Article Marketing for Backlinks
-
Ok I know there's a lot of information already on here about Article Marketing for SEO, but I need to know if anyone here has recently ran an article campaign successfully?
Correct me if I am wrong, but submitting the same article to a bunch (more than 1-2) article directories for back links is a bad idea. Right?
Maybe it worked in 2006, but now even the site themselves (Article Directories) are just so polluted with spam from the pass that, that Even if you submitted a genuine article.. it would still not give you as much Juice because the sites themselves are considered spamy.
Looking at Alexa's ranking of Ezine Articles kind of proves that, after Panda Hit.
The bottom line is, my boss says I have to start writing articles for backlinks. He wanted me to blast them across multiple directories. So I need to be absolutely certain that where I place these articles will have Quality impact on our sites SEO.
Tips, Advice, Links, THANKS!
We are a prominent ecommerce site in the food service industry.
-
Thanks, that webinar and powerpoint presentation was great.
"You can't outsource giving a shit" - Tom Critchlow
lol
-
-
I'd avoid article directories. They are not bad, but from a value standpoint, guest blogging has more potential. Either way you should be creating unique content. If you contact the bloggers prior to creating the material, then you can almost guarantee a spot on their blog by writing about what they want on their blog. It's always better to have people in place willing to "buy" your info before you spend time writing the article.
Justin Briggs uses a similar strategy for his info-graphics. He details his strategy here:
-
Your link is broken base.
-
Yeah I think we all agree guest blogging is a powerful way to attain quality backlinks. It’s not easy though, that’s why time and time again people just can’t help themselves from submitting articles to Article Directories and/or Linking their Keyword Term to Industry Site Directories.
Plus, as I was just reading this post http://www.seomoz.org/q/is-da-a-reliable-domain-metric :: And I feel the same way about the DA. Point being, some blatantly obvious spam sites have High DA, which is confusing.
We have very few backlinks and horrible anchor text associated with them.
Realistically speaking, I think finding a good blog to guest post on, writing the content and getting it on the internet would be At-Least a 2-3 week process. So if we guest posted every 2 weeks, in 1 year we would only have 26 backlinks.
Such a small number ....It's just really hard to justify the Time and effort this will take to get 26 back links when our competitors already have thousands for the competing anchor text. It's worth it right?
Thanks for the reply.
-
Guest blogging is a better idea. I'm sure there are plenty of quality related blogs around who would be willing to take great content with a link back to your site.
Or is there some way of getting these catering services reviewed in return for a link? Perhaps offer some free services or a discount? As well as the link, if you choose the right places it'd be advertising your services to relevant people, so you could attract more business that way.
Can this company offer solutions to any particular problems the internet population might have? If so, search forums and a thoughtful answer with a link to the recommended solution on your site could go down well - just make sure it doesn't look like you're spamming if you do anything like this. You could even just help people out without mentioning your company, and have a link or two in your signature. There are ways to find 'dofollow' forums.
-
Yes, both I and our general marketing coordinator agree with this strategy. What do you think about the Article Directories though? Should I totally avoid them completely?
-
I too have had some success (in the past) with getting traffic from articles, but the quality of this traffic was 'fair' at best.
But to be clear here the goal is not to drive traffic.
The goal is to build a back link portfolio and from quality anchor text.
I appreciate your reply.
-
Work with popular blogs in your industry and find out what content they would like to see. Then make it.
-
It's probably better to write a unique article for every place you submit them to, so theres no duplicate content issues. It might help a little, but it's certainly a somewhat questionnable link building method today. I've had success article marketing campaigns as far as getting traffic to the articles, then funnelling it to my sites, but not as far as increasing search traffic from the backlinks.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Size of image for article Schema
Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?
Technical SEO | | AL123al0 -
Disavow file and backlinks listed in webmaster tools
Hi guys, I've sent a disavow file via webmaster tools. After that, should the backlinks from domains listed in that file disappear from the list of links to my website in webmaster tools? Or does webmaster tools show all the links, whether I've sent disavow file or not?
Technical SEO | | superseopl0 -
My backlinks do not register on your software but are registered on my google webmaster tools
Why are my back links not being recognized by any software other than google webmaster?
Technical SEO | | SteveK640 -
Should I ping Each New Article And How Will It Help Me
Hi I am looking for advice to get my new articles out there and my news stories. I would like to know if i should ping my articles and news stories each time i write a new one and if so which ping services do you recommend and what do they really do. Can anyone recommend any other services that i could use to promote my new articles and news stories to gain more traffic. Many thanks
Technical SEO | | ClaireH-1848861 -
Backlink: External blog Vs. Internal blog. Which is the best?
Hi, some weeks ago a created a blog: mykeyword.wordpress.com Some one told me that it has got more trust that a "normal" www.mykeyword.com
Technical SEO | | Greenman
Is it true? So, i wrote some articles and dropped a guide (linking inside to mysite.com) to blog. My question is:
Right now i'm writing a lot of article ad i'm looking for the best channel where publish my content (post with link inside). My focus is improving quantity and quality of backlinks. Which way must i use? 1. Use my mykeyword.wordpress.com (give freshness to blog and new backlink)
2. Create ad internal blog mysite.com/blog and add article (without link?)
3. "Don't lose time" - Put new article only in external blog that will link to my site. I must manage a lot of new sites and i should increase SERP position. So, i have to choose the right way right now. Thanks 😉0 -
Should I be redirecting a .gov.au domain to a .com/.com.au Marketing URL?
Hi everyone, First time post - what a great community! On a trial at the moment but will definitely be signing up to PRO. The situation I'm helping to promote an event in Australia (lets call it "myevent"). The event also goes by a nickname "myev" (which isn't searched as much as "myevent"). The event for the most part is promoted offline as www.myevent.com. As it currently stands (and appears to have been the case for a number of years), www.myevent.com and www.myevent.com.au 302 redirect to www.mylocation.gov.au/myev The event is pretty much number 1 for keywords around "my event" and "myev", despite little attention being paid to on page optimisation and issues around duplicate content which I intend to fix. The domain being indexed by Google is www.mylocation.gov.au/myev . Open site explorer stats Open Site explorer shows www.mylocation.gov.au/myev as having a strong domain authority, and hundreds of backlinks. www.myevent.com and www.myevent.com.au have domain authorities in the 20s and about 30-40 backlinks each. The conundrum I've had a chat with the IT guys running the site(s) and they mentioned they'll be switching the way the redirects work, so everything goes to www.myevent.com NOT the .gov.au URL. I've done a bit of reading on the forums and understand that 301s should be used in order to pass the juice/authority from the existing domain (in this case www.location.gov.au/mye). I understand not all of this will be passed. What I'm not sure about is which URL should be the final preferred destination. I may not have a choice - www.myevent.com has been the preferred URL for a long time - but want to know if this will affect the performance in search results if the .com.au isn't used as the final destination (even though we would be redirecting from it)? Any suggestions / ideas / help would be most appreciated. I hope this all makes sense - I'm relatively new to the whole SEO world! Best wishes and many thanks.
Technical SEO | | hergs0 -
Will using https across our entire site hurt our external backlinks?
Our site is secured throughout, so it loads sitewide as https. It is canonicalized properly - any attempt to load an existing page as http will force to https. My concern is with backlinks. We've put a lot of effort into social media, so we're getting some nice blog linkage. The problem is that the links are generally to http rather than https (understandable, since that's the default for most web users). The site still loads with no problem, but my concern is that since a redirect doesn't transfer all the link juice across, we're leaking some perfectly good link credit. From the standpoint of backlinkage, are we harming ourselves by making the whole site secure by default? The site presently isn't very big, but I'm looking at adding hundreds of new pages to the site, so if we're going to make the change, now is the time to do so. Let me know what you think!
Technical SEO | | ufmedia0 -
Competiting In the Small Business SEO Market
I deal with primarily small businesses in the construction and maintenance industries and I'm looking for some advice. Traditionally in these categories you find absolutely awful websites with the below attributes, all ranking 1-5 in the SERPs. Weak/Limited content No blog Awful title tags Minimal backlinks Poor on-site optimization Ect. In most cases I am going to assume that these sites have been indexed for the last ten years, and that is why they are retaining such high rankings. My issue is trying to compete with them! So far I have worked to have my client's website submitted to and accepted by all of their competitor's backlinking site (which didn't take as long as you might think). I've also listed my client in several of the top paying and free directories (dmoz, joe ant, ect.) and still I see limited results. Lastly and most annoyingly my clients website, according to SEOmoz is currently leading the domain authority race in every category. Does anyone have a suggestion as to what is going on.
Technical SEO | | calin_daniel0