated. Thank you and sorry for my english (it's not my native language) 5ZDjUcK.jpg
Technical SEO | | broncobr0 -
URL Path to Store Article Library for SEO
What is the best URL structure for a domain to start adding a main directory for educational articles under? We want to find the best URL structure to keep articles under as a main, then category, then subcategory: For example, if my client is going after TWO SPECIFIC KEYWORD PHRASES as their primary (let's say they are KIDNEY DIALYSIS and CKD DIALYSIS, should they start building up their article library (for educational purposes as well as ranking/SEO), should they list it under which structure for the best SEO ranking opportunities: domain.com/KIDNEY-DIALYSIS/article1, article2, article3 domain.com/CKD-DIALYSIS/article1, article2, article3 domain.com/ARTICLES/article1, article2, article3 Both KIDNEY DIALYSIS and CKD DIALYSIS are critical phrases for them. Is it a waste of URL space to just have a home of domain.com/ARTICLES then build off that URL structure like: domain.com/articles/kidney-dialysis domain.com/articles/ckd-dialysis Thoughts? Ideas? Thank you!
Technical SEO | | ErnieB0 -
Articles and what to do with them
I realise there is a wealth of information out there regarding content etc. But Im getting slightly confused about what to do with my articles for my site. Each week we have 3 articles written, 2 x 300 word articles and 1 x newsletter The question is what the heck do i do with these I apologies but I'm so confused. Do I publish them to my site?
Technical SEO | | NickKer
Get them on a blog?
Publish them on a forum How many times do i get them published and whats the best way, and after all this , is this the right thing that Iam doing, and what else can i do to a) attract back links with this content
b) get it published
c) get google to index this and benefit from the content sorry if this has been repeated , but different people/companies offering different advice. Thanks1 -
Newspaper Article Placement Services
Has anyone here used Newspaper Article Placement Services or NAPS as they are commonly called? I was looking for a way to generate direct traffic to the site and our demographic still reads a fair amount of the printed word. My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue. We have some quality writers who can generate some great content that we already use on our site. We are looking for a way to expand into the printed world. Thanks!
Technical SEO | | HeaHea1 -
Doing SEO for site that publishes articles everyday?
Hi, I was wondering on the best way to do SEO for a site that publishes articles daily. In other words, I add a new url to my site daily. How should I ensure that the new pages are optimized? Do I need to submit each new site to search engines? Any tips?
Technical SEO | | waltergah0 -
Backlinks pointing to the B page of an A/B test.
To rel-canonical or to 301, that is the question. We're frequently running an A/B split test on our home page to optimize conversion. As a result about 10,000 backlinks to our homepage point to the B page. (If we're running a test when a blog or newspaper checks us out, there's a 50% chance they're diverted to the B page. So when they copy our home page URL, they're unknowingly copying the B page link.) We can't contact all of these sites and ask for them to change their links. A lot of the links are from big organizations that aren't interested in tweaking the links of old articles. So should we rel-canonical or 301 the B page? We consistently use the same URL for our B page tests, so we'd only have to 'fix' one page. Thanks in advance!
Technical SEO | | JoeNYC0