How to optimise 2 (almost) identical ecommerce pages
-
I have an ecommerce site selling only 1 product on subscription. However, I want to offer a free trial of the product on 1 page, and a buy it now on the other, thus 2 pages, but selling exactly the same product.
I also thought it would give me the opportunity to rank both pages for separate keywords?
Will this strategy work, or should I just look at combining both of these pages into 1 ? If so, would I then just build out blog content around my keyword list?
Many thanks
-
In addition to the links and relevance, I'd also consider if your keywords would be distinct enough from each other if you created two pages and two sets of keywords. If they are quite close to each other, then Google may get confused as to which one to rank which can lead to keyword cannibalisation issues.
Generally, I'd only recommend creating two pages and allowing Google to index them if they are distinct enough from each other to avoid this problem. It sounds like this may be tricky if your new page is the same product but simply a free trial.
Also remember that you could create two pages and then just stop the new one from being crawled and indexed by Google. This would prevent any ranking problems but allow you to have two pages. I'm not sure if this is worth it in your situation to be honest but I thought I'd mention it just in case. I'm sure that you could use some good design/UX and have both a free trial and a buy now link on one page - it's fairly common.
-
Thanks for that, I hadn't thought about it from that perspective. I guess that alone would be a good reason to go for the 1 page.
-
One consideration is how you plan to acquire links and gain relevance. In many cases, one page is a better strategy because you will have twice as many links to the one page, in contrast to splitting half to one and half to the other. For example, you might find better results ranking #1 for at least one of the terms than #5 for both terms. Also, you should be able to rank one page for multiple terms. For example, if you can include both terms in the URL itself, and in the title tag, and within context on the page. There's not a definitive answer to your question, but I would say in general I would prefer one very strongly ranked page than 2 weaker ones (and splitting your product into 2 will usually result in two weaker ones, from an inbound links standpoint).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
Should I include my 3 locations as keywords on various pages throughout my site or just the homepage and individual location pages?
For example, I'm optimizing for multiple industries and services. Should I add location keywords on each industry and service page? Construction CPA, Construction Accountant or Construction CPA, Construction Accountant, location, location, location I'm including location keywords on homepage and will have a unique contact us page for each location.
Keyword Research | | StacyDr0 -
Should I make a blog post or landing page to rank?
Hi, I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?: Create a blog post for AdWords and later SEO rankings? Create a landing page for AdWords and later SEO rankings? Would love to here your thoughts and experiences on this issue... Best, Robin
Keyword Research | | soralsokal0 -
Should I 'nofollow' the pages on my site I want to rank the highest??
I have a lot of pages on my site & I was wondering if I would be better off tagging the pages that are most important to me nofollow. Any suggestions would be wonderful. Thanks
Keyword Research | | Caseman0 -
Optimizing for two nearly identical keywords.
Hi Mozzers, So in one of my campaigns I'm trying to optimize for "Personal Trainer Minneapolis" and "Minneapolis Personal Trainer". Would the best tactic be: Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX). or Try to optimize a single page for both. Thanks for your thoughts!
Keyword Research | | JesseCWalker0 -
Pages with similar keywords and similar rankings and redirects
I have several pages that rank high on google with very similar content should I redirect one of these pages to the other? Example www.vanceautogroup.com/ford-inventory/ www.vanceautogroup.com/dealers-in-oklahoma-city/ford-dealer-in-oklahoma-city Should I use a 301 Redirect?
Keyword Research | | NICK_PATE0 -
On Page Optimization vs. Anchor Text
Is it hard to get a page to rank for a particular term if the majority of the anchor text pointing to that page is different from your chosen term?
Keyword Research | | kylesuss0 -
Page Title Optimisation
We have a fairly large client for which I look after the analytics, and just recently the SEO also. This celebrity client already recieves near a million visitors per month, 96% of the time for her name. I'm using Googles keyword tool and search trends for insights as to what people are searching for As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is} I'm not sure if I'm over using her name also: for example most of the clients pages start with: "First name last name Keyphrase" should I be using her first name last name on every title? Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!" Kind Regards Sean
Keyword Research | | Yozzer1