Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Becoming an expert at Ecommerce facebook
Hello, I'm looking to coach local business owners on how to run an Ecommerce business. Charging $400/hour Will entail everything someone needs to know to be good at Ecommerce I need to be better at Facebook to do this. What do you suggest to get better at Ecommerce Facebook on a strict budget? Thanks, Bob
Social Media | | BobGW0 -
Blogger has reached out to me. What to do??
Hi Mozers, A blogger has reached out to me asking for free service in exchange of mention of our company in her social media accounts and blog. She is asking for service that is going to cost me around $300-$400. The thing is her audience is not our target customer, There is no way I can get a single paying client after getting the mentions on het twitter or facebook. What can be useful for me in my mind is the link from her blog/website. OSE shows DA 28 not very impressive in my mind. What would you guys do? Would you say yes and get the link and useless mentions on social media accounts? Would you ask for say 3 links from her blog maybe 1 to home page and 2 to deeper pages that are important landing pages for SEO purposes. One more thing- I realized that this blogger is just getting a lot of attention from media, for example she is coming to our city to do an interview with FOX new. So now she might not be super popular and her blog is DA28 but if she continues becoming popular I would think the link would be worth much more in the near future. This is the first time anyone has contacted me with such an offer I would really appreciate any help and input. Any advice would be great, how to ask for the links, or is there something else I can ask for, that I have not thought about? Hope you guys had nice Thanksgiving Thank you Davit
Social Media | | Davit19850 -
Facebook Business Pages Cannot Be Opened If You Allready Have an account
Buon pormeriggio from 24 degrees C slightly cloudy Wetherby UK 🙂 I want to open a facebook business page for a client but i understand it has to be attached to my personal facebook account. This is a pain, one day I'll leave the digital game which then presents a problem for the next administrator, I mean i can hardly pass arounf my facebook user name & pasword. Then to add to the conundrum i hear the fix is to regioster a business account sound good so far but then you cant do this if you have a personal account... err WTF! So my question is what do socail media agencies do when they open facebook business pages, surely they are not ties to personal accounts? Any insights welcome,
Social Media | | Nightwing
Grazie,
David0 -
Facebook and SEO
Hello, recently we've noticed my companies Facebook page (www.facebook.com/dishcostsless) is not being crawled by Google. When you type in DISH Costs Less Facebook it does not show up, even when you type in the exact URL there are no search results. We used screaming frog to check out the back end of the page and there are no meta tags like there are on most FB pages. Also we noticed there were two re-directs; one from the http page to the https page, and the other directed the https page to the http page creating one giant cycle. We think this has something to do with the problem but not sure. Is there anyone who has had a similar issue, and how did you fix it? We'd love to be assured that the search engines are tracking our interactions on Facebook for SEO purposes.
Social Media | | PlanetDISH0 -
Facebook sharing and referral links. Is there a happy medium?
We have a website with a large member base where users share content a lot. But the SEO problem I have, is that every share needs to reflect a "referral link" so that if a new user signs up, the original sharer receives "referral" credit for that sign up. I really want to be able to take advantage of our huge member base and their sharing, but I'm finding it difficult to do so because each user shares a link that has their referral in it. Can anyone think of an SEO friendly method of sharing that both gives our site SEO benefits, as well as providing the referral credit back to the user?
Social Media | | JDatSB0 -
Explanation of Facebook referral paths in Google Analytics
In the past month I have seen a huge increase in the visits + conversions from Facebook (which is obviously great). However, from Google Analytics it appears that most of my visits are not coming from my brand page. Is there an explanation of what these referral paths mean? Top Facebook referral paths: / /l.php /home.php /ajax/emu/end.php /brand - much less visits than above URLs
Social Media | | theLotter1 -
Does Twitter and Facebook feeds help SEO
For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
Social Media | | gazza101uk0 -
Anyone tried out facebook like services from Fiverr?
Fiverr offers services like 1000 likes for $5!!! (and they seem to deliver) Sounds great but what is the catch? Has anyone tried out these type of services and more importantly what are the potential penalties?
Social Media | | Wallander0