Choosing the right keywords
-
With the Pro tools at SEOMoz, how do you know if your going after the right keywords on your website and do any of the tools suggest keywords you should be going after?
-
I see what you are thinking but take it as an investment, if you calculate witch keywords convert you will be able to rank for them. SEO takes time and why put a lot of work into ranking for bad keywords?
And if the keywords dont convert you could look into that and change the page so that you do convert.SEO is just wasted time if you dont convert! Site structure, navigation and user experience should come first. Adwords is great for finding you and then position spesific pages to rank.
-
I don't even use Adwords anymore. The problem with Adwords was it costs abotu 80 cents to 1.10 per click. I am selling a book and the profit margin is only a few dollars. So unless 100% of the people who clicked on my ads purchased the book, it was seriously ripping into my ROI
-
In addition, look at what keywords are actually converting in your Google Adwords Campaigns. I didn't know what my keywords were until I saw what people were converting on Adwords.
-
It's not on SEOmoz, but I use Google's Keyword tool - https://adwords.google.com/select/KeywordToolExternal - and Google Insights to see which keywords get the most monthly searches. If your field isn't super competitive, go after the highest traffic keywords first. If there's a lot of competetion you may want to start with the more specialized, less competitive keywords first.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Combine the Moz Keyword Difficulty Tool with Google Keyword Planner for LOCAL (city/town) Results
Hi there, I wish that Moz would show local (city/town) results in their Keyword Difficulty Tool. But they don't, so here's my question: I'm trying to rank for keywords "interior design" in a local geographic area in the US. When using Google KWP, I'm selecting all the towns I want to rank in, and searching against the keywords INTERIOR DESIGN. The search volume appears to be approx. 370 a month. What I'm not sure about is whether I should instead (or in addition to), be searching for INTERIOR DESIGN (CITY), and leaving the geographic selection as US. What is most accurate? OR...should I search for INTERIOR DESIGN (CITY) in Moz's Keyword tool? How do you guys do it?
Moz Pro | | lulu710 -
Search Volume for a Keyword
I assume this questions has probably been covered many times, if so I am sorry for asking it again, for whatever reason, I am not finding the answer I require, so I would appreciate some help. I would like to know the search volume for a keyword. I remember I used to get this information on Google Adwords account, it no longer displays it the same. I want to know if Moz or even Google for that matter provide this tool in a simple way. So if I entered a keyword, I would get the volume of searches Globally as well as locally either on a per month or a per day basis and it would be broken down as exact match or broad etc. This was a great feature before. I would love to access the same thing again. Thanks you.
Moz Pro | | RyanShahed0 -
"On-Page Report Card"- why is still showing " F grade" after introducing the keyword in page and title.
Hello, "On-Page Report Card"- why is still showing " F grade" after introducing the keyword in page and title. After changing the title and putting the keyword inside the title, in this section, "Exact Keyword Usage in Page Title", it shows the first title, without updating my changes. I have updated several times. In some cases worked, in this case doesn't. For example "online project management software" grades F, and "project management software" grades A, even if I've put the "online" word in title an so on. Now I have the same issue with "stock management software" which grades F. "stock management" grades A, even if i've put exactly "stock management software" thanks.
Moz Pro | | directspark0 -
Keyword rankings are not updating from past two weeks? Is there any issue in SEOmoz tool ?
I have added 215 keywords to my account. From past two weeks i am waiting to see the rankings, however it's not updating.
Moz Pro | | Sasank0 -
How do i target keywords locally
I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it. So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects. Has anyone tackled this in a specific medical niche?
Moz Pro | | DianeDP0 -
I need a tool/tools to extract keywords from say 50 sites in one niche and then check the rank tor those sites
This is for telemarketing of seo services I want to have some insight into an industry before I call them could this be done with the adwords keyword tool api and then exported to excel. It would also be nice to have data on backlinks say from seo moz opensite explorer.. Its just that the research you do before you even call a potential client is so time consuming and you can never really check to see how they are ranking for there main keywords manually. We are trying to automate as much of this initial research as possible... Any Idea's Thanks
Moz Pro | | duncan2740 -
Keyword ranking - authority information
How can you explain that a website (not mine) appears on 1st place in Google (on the Keyword Difficulty Tool/Ranking Analysis) but the Page Authority, Page Linking Root Domains, Domain Authority, and Root Domain Linking Root Domains are much lower than the other websites on the list. Even when running the On-Page Report Card, this website gets grade F comparing to the other (including mine) websites that get better grades. I just want to understand which criteria I'm missing that can explain why a website appears on first place when it seems it's not well optimized. Any input is appreciated. Thanks.
Moz Pro | | yeseniagn0 -
Regarding Avoiding Keyword Self-Cannibalization
I ran some of my pages through the 'on-page report card' and one thing that kept popping up was to Avoid Keyword Self-Cannibalization. I thought the best SEO practice was to have anchor text at the end of your article that matched your target keywords. Is this not accurate? Please let me know the best practice so I can make sure my pages are all optimized correctly. Thanks. Here is an example: http://www.youdrivethesuccess.com/culture/real-estate-commission-split/
Moz Pro | | brentmitchell0