Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Like to Download and Page SEO
Hello, I am adding a Facebook Like to Download button for each piece of free content on my website and wondering if a feature like that would be bad for the page SEO.
Social Media | | ollie3450 -
Facebook adds a trailing slash to urls?
Hey Guys, we are facing a problem in our www.batuta.com with Facebook shares. Seems like because we choose to set our preferred canonical version urls to end with a trailing slash ( / ), like this one e.g.: www.batuta.com/الوجهات/إسبانيا/ Facebook adds automatically another ( / ) when trying to read the url on first share before its ever indexed in FB. Which makes Facebook think its a bad request! cause then the URL has two // at the end of it. hope this was clear. anyway, so first question: did anybody face this issue before? any solutions? Second, and might be more important: I might be forced to face the option of changing the canonical tags to be a url without a ( / ) if I will have to do this I will enforce a redirect on every url request with an ending trailing slash ( / ) to be redirected to the new canonical version without. will this be enough? how big am I supposed to suffer here? am I facing a long time with double indexed urls? wonder if anybody faced this problem before! Best Regards
Social Media | | Muhammad_Jabali0 -
What metrics does the fb:admins Facebook Open Graph tag actually provide?
I'm considering implementing the "fb:admins" Open Graph tag on our website to provide our social media team with additional analytics. We already have the other standard OG tags in place. My question is twofold: Can you use a Facebook Page ID rather than an individual user's account ID? What data, specifically, will this tag provide? Our site already has an official Facebook Page and I'm curious whether this tag would make any NEW information available, outside of what we can already get within the Page Insights. I would love to see a screencap if anyone has it implemented! Facebook outlines the tag usage here, but it's not exceedingly helpful: https://developers.facebook.com/docs/insights/ Thanks guys!
Social Media | | Critical_Mass0 -
Creative ideas to invite G +1 button clicks
Hello, What's some creative white hat ways to get people to click our G +1 button? A competitor is offering a coupon in return but isn't that black hat? What are some 100% white hat ways?
Social Media | | BobGW0 -
How to implement products in facebook to generate maximum traffic to site and facebook profile page?
Lets take the example of a hotel reservation site offering 500 hotels. Any suggestions on how to present the 500 hotels within their facebook page so that they generate maximum traffic and interaction? No intention to offer checkout on facebook. E.g. adding image of each hotel in the photo album with link to website and some information about hotel. Any ideas? Any good posts or articles on the topic?
Social Media | | lcourse0 -
Facebook and SEO
Hello, recently we've noticed my companies Facebook page (www.facebook.com/dishcostsless) is not being crawled by Google. When you type in DISH Costs Less Facebook it does not show up, even when you type in the exact URL there are no search results. We used screaming frog to check out the back end of the page and there are no meta tags like there are on most FB pages. Also we noticed there were two re-directs; one from the http page to the https page, and the other directed the https page to the http page creating one giant cycle. We think this has something to do with the problem but not sure. Is there anyone who has had a similar issue, and how did you fix it? We'd love to be assured that the search engines are tracking our interactions on Facebook for SEO purposes.
Social Media | | PlanetDISH0 -
Same posts on facebook and google+. Is this a problem?
I plan to publish same posts on facebook and google+. As they are in 10 different languages, I would rather not make modifications for facebook and google+ respectively. Do you see any problems with this? Do you think it matters whether I first publish on google+ or first on facebook? Any problem if I publish posts on one social media account which I already published in another social media account for another company of mine some months ago? thanks
Social Media | | lcourse0 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0