Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Integration and Keyword Density
Hope everyone is doing well! Long story short, we have been getting a lot of customer testimonials. We started putting them on Facebook and then we decided to start adding more details into the articles section of the site. The problem is many of our customers do not go to the articles section or the FB page. We purchased a plugin to integrate most recent Facebook posts into our website. We were going to use it on our homepage as well as our top category pages. I always run content changes through the MOZ scoring utility. After integration into the home page it dropped my score from a 99 to a 91. The first issue is consistent.... to many links... the second issue we got Rand's WTH are you doing face with a warning that we are stuffing keywords.... Not our intent, but the FB posts do have keywords in them. So for now we are testing the integration on just our garage floor tile category page but I am wondering the following: 1. In general does this type of utility improve UX 2. Does Google make some concession for 'keyword stuffing' when it is because of social media posts being displayed on the page? 3. Given that we post daily, does the 'fresh content' outweigh the increased keyword density. We are ranking top 10 for several major national keywords and we don't want to screw that up. But we want to continue to improve our layout and UX
Social Media | | GFLLCCO2 -
Facebook Likes gone through the roof
Howdy, We have seen our Facebook Likes increase by a staggering 20k in a week. At the beginning of last week we were sat at around 21k and it has been steadily increasing, but just 7 days later we now have 42k - Has their been some sort of algorithm change for this to happen, or should I be suspicious that something is not quite right? Thanks, James
Social Media | | Wedideas0 -
How can I have mistaken identity Facebook work history removed from uncooperative person's profile?
My client, a cosmetic surgeon in Lynnwood, WA was attacked earlier today on Facebook by the supposed ex-wife of a cosmetic surgeon in Arizona with whom they have no association. The other practice has a name that is close, but there is absolutely no relationship between the two. We promptly removed the comments from my client's wall and images and blocked the person who posted them. Unfortunately she has posted in her work history on her own page that she works for my client's practice and blocking her has not removed my client's name, logo or fb link from her page. This poster's comments are so tragic and bizarre I'm honestly not sure she is a real person, though the doctor she mentions in her posts does appear to have a real practice in AZ. I could not find a way to report to Facebook that she did not in fact work for my client at any time. I have so far had no response from her to my request to remove it from her About page and due to the bizarre nature of the comments, I don't well trust she'll follow through. How can I have this erroneous work history removed from this person's profile page? Facebook FAQ offered no answers. Thank you.
Social Media | | Sharla0 -
How to reach beyond main social accounts
My blog is still very young - and I feel like a total newbie, but I'm working at it consistently. I've got 21 posts that I've put up since the beginning of January (except for 2 from October) and another in the pipeline and of course, plans to continue on this way. I've been building up my confidence and feel like it's just about time to branch out farther than my Google+, FaceBook, Twitter and LinkedIn accounts (which I've been doing regularly). My hope is to gain more visitors by publicizing the posts in some other environments. I would so appreciate some suggestions on how I might do that. And also, is it too soon? I don't want to jump the gun before there's an respectable/acceptable amount of content.
Social Media | | gfiedel0 -
Explanation of Facebook referral paths in Google Analytics
In the past month I have seen a huge increase in the visits + conversions from Facebook (which is obviously great). However, from Google Analytics it appears that most of my visits are not coming from my brand page. Is there an explanation of what these referral paths mean? Top Facebook referral paths: / /l.php /home.php /ajax/emu/end.php /brand - much less visits than above URLs
Social Media | | theLotter1 -
Facebook Resources Requests
A page speed test suggestion is to serve the following resources from a consistent URL: http://static.ak.facebook.com/connect/xd_arbiter.php?version=17 https://s-static.ak.facebook.com/connect/xd_arbiter.php?version=17 Is this something I have any control over?
Social Media | | casper4340 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0 -
Does anyone know of a good place where I can make or have an iframe hosted for a page tab on Facebook?
I just want a simple place that will host an image for the tab. I don't want it to look cheap or tacky (obviously) Any suggestions?
Social Media | | hwade0