Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Improving the reach on facebook
I guess a lot of people have this problem... And it really sucks, especially when you generate your money from adsense. So I have the site that has a lot food recipes in Lithuanian. Mostly indexed pretty good by Google. But still a lot of older women come from facebook and click on ads. (woohoo for them). So far I have 50000+ fans. Third biggest food recipe community in Lithuania on facebook, all fans came themselves, never bought them, never cheated somehow.
Social Media | | FCRMediaLietuva
The biggest community don't get any reach at all - like 1 or 2 likes on every post. They got everything by cheating, sending spam and so on. OK who cares about them anyway? So the problem is that my reach started dropping. My posts reach only 2000-5000 fans and it is not enough for me. I tried to post time when I post and so on - does not really help. I make like 2-5 posts per day with new recipes or very very old recipes (like posts that were not posted for 2 years to remind that they exist). Sometimes I say post something and write "if you like chicken click Like" or if you like fish share with your friends. It helps a lot - people really click on those more and the reach increases. But if I would start asking for these likes every single time three or five times a day, it would look f*cking stupid. So I need all your tips or links to great articles that would help me if that is possible. Thanks 😉0 -
Facebook App Tabs: can you change where the tabs appear on FB app?
Changed the order of Tabs, however, that lineup change is not reflected on mobile app. Any ideas?
Social Media | | csbishop0 -
Google +1 Client Websites
Is it a good idea to have all of our employees +1 our clients Google Plus accounts? This will add a few more followers but want to avoid any potential issues.
Social Media | | Prager0 -
Can Hootsuite Really Monitor Competition Activity Across the Facebook, Linked & Twitter?
I'm going round and round in circles with this one as everytime I ask Hootsuite they tell me the same thing and it does not work so here we go... I want to monitor another competitors social media activity. Specifically i want to see if they are active in Facebook, Twitter & Linked in. But am i right in saying you can only monitor social activity of a competitor if you can connect Hootsuite to there social media account via a stream. Put another way imagine Lacoste say - "Right give me a report on what Nike is doing on facebook". Is Hootsuite useless unless you can connect it to Nikes Favebook business page? My misery is best explained by this url - http://i216.photobucket.com/albums/cc53/zymurgy_bucket/tracking-via-hootsuite-3jpg_zps2fa47469.jpg If Hootsuite has this limitation then whats the point in Hootsuite promoting itself as a socail listening tool when as soon as you want to monitor a competitor you hit the proverbial brick wall. Maybe I'm using the wrong tool & hootsuite is limited or I'm a bit thick & it can be done. Any help welcome, I'm likely to be see jumping out of an office window in a town near you very very soon 😉
Social Media | | Nightwing0 -
Can Google index content from within Facebook apps? (photos, events, custom app, etc.)
Hi guys, I've Googled the heck out of this query and I seem to run into very top level answers (and I do apologize if my ignorance is to blame), but is Google able to index content from within Facebook applications such as Photos, Events, and possibly a custom app? If Google is able to better index both Javascript and AJAX, I would assume that the simple answer would be "yes", but since many of these applications don't provide outbound links, tracking traffic and conducting follow up experiments appears to be quite difficult. Since many of us use Facebook as a destination, if we take the time to optimize deeper content by adding detailed captions in pictures or unique descriptions for events, how can we determine that 1. the content is being crawled by search engines and 2. how is that content crawled and disseminated for user consumption on search engines? I appreciate your time and thank you for your insights.
Social Media | | millennium-marketing
-Vero T.0 -
Facebook "like" discrepancy
This is a pretty stupid question sorry, but hopefully it is easy to resolve: Both OSE and Woorank list our site as having 17 Facebook likes. The Facebook icon on the page shows 92 likes. Our Facebook Page shows 560 likes. Where is the 17 number coming from?? our page is: http://www.GoldMaxUSA.com/ Thanks, Jason
Social Media | | JFritton1